At that time, several professional markets under Jianhua Group, such as Zhejiang Jianhua Hardware and Electromechanical Market, Zhejiang Qianjiang Clothing Commodity Market and Zhejiang Chemical Market, had an annual turnover of more than 8 billion yuan and more than 4,000 merchants. This huge number makes the problem very clear and simple-how to find a faster trading model in more innovative and how to gather more industry resources.
In this case, Jianhua Group aims at the emerging e-commerce, hoping to find a possibility and opportunity for the hardware electromechanical industry to adapt to the development of the digital age.
Subsequently, "Electromechanical Online" was successfully launched. Dai Haiyang, its chairman, said: At that time, it was clear that Electromechanical Online should "drive industrialization with information", adopt advanced network information technology, integrate superior resources, build an e-commerce platform, and establish a cluster of classified websites of the hardware electromechanical industry, and develop into the largest online trading market of hardware electromechanical products with the most complete service functions in China. According to Dai Haiyang, "Electromechanical Online" website is a combination of tangible market and intangible market. On the one hand, we provide customers with information value-added services and membership services through professional information classification services, and settle accounts with members in an effective way during the service process, which truly reflects the value of services; On the other hand, we will open up an online shopping mall and establish an online trading platform for hardware and mechanical products with physical stores, general agents and general distributors in various cities to form self-operated products. As all traders in this project are supported by physical stores, the whole transaction process is more feasible and secure.
Since the website was launched, Jianhua Group has gradually seen some of these problems. For example, since hardware and mechanical and electrical products are mostly commodities, the supporting logistics system is very critical. To this end, Dai Haiyang also pondered that it is necessary to attract a considerable number of transportation units to enter the system development from the current logistics information service, and finally let the website have the distribution function.
"Our purpose is very simple, that is, to help small and medium-sized enterprises in the traditional hardware and electrical appliance industry arm themselves with information technology, enhance market competitiveness, and discover new profit growth points." Dai Haiyang said that "electromechanical online" is a typical "cement+mouse" model, which will bring rapid development to the industry.
Electromechanical Online Location (Zhejiang Jianhua Network Technology Co., Ltd.)