When I get a haircut, a stylist introduces me to the products, but usually I don't accept them. Why? Because their performance is very unnatural, it even gives me an illusion that he is not seriously cutting my hair, but cutting my hair to promote the product. Of course, as a male client, I take these things lightly, but I want to make it clear that hair stylists should not show too much desire to promote products, especially when they are seen. This will disgust customers. So how do you sell it? Of course, it varies from person to person. Female customers accept these things more easily than male customers. Here I will talk about how to sell products to male or female customers respectively.
Let's start with women. It is a woman's nature to love beauty. Most hair stylists usually say that your hairstyle is boring, or that it can't be fixed for a long time, or how is your skin. Women are very sensitive to this aspect, just grasp this psychology. When you seriously cut a woman's hair, don't rush to explain anything, you can talk about something else. For example, what does she think of her hairstyle, or has she done any other hairstyle (especially your specialty) or what kind of hairstyle do you think is better for her? Don't talk about personal problems, such as family situation. Communicate slowly, and then naturally say that your hair or skin is a bit boring and dry, and you can use some good conditioner when you go back. Don't rush to talk about your products, speak so slowly, try to reduce the psychological boundaries of customers, and feel that you are really dedicated. Then tell him some common sense of maintenance in life, which conditioner is better to use, and so on. Later, you can say, you can help customers apply a little and try the effect. Of course, it's free. At this time, compare and ask the customer if he feels much better than before. Then tell the customer that this product is good, and it is available here if necessary, and it is cheaper than outside. This curve sales method is more acceptable to customers. Of course, in order to attract customers to come back next time, discount cards and the like can be introduced.
For male customers, it is natural to help with the haircut, just ask about the haircut halfway. Then you can also say that your hair is in poor condition and ask if you want to apply some hair care or something. If the customer refuses directly, don't mention it. If you agree, recommend it slowly!
All this is manifested in the word "nature"! Don't let customers think that your main purpose is to get a haircut, not to sell products. Don't let customers think that you are a salesman, not a barber!