Some netizens found that since February 13, the domestic CCTV 6 channel began to broadcast the first season of Japanese popular TV animation "Working Cell" in July 2065 18( 13+ 1 complete works). Although this Japanese animation has been broadcast for two years, it was introduced simultaneously before. At the beginning of this year, the second season of animation (exclusive introduction) and the same series of works "Black on the Work Cell" (introduced by Bi Li and Iqiyi) were also introduced. The appearance of CCTV channel "Working Cell" quickly attracted the attention of animation audience.
On the one hand, this is the second time that CCTV channels broadcast Japanese TV animation after 14. In 2006, the State Administration of Radio, Film and Television issued a restriction order on overseas animation broadcasting. It is forbidden to broadcast overseas animation on all channels of national TV stations at all levels from17: 00 to 20: 00. Since then, Japanese animation has disappeared from mainstream TV stations. "Working Cell" landed on CCTV, and this scene reminded many "second generation" of Japanese animations such as Doraemon, slam dunk, detective Conan and digital baby that they had seen on TV when they were children.
On the other hand, many localized changes have taken place in the CCTV version of Work Cell, which has aroused the discussion of the audience. For example, in order to weaken some violent and bloody elements in animation, the CCTV version of "Working Cell" deleted some fierce battle scenes, changed the color of blood to black, and localized it according to the needs of the plot. Topics like # Work Unit of Northeast Dialect # have been searched in Weibo. Domestic ACGN circles have different opinions on this change, but the overall public opinion momentum is good.
It is worth noting that in addition to the animation of "Working Cell", it has recently been revealed that the theatrical version of "Working Cell" has been finalized in China. Although the specific declaration time has not yet been determined, the introduction of the work unit is not over yet.
From the landing of "Work Cell" in CCTV to the launch of cinema films, domestic audiences are concerned about whether this is a signal that "Sino-Japanese relations" have eased after the lifting of South Korea's purchase restriction. Will there be more Japanese animation and film works landing on domestic mainstream TV stations, and more Japanese films appearing in the box office market in China?
Reality is always much colder than fantasy, but there is always fantasy.
Japanese animation has returned to CCTV, and the "ban order" has been away from 14 years.
"If I haven't seen Work Cell, I don't remember watching Japanese animation on TV before." Some netizens lamented in Weibo. Indeed, for many ACGN viewers born in 1980s and 1990s, the memory of watching various overseas animations on TV has been somewhat blurred. For most post-00 generation groups, they don't even have the consciousness of watching overseas animation on TV. "We chased it on TV?"
National political relations, the macro-control of the upper level, and a "broadcast restriction order" in 2006 have changed the behavior of a generation to watch animation content and also changed the operating rules of the domestic animation industry.
2006 is a node of domestic animation industry. Prior to this, overseas animation content was the mainstream of domestic animation market, among which Japanese animation, as the overlord of global ACG culture, occupied a dominant position. Japanese animation is one of the main components of domestic youth culture in the 1980s.
1980, CCTV released the first Japanese cartoon Astro Boy, which opened the door for Japanese animation to be introduced to China. From then on, from the little emperor of the forest, Swan Lake, extremely clever, Doraemon, Flower Fairy and Cherry Maruko, to the youthful Beidou Shenquan, Saint Saint Saint, Dragon Ball and baseball hero.
At this time, the concept of "racial infiltration" in the market has not yet formed, and young popular science animation is the mainstream of domestic animation. According to the monitoring data of CCTV- Sophomore Media Research on the broadcast of animation programs in China, among the top 15 in 2004, Japanese animation has 1 1, accounting for 73%, and the total broadcast time exceeds 809 hours, accounting for 68%, accounting for the largest proportion; There are only three domestic animations, accounting for 20%, and the total playing time is 309 hours, accounting for 26%, which is far less than Japanese animation. Compared with Japanese animation works such as Detective Conan and Doraemon, the domestic animation with the largest market share at that time was 3000 Questions about Naughty Blue Cat.
After 2006, the official restrictions on broadcasting began to have an impact. Overseas animation withdrew from the prime time of TV, while Japanese animation did not disappear from TV channels immediately, but the number and playing time of imported animation gradually decreased, and the market shifted to domestic animation. According to the data, from 2007 to 20 10, the number of overseas animation imports remained at around 1000, and the annual playing time exceeded 20,000 hours, but the number of domestic animation works exceeded 10000, and the playing time reached hundreds of thousands.
By around 20 10, Japanese animation can hardly be seen on domestic TV channels. This period is also a port for the rise of domestic Internet channels. The video website took over the stick of Japanese animation and started play online. The mainstream websites such as Youyitang have not yet formed, and the vertical content communities such as AB Station are still in a semi-closed state. There is no copyright awareness on the internet, and pirated resources are everywhere.
