Wangshi bar salon
No photos, no interviews. The big characters at the entrance of Yingtai Enterprise indicate that they are willing to sneak into the industrial park in the south of Shanghai. This is a family-owned enterprise that started in Wenzhou, Zhejiang, producing plastic series products, and has production bases in Shanghai, Jiangsu and other places. According to several business owners in the supply chain of this industry, there are about 3,000 similar enterprises in China, and Yingtai ranks in the top ten in terms of scale and profitability.
In Qiu Jia's eyes, high-profile needs cost. Although the products and scale of Yingtai are expanding under the general shrinking ecology of manufacturing industry, the meager profits of 3%-5% enterprises obviously cannot withstand too much attention from other places. Coming out of the factory and walking around the industrial zone, Qiu would "tut-tut" every time he saw the notice of the transfer of the factory building and supporting hotels. He hasn't been here for several years, and the situation is as he expected.
Qiu Fu has retired from the factory. Among the two brothers, the younger brother Qiu stayed in Yingtai. The eldest son Qiu chose to leave. "This is the choice of everyone's strengths and personality." "Yingtai is not a family business in a strict sense." Qiu said that besides his father, brother and himself, other relatives and friends also accounted for a part of Yingtai's shareholders, and basically participated in the operation of the enterprise. And he himself has only shares left, and only attends the shareholders' meeting when making major decisions.
Qiu, 197 1 was born in Cangnan, Wenzhou, and grew up in the process of Qiu's father's wealth accumulation, which was enough to make the two brothers worry about food and clothing. To outsiders, Qiu, a teenager, is somewhat of a "rich kid", although he doesn't admit it himself.
A typical example is his "pioneering work" in his student days. Qiu is a post-90s student in Fudan University Law Department. His "fun-loving" has already appeared in college-after entering school from 65438 to 0989, Qiu raised funds from relatives and friends, contracted the salon bar on campus, and developed into a gathering place for students around him. Insiders once joked that this is the background color of Wenzhou businessmen.
"Wisdom and courage, sometimes courage is more important." The initial germination of Qiu's business complex stems from his different original intention from his parents. Perhaps, courage is also the driving force that prompted him to choose to transfer his parents' inheritance.
forsake politics for business
The original life design of the two brothers included the idealized family network structure of their parents. In Wenzhou, a city famous for its private economy, most of the first generation of business owners were branded as "profiteering" by the outside world. Therefore, even if the private economy is active, the concept of "learning to be an excellent official" is still deeply rooted here.
When Qiu became an adult, his enterprise had a certain reputation in Wenzhou, and his father was also awarded the title of "Top 100 Entrepreneurs in Villages and Towns of China". The first generation of business owners began to pay attention to the cultural accomplishment of the next generation. The Qiu brothers were sent to Wenzhou key middle school by their father when they were in middle school.
A stable family background gave Qiu the foundation of his dream. He entered a group of Wenzhou "second generation entrepreneurs after 70" with similar backgrounds. After graduating from college, the Qiu brothers became civil servants in the local industrial and commercial system and the tax system respectively. To outsiders, the Qiu family is educated, rich and powerful, which is enviable. However, Qiu broke the ideal structure of his parents and abandoned politics to go into business.
1993-2003, which is the open golden decade of China real estate industry. Qiu was still in Wenzhou's industrial and commercial system at that time, and enterprises registered and opened every day mushroomed. Because of the "bondage" status of civil servants, he was impulsive and confused for a while. "As a civil servant, investing will also be colored by the people." In order to prove his ability, he decided to resign after getting a position. "The father knows very well that he can't control the children's lives." Qiu recalled afterwards:
In 2003, Qiu left the industrial and commercial system, jumped out of the "small place" of Cangnan and returned to Shanghai to study. But he didn't go too far, and the origin of starting a business is also the inheritance of his father-Shanghai Yingtai. This is Yingtai's newly established production base in Shanghai. 200 1 land acquisition started, and it was just put into production when Qiu went. At that time, the economic park had just opened, and mosquitoes buzzed like airplanes. Due to the lack of surrounding facilities, Qiu has to eat instant noodles often. Qiu feels that there is a huge gap-he can't be in the CBD complex without the imaginary elite team. "Even Cangnan is not as good as it is."
"We have to rush out." After he became the deputy general manager of Shanghai company, he took over the weakest export trade of the company at that time and persuaded shareholders to invest 5 million yuan to buy office buildings in Shanghai. "Otherwise, which talent is willing to come over? The investment will be recovered. " Qiu vowed.
Investment concept selected in Harvard teaching plan
In 2003, the annual turnover of Yingtai's export trade increased from $70,000 a year to $5 million; After two years, it will reach 1 100 million dollars. Even so, Qiu still feels that his father's calm and cautious business philosophy is like imprisonment for him. Maybe at first, he was not ready to keep the British-Taiwanese heritage.
