When Tuniu.com started, Yu Dunde was 25 years old and chief operating officer Yan Haifeng was 24 years old. On the one hand, the online travel market chooses industry websites, on the other hand, it also sees market space. The total scale of China's tourism market is as high as 1 trillion yuan, with an annual growth rate exceeding 10%. However, online tourism has just started, accounting for a very small proportion of the whole tourism market and having great potential.
From 2006 to the first half of 2007, hotels and air tickets booking and price comparison search websites began to rise. The emergence of these websites has promoted the development of the tourism market to transparency. "This is a growing market. Although Ctrip has become a leader, it is impossible to monopolize this fast-growing market. Other websites definitely have room to play. "
As a "nobody" who has just set foot in the rivers and lakes, Tuniu. The first job of com is undoubtedly to make the website generate traffic and let more people know themselves after browsing the webpage. Yu Dunde gave full play to his familiar experience in network community operation in Parenting Network. First of all, he promoted the interaction of netizens and precipitated contacts through the operation of some communities.
Yu Dunde first led the team to build the most comprehensive scenic spot library in China within half a year, covering more than 40,000 scenic spots around the world, and now the scenic spot library has exceeded 50,000 scenic spots. Based on the scenic spot library, Tuniu. Com has developed two products that netizens are very happy to participate in, one is a road map and the other is a platter.
"platter" is a tourism theme designed by netizens themselves, which can be combined with some scenic spots. It is very convenient to add. Just paste the article, and then use the attraction selector to select the next attraction, such as "Top Ten Attractions Best for Honeymoon" and "Top Ten Attractions Best for Old People to Travel". The system automatically generates the introduction text of related scenic spots, and you can also see rich pictures in the scenic spot library, which is very interesting.
The "road map" is a tool for making travel notes. Netizens intuitively organize their trips according to the number of days. You can use the resources of the scenic spot library to choose the scenic spots they pass by. There are several scenic spots every day, and a trip includes several days, so a complete travel book comes out.
With more and more people gathered, half a year after the founding of Tuniu.com, Yu Dunde and his companions found a clear mode of operation: there are many travel agencies in China, and their travel routes are centralized and managed in different categories. Visitors can learn about the interesting tourist routes by visiting Tuniu.com, or consult the customer service in Tuniu.com, and finally complete the reservation. When tourists sign contracts with travel agencies, Tuniu. Com can get 3% ~ 7% commission from travel agencies. On the way to Niuwang, an order has to go through 14 steps, from asking, to receiving an order, receiving an order notice, and paying a return visit. Each step has clear regulations.
In 2007, the market of Tuniu. Com began to expand slowly. At this time, they have more than 30 employees. "In the second half of 2008, despite the financial crisis, Tuniu.com was very lucky." Yu Dunde seems a little relaxed, because they have successfully obtained financing of about 2 million dollars from Gobi. With this fund, Yu Dunde can finally upgrade its call center. In addition, they also improve the business operation system and train business personnel. The research and development and marketing of holiday products need too much money.
In 2009, Tuniu. Com began to set up its own travel agency, directly signed contracts with consumers and charged a certain fee. In this year, they also received investment of nearly 10 million dollars such as DCM, and with sufficient funds as support, the development speed of Tuniu. Com is obviously accelerated. In addition to opening new travel agencies, they also bought some travel agencies and constantly developed tourist routes in different cities such as Beijing, Shanghai and Shenzhen.
In the past three years, Tuniu.com has maintained an annual growth rate of 300%. Yu Dunde doesn't have too high a goal: "I hope we can steadily and steadily, continue to maintain 300% growth in the future, and give customers a better experience."