E-commerce mainly studies computer science, marketing, management, economics, modern logistics and other basic knowledge and skills. And use the Internet to conduct various business activities, including online marketing, online customer service, online advertising, online surveys, etc.
My main courses are taxation, analog circuit foundation, e-commerce case analysis, online advertising, application and development of network technology, e-commerce development technology, e-commerce system security and confidentiality, e-commerce laws and regulations, e-commerce economics and e-commerce demand analysis.
Some colleges and universities have specialized fields such as e-government, international business, cross-border electronic commerce, applied technology, operation management, payment and settlement, big data finance, internet finance, internet marketing and internet operation.
Training objectives: This major has knowledge of management, economy, law, computer and e-commerce, and has humanistic spirit, scientific literacy and integrity.
Application-oriented and compound talents who can engage in website design, website construction and maintenance, enterprise commodity and service marketing planning, customer relationship management, e-commerce project management and e-commerce activity planning and operation in enterprises and institutions.
Training requirements: Students in this major mainly study the basic theories and knowledge of computer and business administration, receive basic training in the development, application and management of e-commerce system engineering, and master the basic ability to analyze and solve e-commerce problems.
Graduates should have the following knowledge and abilities:
Master the basic theories and knowledge of management, economics, computer and e-commerce; Master the qualitative and quantitative analysis methods of e-commerce problems, and have the ability to design and develop e-commerce systems;
Strong language expression ability, information collection and analysis ability and basic ability to analyze and solve e-commerce problems; Familiar with domestic and foreign e-commerce related guidelines, policies, regulations and international practices; Understand the theoretical frontier and development trend in the field of e-commerce;
Master the basic methods of literature retrieval and data query, have certain scientific research and practical work ability, and have certain critical thinking ability.