This can be seen from his actions after he entered Yingtai in 2003. At that time, Shanghai's rapidly developing real estate industry had just started. In Jinqiao area of Pudong, the shops along the street are less than 1 10,000 yuan per square meter. However, he believes that there is a Biyun international community around, and the business in this area will definitely not be so quiet. So, he came up with the mode of "locking sales" and tried his first investment after going to sea.
Perhaps because of his experience in registering enterprises in the industrial and commercial system, compared with most Wen Shang, he used the characteristics of enterprise existence more flexibly. He regards the registered company as "lighting a candle"-born for an investment project and then extinguished for this project. For example, in order to run shops along the street in Jinqiao, he set up a real estate consulting company, and then bought the purchasing houses left by agents or developers in the form of "group purchase". Then he agreed on the price with the customers he bought in the early stage, absorbed these people into his shareholders, and waited for the opportunity to unify the price and push it to the market. "The unit price of these houses has now risen to 65,438+10,000 yuan." He said.
It is understood that Qiu's profit rate on this project is as high as 200%. After the shareholders paid dividends, the intermediary company was cancelled like a candle burning into ashes. This style of quick decision is naturally unacceptable to conscientious parents. Qiu's reckless "high-profile" is also incompatible with the notice of "no interviews, no photos" at the entrance of Yingtai. To this end, Qiu also paid a price.
On June 26th, 2009, when hearing the news of Michael Jackson's death, Qiu, a "fan", shed tears. At that time, Qiu's investment circle happened to invest in a farmhouse project in Chongming. At his suggestion, they decided to replace the project with a mini version of MJ's Neverland. The planned area is one seventeenth of the original, covering an area of 1 1,000 mu. The structure and layout of the park should be as consistent as possible with the original.
"In order to be more realistic, we found Beverly Hills in the United States as a partner, and we also found people close to Jackson." Qiu said: this idea was inadvertently revealed to the outside world in a commercial activity, which triggered the pursuit of the global media. In the end, the project ended in failure because the land could not be obtained. In this regard, the insiders concluded that this is too high-profile, and low-key can do things. Even Qiu's idea was included in the teaching plan of Harvard MBA.
Looking for happiness in the capital
Whether it's contracting a bar salon when I was a student, investing in real estate after going to sea, or the idea of "Neverland" ... every project carries Qiu's deep hobbies and dreams. "Without the support of the first generation of wealth, can he play in the salon bar? Dreams will fall so easily? " Some people also questioned it.
Perhaps both the skeptic and Qiu have their own reasons. In the process of successfully acquiring wealth again and again, Qiu does not deny that he once dreamed of breaking his wings. In addition to the stranded Neverland Manor, in 2005, he and an investment team lost tens of millions of dollars in real estate projects in Shandong. These failures also enhanced his sense of caution. "I want to cooperate and find the best manager in China to manage our wealth." Qiu highlighted the word "the best", and "elite consciousness" dominated him.
He thinks that failure is inevitable, but we must get happiness from other fields. So he looked for how to combine preference with wealth appreciation. Since 2003, he has been obsessed with the collection of ancient houses. At first, every time Qiu bought an ancient residence, he had to go to the ancient village to see it himself. It is not only the building materials and technology of residential houses, but also the family history of residential houses, following the cultural life experience of the owners. In Qiu's eyes, every wall and sculpture has the memory and breath of time.
"In fact, it is impossible to evaluate. Now you let me sell it for 5 million, and I won't lose money. Someone bid100000, I don't sell it. " Qiu said: Tongli, a thousand-year-old town in Jiangsu, is a small building in the late Qing Dynasty with an inscription, covering an area of more than 500 square meters, and it is also Qiu's collection.
"At first, I just wanted to go to these ancient towns from time to time, live in my own house and listen to the rain." As a result, he played for eight years.
At first, Qiu simply wanted to find a house to buy, but later he gave up the land. He began to search for some old houses to be demolished and chose high-value ones to be demolished as a whole. From bricks to slabs, there are professional demolition personnel who disassemble, pack and carry ancient buildings. Qiu finished numbering, recorded the history of the house and related stories, and put them in the warehouse. In Tongli, Qiu has a specially designated big warehouse, which can accommodate hundreds of demolished and packaged ancient buildings.
People who were originally destined eventually became pioneers. In this process, he kept choosing what the times gave him. What will happen in the future? Wait for the opportunity to present.
Autumn Quotations: Too many choices means no choice.
Entrepreneurship comes from self-confidence. Sometimes, courage is greater than wisdom.
Be simple and frugal. Life needs more human factors, not just the accumulation of wealth.
It is not a bad thing to think about life after suffering, and to regard suffering as an experience of life.