In the next five years, Japanese animation will become a "public resource" in the domestic content market, and all major platforms can find some copyright-free content. Although Japanese TV stations and content providers warned the China platform, piracy was still prevalent in troubled times at that time. Although it did harm to Japanese producers, domestic ACGN audiences at that time could enjoy endless content feasts as long as they had access to Internet channels.
In the era of rampant 20 15 piracy, the Ministry of Culture warned and punished 29 video platforms such as Youku and iQiyi. However, Japanese cartoons that promote and oppose violence, such as attacking giants and Tokyo ghouls, were banned, and some Japanese cartoons on video websites were removed from the shelves. The screening of Japanese animation in China has changed from rampant online piracy to underground "see you online/thunder/mile by mile".
However, Japan's animation ban has sprouted a domestic national industry. This sprout, domestic animation is no longer limited to the content of youth animation, but began to produce animation content for teenagers and adults. From 20 14, the video website platform based on YouYitong began to support Guo Man's content and cultivate creative talents in Guo Man. During this period, in addition to the "Big Brother" Shanghai Meiying Factory, domestic animation companies/teams such as science and technology, beauty animation, fantasy animation, land and studio are gradually leading.
Japanese animation once again returns to the content market with reasonable and legal content, which is the era of copyright introduction initiated by mainstream video websites such as Entertainment Hall and Bi Li Bi Li. Since 20 16, various video websites have purchased and launched Japanese animations in an attempt to harvest domestic animation groups. Li Lili tried to realize new animation. At the same time, the number of Japanese animated cinema films launched in the film market has increased, and Japanese animation has returned in the form of payment.
Time is up, and the public finds that Japanese TV animation has not appeared on the TV screen in the past ten years. The younger generation is used to looking for animation resources on video websites, while young children are immersed in domestic dramas such as Pleasant Goat and Big Big Wolf, Bears Come and Go.
The world works in a new way. The longer time goes by, the more people will forget the old world.
Can a movie "Work Cell" and "Satellite TV Chasing Christine" go back to the 1980s?
The appearance of the work unit evokes a person's memory of the old world. Therefore, the public opinion market is problematic. Does the landing of "Working Cell" on CCTV indicate that "foreign restrictions" will be untied and the tide of Japanese introduction in the 1980s will come again? Will there be a scene of "TV chasing fans for free" in China?
Imagination is idealistic, and the answer is realistic. Judging from the broadcast time of Work Cell, the appearance of this animation in CCTV has certain particularity. This animation was popular when it was broadcast in the first round of 20 18. At the same time, as an animated work of popular science education, it personifies the operation of cells and organs in the human body and advocates people's healthy life. It has a high reputation in content, painting style and characterization. Meng's Platelet was once washed with blood, and the douban score of this work once exceeded 9.0 (now it is 8.9).
The reason why CCTV chose "Work Cell" is based on the value orientation and content theme of the work and attaches importance to the educational function of opera. "I hope that after the pursuit, everyone will know how to cherish and protect their bodies." Under the epidemic situation, the official broadcast of animation is in line with the social background.
Judging from the development of domestic animation industry, "catching up with TV" is not easy. On the one hand, it has become a part of industry awareness that video websites attract new overseas fans and pay for content playback. For Didi, which takes domestic ACGN content as the main gene, from 20 16, the purchase amount of new fans of Didi ranked first for five consecutive years, and the number of personal copyrights purchased by new fans was significantly higher than that of other platforms. As of February 65438+ 2020, Billie Billie's monthly paid users have reached17.9 million, and new Japanese fans are one of the main contents to attract members to pay.
At the same time, young people in China have developed the habit of watching movies with PC and mobile phone. From mainstream video platforms such as Youyitang to rising stars such as Bi Li Bi Li and Mango TV, the content watched by young people on TV has been greatly reduced, which is almost irreversible.
On the other hand, in 14 years after Japanese animation gave way, the national Manchu industry in China rose rapidly. From TV animation to animated films, from cartoons such as Full-time Master, Fox Demon Little Matchmaker and Douluo Mainland to animated films such as 100,000 Jokes, The Journey to the West, The Return of the Great Sage and Nezha, young people's Manchu content has gained their own fans in the market.
In this part of the market, it is useless for Japanese animation to return to the screen. Even if the import port of Japanese animation content is relaxed, the domestic animation market at this time is no longer an unguarded gold rush.
The public is happy that the "work unit" appears on TV. This kind of happiness has a trace of nostalgia for the old days, but in reality, everyone knows that the old days can't go back.