When designing a brochure, content design is very important. The following are some key contents and requirements that must be considered in brochure design.
1 company introduction
In the brochure, the introduction part of the company should show the company's history, vision, culture, functional characteristics and advantages, focusing on the achievements made in the company's development process, the differentiated advantages of products or service capabilities and the company's contribution to society.
2. Product or service introduction
The products or services provided by the company should also be included in the brochure, which should describe the product name, purpose, target type and target market. These contents should meet the needs of readers and strive to arouse rich and novel ideas and curiosity about the future.
3. Brand story
Brand stories help to enhance the customer experience (make them psychologically involved), help users better understand the brand and generate brand beliefs. Editing brochures to emphasize brand stories and values can help users understand corporate style and ideas more deeply.
4. Use scenarios and success stories
Brochures show the usage scenarios or customer evaluations of such products or services, which is of great significance for promoting instant sales. Through these methods, we can highlight the advantages, help readers better understand the purpose and effect of products or services, and copy them to residents to reduce their resentment.
Consistent style
The style of the brochure should conform to the overall image of the company, such as the company's self-positioning with ease, innovation, popularity and refreshment as its core competitiveness. Cover, inner page background, pattern design, etc. Should be in line with this tone. And upgrade and cooperate appropriately to achieve the communication goal with the highest interest.
6. Integrated graphic output
Words and pictures are essential contents in the brochure. Text description should be expressed in easy-to-understand language, and pictures should have prominent, visible and scannable weaknesses. Font size and color should be adjusted appropriately to avoid visual fatigue caused by excessive contrast.
7. Rationalization of design layout
When designing brochures, readers need to be comfortable and happy to read. Therefore, when typesetting, factors such as font size and line spacing should be taken into account, and ideas such as opening fewer doors and sauced CDs should be followed to keep the focus of information without monitoring, coherence and readability.
In short, a good brochure not only needs to be eye-catching and display product information, but also conforms to corporate culture and brand style, so as to achieve the purpose that customers are willing to comment and recommend after precipitation. Seemingly simple, doing the content well is only the first step, and confidence marketing involves many details and skills without accident.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.