1, CPC mode, that is, the cost per click. Every click of netizens will bring real traffic or potential consumers to advertisers.
2.CPM mode, that is, the cost per thousand people. The cost per thousand people is the cost calculation unit for media or media schedule to reach 1000 people or "family". This can be used to calculate any media, any demographic group and any total cost.
3.CPA mode, that is, the cost of each action. As the name implies, billing is behavior-based, which can be registration, consultation, putting in a shopping cart and so on.
4.CPT mode, that is, long-term on-time billing. This model is mainly that the mobile application channel marketing platform takes demo as the payment standard, not just the number of application shows or network activation; This method is characterized by charging according to the user's usage time or usage cycle.
5.CPL mode, that is, charging by collecting the list of potential customers.
6.CPS mode, that is, the advertising volume is converted according to the actual number of products sold. In order to avoid the risk of advertising expenses, advertisers pay the advertising site sales commission according to the actual sales volume generated after the advertisement clicks.
But there are only two commonly used modes, namely CPC and CPS.