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A few days ago, Geely officially released a new intelligent pure electric architecture-SEAVAST. At the same time, the first pure electric luxury coupe concept car based on this architecture- Link zero? Concept made its public debut for the first time and is expected to be mass-produced in the second half of 20021.
Huge buildings have aroused strong concern in the industry.
One question is why a few years ago, originally jointly developed by Volvo and Geely, the PMA pure electric platform belonging to the lectra system was upgraded to a huge structure, presided over by An Conghui, President of Geely Holding Group and CEO and President of Geely Automobile Group, and released at the group level.
This may be an obvious signal.
In June 2020, when the sales volume of products based on CMA architecture has reached 600,000 units, An Conghui said that the era of Geely 4.0 was opened and Geely entered the era of comprehensive architecture. So far, CMA architecture has been enjoyed by Volvo, Lectra and Geely. The so-called "architecture era" will not dilute the personalized boundaries between brands, but will become the core competitiveness of Geely Automobile's entire system.
The same is true of huge buildings.
According to the field data, although the vast architecture has just been released, it was developed as early as four years ago. At present, it has been determined that the vast architecture will introduce seven brands, including Lectra and Volvo, and even other brands outside Geely Group. At present, over 16 models have been developed.
This means that the transformation of Geely 4.0 will officially enter the year of full speed in 20021,followed by new models based on the vast architecture.
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It is also an epoch-making architecture, so it is necessary to compare CMA with vastness.
First of all, the vast architecture is not a pure technical platform, but a system, which includes the traditional hardware layer (physical platform), and more importantly, the system layer and the ecological layer.
We say that the future is a software-defined car, so where does the software depend on? This is the role of the vast architecture: "carrying software, nurturing ecology." From this point of view, vastness is not only different from CMA, but also different from MEB, the exclusive architecture of mass pure electricity.
This doomed the vastness to be open. What does Geely want to do? The most basic hardware layer, Geely will insist on independent research and development; For the construction of system layer and the design of architecture, it will be open accordingly, which can be compared with Android and ARM.
Secondly, vast and CMA have their own division of labor: vast focuses on pure electricity, while CMA covers a variety of energy forms, but focuses on energy-saving vehicles.
At present, it is impossible for the arrival of the pure electric era to occupy all markets at once. There is a process from traditional cars to energy-saving cars to pure electric cars.
An Conghui said in an interview after the press conference that Geely Automobile's existing CMA and other architectures will focus on the development of energy-saving vehicles and "will not give up the development of energy-saving vehicles". In contrast, the broad architecture is the first step taken by Geely Automobile in the face of the rise of pure electric smart brands such as Tesla.
There is a detail involved here. On September 23rd, a broad architecture meeting was held, and the day before was Tesla's annual shareholders' meeting and battery day. This choice of time nodes cannot but be implied.
Finally, since must is a pure electric architecture, the underlying logic must be different from the traditional way of building a car. It has a remarkable label, that is, the user's thinking is dominant. In fact, the vast English name SEA, the full name of Sustainable? Experience? Architecture, translated as intelligent evolution experience architecture, is based on user needs.
Hu Zhengnan, president of Geely Automobile Research Institute, said that in the previous architecture development, the idea was mainly based on product competition, technology competition and compliance with laws and regulations, while in the development of vast architecture, it was based on the needs of user experience. For example, in the broad development process, from the beginning, we should consider the future smart life and electric scenes, the change of vehicle use rights, the scene before the product, rather than satisfying all the scenes with unchanging products.
Of course, to realize these technical ideals, we need organizational structure first.
Che Totem learned that Geely has a user management organization for a long time, and the task of the organization is to ask questions and solve problems around the needs of users. For the development of a huge organization, Geely has made a flatter organizational change. For this reason, the title of President An Conghui has changed from "Chief Product Manager" to "Chief User Experience Officer", which can be seen.
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After reading the difference, look at the highlights.
