How do real estate agents receive property buyers, and what skills do they have?
First, greetings include simple self-introduction and quotations before the topic begins. Some brokers may not care about these short seconds, but they don't know that if they use them well, they can also be a weapon to attract property buyers. Many property buyers have no feelings for the service intermediary for a long time after entering the door, because what the intermediary said is not enough to attract him, so they will use the routine of "let me see" to perfunctory the intermediary. Second, ask about the demand for buying a house. The housing demand that brokers need to ask includes: 1. What kind of house, size and number of bedrooms should be considered (1 whether it is necessary to bring a small courtyard, whether it is not necessary to have a duplex, whether it is necessary to have an elevator on the high floor, whether it is just a board building, etc. ); Where to go to work, when is it convenient to see the house, by car or by car, do you know the route here? 7. What kind of apartment is it, and what are the requirements for orientation and layout? When asking customers, brokers should not ask the same question: "Hello, what can I do for you?" Ask customers to communicate with you actively: "Sir, do you prefer a big bedroom and a small living room, or a big living room with a kitchen?" If you ask this question, the customer will probably give you an answer instead of automatically ignoring your words. Third, to know the buyer's information, we should know some basic information about the customer: is this mobile phone my own or the company's? When is it convenient to answer the phone? 3. Who is at home? What do you think of buying a house? 4. Why buy a house? Are you in a hurry to buy a house? Brokers should pay attention to the privacy of questions when asking about customers' family situation, and judge which questions should be asked and which questions should not be asked according to customers' reactions, such as: "Sir, do you suggest me to ask some questions about your family situation? Because I also want to match the housing for you more accurately, so our topic will not involve too much. Of course, it is up to you to answer or not. If there is anything impolite, you can stop at any time and don't take it amiss, okay? " . In this way, customers are greeted in advance to avoid being really angry, and at the same time, a sincere attitude is conveyed to customers, so that customers can establish a good impression on themselves as soon as possible. Four. Matching houses According to the understanding of customers' housing needs, matching houses for customers for the first time. If there are not enough houses, the broker will log in to the landlord's multi-room software and quickly collect a large number of personal houses. Then, in order to match again, the broker can choose one of the 1-3 houses, one is unsuitable, one is moderately suitable and the other is suitable, and then deeply understand the most suitable one, aiming at its shortcomings. V. Introducing property buyers all have the idea of "there are better houses behind", so when brokers introduce houses to customers, they should not rush to introduce the most suitable houses to customers, but first introduce the unqualified ones to customers, then introduce the medium ones, and finally introduce the suitable ones, thus giving customers a psychological gap. When they meet the most suitable ones, customers will be less picky. When introducing the most suitable house, the broker should make some preparations: "Sir, there is the last set, many conditions meet your requirements, and some shortcomings can be ignored, but the price is a little more expensive than the two sets, but the opinions of the buyers should be sought." After introducing the house, the broker should ask the customers for their opinions on each house. In the process of expressing their opinions, brokers can infiltrate the advantages of the most suitable housing to customers. Furthermore, through the feedback of customers' opinions on housing, we can get customers' subconscious needs for housing, so as to find more breakthroughs to convince customers. Seven, the group show is almost the same as the customer's. You can ask the customer to show it. No matter how many opinions the customer has on the main housing, the broker should try his best to convince the customer to see it. The real situation is not as inappropriate as the customer imagined. The real situation must be seen before you know. If the broker wants to better retain customers, he can use the panoramic viewing service of E-House Master to show customers the panoramic view of the house in advance, so that he can not only experience different viewing effects, but also see every corner of the house. Brokers can also upload the panorama to e-Homeowner software, or send it to customers by mobile phone, and customers can send it to whichever set of brokers they want to see, so as to effectively retain customers. This article is reproduced from the website of Fangkeduo, hoping to help the real estate agent.