Packaging design is a comprehensive visual design, which mainly includes the following aspects:
Packaging type: First of all, we need to determine the packaging type of the designed products, such as box, bag, canned and so on. Different packaging types need to pay attention to different points.
Proportion and size: on the basis of standard packaging specifications, adapting to appropriate size and proportion can not only ensure the perfect fit of packaging in function, but also ensure that condoms are easy to identify in small shops.
Material selection: According to different product attributes and usage scenarios, packaging design should also use specific materials, such as cardboard, glass, plastic, wood and so on. At the same time, environmental factors should also be considered.
Printing technology: the matching of printing technology and materials is also very important, which determines the quality and appearance of packaging. Packaging designers need to be familiar with printing technology and make corresponding treatments according to different materials and colors.
Logo and text: a successful packaging design can not be without conspicuous logo and font. These symbols and information can quickly help consumers identify goods, distinguish brands and generate repurchase intentions.
Color design: the use of color helps to present the characteristics of products and attract consumers. At the same time, the use of color should ensure the compatibility with color and strengthen the connotation of brand and emotion.
Packaging structure: The packaging structure is an important part of packaging design. Although the design of packaging structure does not directly determine the beauty of appearance, it plays a connecting role, so we should pay attention to the combination of practicality and fashion.
In a word, packaging designers need to have a deep understanding of the designed products in order to better consider the above aspects and make a beautiful and practical design work.
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.