This is the simplest evaluation index.
For detailed explanation, please refer to the following contents:
Evaluation of business website construction
Evaluation of business website construction includes function evaluation, content evaluation and implementation evaluation of business website.55438+0.1? Business website function evaluation index? 1. 1. 1? The innovation degree of business model
The innovation degree of business model; Compared with the original business and business model, what innovations have been made and what new businesses and services have been added online; The degree of business process reform and optimization; Including the innovation of ideas and contents; System and method innovation; Whether there is a patent; Management innovation, flat organization; Profit model innovation and so on.
1. 1.2 Functional coverage of business websites
Business website evaluation
Business website? Construction evaluation? Business website? Application evaluation
Business website? Functional evaluation index? Business website? Content evaluation index? Business website? Implementation evaluation index
Evaluation index of business website operation status
Performance evaluation index of business website
Evaluation index of service quality of business website
var？ Script? =? document . createelement(' script ')； ? script.src？ =? /resource/baichuan/ns . js '； ? Document.body.appendChild (script);
2
E-commerce website functions can be subdivided into foreground and background functions:
The functions of the front desk mainly include: directory and classified search; ? Commodity display; Member (consumer and merchant) registration; Shopping navigation; Order process; Payment process; Authentication function; Customer information feedback and communication channels (communities), etc.
Backstage functions mainly include: commodity management; Order processing (business process processing); Account management; Template management
Content management; Delivery management; Business alliance management; Customer data management, etc.
The functional coverage of business websites refers to the degree to which the website functions cover the front and back functions, reflecting the proportion of e-commerce applications in the core business (main business), the proportion of e-commerce in the total business volume and the application degree of e-commerce in the business between upstream and downstream enterprises and consumers.
1. 1.3 Compliance between website functions and business website construction objectives.
The degree of realization of information display, online transaction, online payment and online logistics. Does the function of the website and the design of the business model conform to the development strategy and market positioning of the enterprise, and to the construction goal of the business website? 1. 1.4 website technical performance index
(1) Whether the advanced technology system and related equipment represent the mainstream technology and advanced level. ? (two) the consistency of practical technical scheme design and business model; The due date of the plan; Scalability and flexibility. (3) The safety, reliability and fault tolerance of the safety and reliability system, and the safety level. ?
1.2.？ Content evaluation index of business website
1.2. 1 e-commerce application depth? The degree of integration of online information flow, capital flow and logistics;
(1) Main applications:? There is only information flow on the internet, releasing commodity information, negotiating promotion and developing non-payment e-commerce;
(2) Intermediate application: There is information flow and capital flow on the Internet, which realizes online transaction and online payment, and develops payment-based e-commerce; ?
(3) Advanced applications: There are information flow, capital flow and logistics on the Internet, and upstream and downstream enterprises apply integration to develop collaborative e-commerce.
1.2.2 evaluation index of content information quality of business websites
Authenticity, completeness and relevance of information provided by the website (%)
( 1)? Integrity of commodity information:? Product variety, specification and quality; ? Commodity related knowledge; ? Personalization of goods and services,
Characteristic information; Multimedia information such as words, images and sounds;
(2)? Authenticity, accuracy, orderliness and timeliness of commodity information content. Web page quality, beautiful and generous? (3) the classification depth, level and correlation of commodity information (%)
1.2.3 content information of commercial websites
The amount of information provided by the website, the amount of data M, the number of columns, the number of web pages, and the number of business information.
1.2.4 content retrieval speed of commercial websites. Connection speed, web page response speed,?
1.3.？ Business website implementation evaluation index?
1.3. 1 website implementation plan task completion?
1.3.2 website construction plan management and schedule control
1.3.3 financial management and budget control
2. Evaluation indicators for application evaluation of business websites:
The application evaluation of business websites includes the operation status, performance evaluation and service quality evaluation of business websites. 2. 1.？ What is the evaluation index of commercial website operation? 2. 1. 1 business website visit rate? (1) Average daily click-through rate
(2) The average number of independent customers visited every day. Number of independent IP, number of enterprises accessing the Internet, number of registered members? (3)? Average visiting and staying time of customers.
(4) Average response time (e-mail, telephone, SMS, etc. )
2. 1.2 information update rate? The timeliness and update frequency of website content are classified by real time, day, week, month and year.