Online real estate, also known as online real estate, is a new marketing model based on offline real estate and adopting advanced marketing concepts (interpersonal multiplier theory simulates offline real estate sales model). The profit model of offline real estate is to generate profits through real estate developers through development, construction, subscription, publicity and sales.
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Real estate is both an objective material form and a legal right. The former refers to real estate and real estate, including land and permanent buildings on land and their derived rights. Real estate refers to all kinds of houses built on land, including residential shops, factories, warehouses and office buildings. Real estate refers to land and certain space above and below it, including all kinds of underground infrastructure and ground roads.
Real estate is also called real estate in economics because of its fixed position and immovability. There are three forms of existence: land, buildings and houses are one. In the auction of real estate, there are also three auction objects, namely land (or land use right), material entities and their rights and interests in the state of integration of buildings and premises.