With the rise of the Internet era, online shopping has promoted the development of related platforms and created a number of e-commerce companies with full dividends. But in recent years, small videos have gradually occupied most people's mobile phones, and new shopping forms have also been derived. Selling goods live has changed many people's buying habits, and even big items like cars have moved into the live broadcast room. After careful observation, Bian Xiao learned that the car was sold in the studio. Compared with new cars, used cars are hotter.
So, is it reliable to buy a car in the live broadcast room?
Netizen @ indifferent smile I bought a 15 automatic gearbox in the live broadcast room. The price is almost 3000 yuan cheaper than the car on the website. I was very excited at that time, but when I went to pick up the car the next day, I found that the condition of the car did not match what the anchor said. Although the deposit was refunded, I still got more than 1000 yuan.
Netizen @ Wildcat I bought a CRV of 15, also for the price. I found an insider to look after the car when I went to pick it up. The car was in good condition, but the master found that the big green book had been washed after inspection. It is said that the deposit was finally paid back, and then I simply bought a new car.
Netizen @ will never see me again. I observed it in the live broadcast room for a while before buying a car. I got a sagitar in a second when I felt good. I'm very satisfied with my present car. It's quite reliable.
From the messages of netizens, we can easily see that some people are happy and some people are worried, and the old iron who bought a car in the live broadcast room. In fact, it is not difficult to understand that even if we buy a car in a physical store, we will encounter various problems. So why do so many people choose to buy cars in the live broadcast room?
First of all, buying a car in the live broadcast room feels more affordable, which just captures the consumer psychology of most people. In particular, consumers who buy used cars go for cheap prices.
Secondly, buying a car in the live broadcast room saves the bargaining link. Merchants usually keep the price to a minimum, or reserve a small bargaining space, which saves a lot of trouble for people who want to buy used cars but are not sure about the price.
Third, buying a car in the live broadcast room saves the link of finding the source of goods and checking the car. It takes a lot of energy and time to buy a car offline and find your favorite used car, and it will also generate certain expenses.
It is precisely by grasping the psychology of consumers that merchants have moved a large number of offline models to the live broadcast room. Bian Xiao has seen an anchor who sells cars, and he can actually sell more than 20 sets after a live broadcast, which is almost the sales of an offline ordinary car dealer in one month.
Bian Xiao is engaged in automobile-related industries, and selling cars in the live broadcast room is not exclusive, but I still want to say a few more words here. If you want to buy a car in the live broadcast room, you must observe it for a long time to see if there is a physical store in the business. The most important thing is to look at the character of the merchant. Buy a car in the live broadcast room, the car is second, and the character is for sale. Personality determines the product. Also, when you pick up the car, you'd better find a professional to check it, and you must sign a contract.
Conclusion: What do the old irons in the live broadcast room think about buying a car? Welcome to leave a message in the comments section.