However, I think P7i is talking about more than just strength enhancement.
On the one hand, the new leap of product strength and the blessing of various latest technologies are doomed to the rising cost of Tucki P7i; On the other hand, after several years, the market structure of high-end new energy vehicles has long been turbulent, including technology accumulation, product strength level and competing products. In other words, the final answer of Tucki P7i-price, which can also be said to be cost-effective and quality-price ratio, really determines the market fate of Tucki P7i.
So this has also led to various speculations. Today, we might as well do a wave of price speculation according to the product strength and market competitiveness of Tucki P7i to see how much Tucki P7i can sell in today's market after comprehensive innovation.
Smart "continue to lead"
Just like Tucki P7i added an "I" in its name, the improvement of intelligence is obviously the highlight of P7i, such as adding dual lidar, dual NVIDIA Orion-X chips and 8 155 chips, which will be more expensive than the current P7I with a price of 2.09-24.99 million yuan.
However, from the experience, the price increase of Tucki P7i is definitely worth it.
First, the importance of intelligence is increasingly prominent in the field of high-end car segmentation, and even becomes a decisive indicator of high-end experience; Secondly, intelligence is one of the advantages of Xpeng Motors industry. Thanks to the hardware of various selling points, Tucki P7i's assisted driving ability and intelligent cockpit ability are almost equal to Tucki's flagship G9, including high-speed/urban NGP, full-scene assisted driving XNGP and a more powerful full-scene intelligent voice system.
In contrast, Weilai ET5, which started at 328,000 yuan, has 865,438+055 chips, NVIDIA chips and lidar, but Weilai's assisted driving system only stays in the high-speed stage, and the price directly goes to the level of more than 300,000 yuan; Krypton 00 1 with a starting capacity of 300,000 only has 8 155 chips and high-speed assisted driving ability, so it has no advantage in computing power, assisted driving and even price. Even before, cars were often complained.
As for Tesla Model 3 and BYD Korea EV, which are closer to the current P7, intelligence is more conservative. BYD Han EV only has a basic in-vehicle system and L2-level assisted driving; Model 3 actually only has a high-speed assisted driving system.
At that time, the blessing of intelligent hardware and the strengthening of the flagship software really kept P7i in the leading position in terms of pricing.
Is the high-end experience destined to be expensive?
Aside from intelligence, we can look at the level of Tucki P7i from the perspective that high-end consumers are more concerned about. Of course, this is not only the change of Tucki P7i, but also the publicity focus of competing products.
I have to say that the answers given by various high-end new forces are definitely challenging the standards of higher-level traditional luxury cars. For example, Weilai ET5 provides extremely rich comfort configurations, such as optional heating for the rear seats, such as 10.2+ 12.8-inch large screen, such as 7. 1.4 Dolby panoramic acoustic response system, etc. Another example is Krypton 00 1, which is also an 8.8+ 10.25-inch large screen, and the audio system 12 speakers.
But in fact, on the new P7i, it basically meets or even surpasses these original positioning "higher-end competing products". For example, 10.25+ 14.96 inch large screen, Dolby panoramic sound reaching 860w, main driver headrest sound, etc. , even more electric suction doors, intelligent four-wheel drive, ten-way valve heat pump, full scene voice 2.0, etc. It is superior to this "high-priced competing product" in terms of battery life, comfort and experience.
As for the relatively cheap Model 3 and Korean EV, the configuration is even simpler. There are not many highlights in the Korean EV experience, and the blade battery is an advantage; The interior of Model 3 is also called "blank room", which is mainly about performance. Just want to know-the zero acceleration of Tucki P7i four-wheel drive version actually reached 3.9 seconds.
The price is rising, but it is stronger.
Finally, combined with the adjustment of "high price" and "low price", the competitiveness of Tucki P7i in competing products has become very obvious. I have to say that from the perspective of product strength alone, the influence brought by Tucki P7i is no less than the performance of the current P7I at the beginning of its listing.
Upward, its luxury experience and comfortable configuration are directly more expensive than Weilai ET5 and Krypton 001; Downward, all aspects of P7i's experience have completely crushed Korean EV, Model 3 and other models with similar prices to the current P7I. Not to mention Tucki P7i's leading position in intelligence. You know, these comparison models are also the hottest models on the market.
So when it comes to the most critical selling price, there is no doubt that I think the price range left by the market for P7i is indeed very abundant, especially comparing the configuration and experience of competing products. Considering the price, new configuration and improved experience of the P7i, I guess the starting price of P7I is around 260,000-300,000 yuan. And if the price is so high, the market influence of Tucki P7i is definitely worthy of the attention of consumers and even competing products in the industry.
This article is from the author of Icano. Autopilot, copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.