This huge building has two main highlights:
The first is the largest bandwidth in the world.
This bandwidth means that as a pure new energy architecture, the vastness covers the wheelbase of 1800-3300mm, covering all specifications from A-class cars to E-class cars. Including cars, SUVs, MPVs, station wagons, sports cars, pickup trucks and other body shapes.
The second is the most efficient in the world.
Under the broad framework, the software development cycle can be shortened by 50%, and it can quickly respond to market demand, and the iteration speed is comparable to that of mobile phones. In An Conghui's words, the future car will be a smart terminal like a mobile phone.
These are the best two in the world. The huge structure lasted for 4 years and the investment exceeded 654.38+08 billion yuan. You know if it exists as soon as you make a move.
Because it is the cornerstone structure of future competition, its great ability does not stop there.
In terms of power generation, the vast architecture is the world's first 200,000-kilometer long-life power battery, with no attenuation and 2 million kilometers. Among them, the NEDC cruising range of 1 10kWh modular CTP integrated battery pack exceeds 700 kilometers, and the maximum wheel-end load torque can reach 8000Nm.
Interestingly, Tesla's battery day was criticized the day before because the promised "million-mile battery" did not appear. Geely's 2 million km power battery here has a longer life than Tesla's battery.
In terms of charging rate, the largest 800-volt high-voltage system that the vast architecture can carry can realize charging for 5 minutes and battery life 120 km. It is worth emphasizing that up to now, only Porsche is the user of this technology.
In terms of automatic driving, the vast architecture has full automatic driving capability.
According to Geely Automobile's plan, personal vehicles based on vast structures will realize highly automatic driving on structural roads in 20021year. Before 2023, open roads will achieve a high degree of automatic driving. At the same time, intelligent vehicles such as self-driving taxis developed on vast structures will take the lead in fully automatic driving on structural roads in 2022, and provide intelligent travel services in the core area of the 2022 Asian Games; By 2025, open roads will realize fully automatic driving.
Zero, the first model under the vast architecture? Although concept is a concept car, it is expected to be mass-produced and listed next year, when it will have fully automatic driving capability. Besides, zero? The conceptual performance stands out: NEDC has a battery life of more than 700 kilometers, the acceleration time of 100 kilometers is less than 4 seconds, and the elk test score exceeds 80 kilometers per hour.
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At the interview site, An Conghui once again talked about the current situation, crisis and thinking of China automobile industry.
The fact is, although the "cold winter" was not felt until 20 19, Geely Automobile was prepared earlier. In 20 18, Geely's automobile sales exceeded10.5 million, reaching its peak, and its market share increased from 5% in 20 17 to 6.3%. At that time, An Conghui said, "How does Geely survive?" . At that time, the industry thought it was too modest.
Now the market of 20 19 and 2020 is becoming more and more difficult to do. With the impact of this year's epidemic, the automobile industry has accelerated into the adjustment period.
From a global perspective, Europe, America, Japan and South Korea used to have many brands. For example, Japanese brands have shrunk from more than 100 to more than a dozen now, which is the self-regulation of the market itself.
An Conghui said, "I believe there can't be so many brands in China in the future."
(President of Geely Holding Group, CEO and President of Geely Automobile Group An Conghui)
However, in the face of severe challenges, An Conghui is still optimistic about the future: "Geely's judgment on the long-term improvement of China's automobile market remains unchanged, but it will go through a period of pain and adjustment. At this stage, we must adhere to the strategic strength and unswervingly advance in accordance with the original strategy. "
We know that in the past ten years, Geely's total investment in R&D has exceeded 654.38+00 billion yuan, and its investment in new energy has exceeded 30 billion yuan, which is the biggest force for Geely Automobile to maintain its competitive advantage in the era of technological change.
"The vast architecture and concept car exhibited today are the result of Geely's continuous investment over the years. Some enterprises will invest less in difficult times, but Geely's R&D expenses have not decreased, and we strive to live longer. " An Cong would say that.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.