Beauty is a domestic brand of white-collar women's fashion consumption. At present, there are more than 65.438+billion registered female users, 58.3% of whom are young white-collar workers aged 23-30, and more than 75% have a monthly income of 6.5438+0 million to 20,000 RMB.
20 16, 15 On June 5th, after several months' integration, the new group was officially announced as the United Beauty Group, with Chen Qi as the CEO. After the integration, Meili said that a brand-new upgrade was launched, and the slogan of Meili said that it was changed to "Meili said that white-collar workers are global shopping guides", and the new Logo was updated to the image of lips, implying that women's beauty is defined by themselves.
Company model
The so-called aesthetic model refers to the sharing model in social commerce. In a vertical field, like-minded people gather in a community where they can recommend, share and comment on goods. Links to goods come from external e-commerce websites, and the community itself earns income by displaying advertisements and clicking on purchase shares.
This model began with the theory of beauty, and was established in June 2009 at 5438+065438+ 10. It is a social media that focuses on women's fashion sharing. In this vertical fashion field, fashion lovers can get together to share fashion topics including clothing and beauty, and comment on related products. By the end of 2 1 century, e-commerce websites were the main export.