First, create a full matrix distribution channel. According to the current Internet format, we will build full matrix distribution channels such as WeChat, Weibo, Short Video, Aauto Quicker, Xiaohongshu, Zhihuihuihu and Baidu. Check whether the contestants are familiar with the main channels of full matrix distribution and master the creative methods of each channel.
Second, digital content production. Including the production methods of long articles, pictures and short videos, check whether players are familiar with the main production techniques of full-array content at present, and determine the parameters of content production according to the specifications required for full-array release.
Third, digital live broadcast operation. Including the creation of live columns, live streaming media, live interaction and other operations, and can integrate boring digital content into the live broadcast before and after the live broadcast. Investigate the players' mastery of the latest webcasting skills and the integration of various content and live broadcast skills.
All competitions in this competition are actual combat, and each team consists of 1 player. According to the specific content requirements of the competition topic, with the help of the materials provided in the competition topic, through the practice of the corresponding functions of the competition platform, digital publishing matrix construction, digital content planning, graphics processing, short video processing, live editing control, full matrix publishing and other operations are carried out, and finally quantifiable results (such as short video publishing) are formed in the competition system.
Employment direction:
Digital media technology is an open platform, which mainly includes scene design, character image design, game program design, multimedia post-processing and human-computer interaction technology. Is a major in game development, website art design and creative design.
Graduates of this major can engage in the production, transmission, product development and artistic design of various digital media in the industries of communication, film and television, broadcasting, information appliances, print media and games. At the same time, a large proportion of students are in graduate school, and they will continue their studies with them.