2. The United States has done a survey on the success rate of opening a store. The results show that the success rate of franchise system is 80%, and the success rate of independent store is about 20%. Experts believe that "technology" is the basic living condition of shops; Sufficient competitiveness is indispensable to truly let the store take root; Pay attention to market information, pay attention to the new consumption culture and characteristics that have not caused or will soon cause domestic consumption, avoid falling into the vicious circle of price reduction competition, and become a century-old shop where consumers tend to think rationally. As the saying goes, the right time, the right place and the right people are the necessary conditions for the success of starting a business. Make it concrete. If you have the following comparative advantages when opening a shop, you will become a successful founder.
Hobbies play an important role in career development. Choosing the project that interests you most will make you enjoy it and go all out. If you are creative, passionate and radiant, you can consider operating buffet hot pot restaurants, traditional snack bars, lunch takeout and other catering services; If you like exquisite and tasteful goods, opening second-hand boutiques, handicraft shops and small coffee shops can let you show your talents; If you are extremely sensitive and homesick, running a nursery and kindergarten will be your favorite; If you always follow your heart and always put yourself in others' shoes, pet shops, flower shops and garden shops just need your characteristics.
According to scientific research, men mostly come from the left hemisphere and women mostly come from the right hemisphere. Men tend to choose abstract thinking career, while women tend to think in images. Choosing entrepreneurial projects according to gender will make you get twice the result with half the effort. Experts believe that the following areas are particularly suitable for female entrepreneurship.
First, creative services. A career that pays attention to creativity and execution is suitable for creative workers who need freedom and freedom. Because of the flexibility in the workplace, it is also suitable for SOH O people who want to take care of their families, including planning, public relations, multimedia design and production, translation and editing, fashion design, text work, advertising, music creation, photography, interpretation and so on.
Second, professional consultation. In the industry that provides professional advice and wins by eloquence and communication skills, it is also very feasible to run around or set up studios among various enterprises, including enterprise management consultants, tourism information services, psychological counseling, professional lecturers, beauty consultants and so on, because the work content and location are highly flexible.
Third, science and technology services. With the development of network and computer technology, there are many entrepreneurial opportunities with relevant professional knowledge, including software design, web design, website planning, network marketing, scientific literature translation, scientific public relations and so on.
Fourth, supplementary education and nursing. Provide children's upbringing and care for the elderly, including talent classes, kindergartens, home care, family services, etc.
5. Life service category. Mainly in the form of store operation, it is divided into two types: independent store opening and joining. Suitable industries include West Point bakery, coffee shop, Chinese and Western fast food restaurant, clothing store, gold jewelry store, shoe store, household goods store, sporting goods store, book and stationery rental store, audio-visual entertainment goods rental store, beauty and skin care store, flower shop, pet store, convenience store and so on.
Think about your personality characteristics and hobbies, and then evaluate the adaptability of the industries to be put into operation one by one, such as working hours, working hours, working methods, etc. When choosing investment projects scientifically, we should pay attention to the following points: First, we should be predictable, that is, we should judge the upcoming market in light of local actual conditions. The second is reference, that is, takenism. But it is different from copying and following the trend. Mainly learn from foreign advanced experience and practices. It is a new project with foresight in the local area, and it is selectively transformed and implemented in combination with local and own conditions. Third, try to choose industries that you are familiar with and industries that have relevant knowledge as investment targets, and give full play to your knowledge and skills as favorable conditions for choosing investment projects. Fourth, try to choose projects related to or similar to the industries engaged by relatives and friends, so as to get their guidance and help in business. Fifth, pay attention to market research, do a good job in market analysis and prediction, and calculate the lowest and highest return on investment. How to raise funds for opening a shop?
Although a good location is not absolute, it has many characteristics, such as large population mobility, prosperous downtown and convenient transportation, so choosing a good location must meet the following conditions: people flow: the proportion of people coming and going day and night on weekdays, holidays; Automobile tidal flow: the flow between cars and motorcycles; Transportation hub: means of transportation that may increase or decrease at present and in the future; Width and size of road: one-way street, two-way street and parking problem; Regional characteristics: business district, competitive shops, supporting shops, financial institutions, cultural, educational and leisure facilities, etc. Population survey: population and consumption habits in this area; Business circle survey: the scope, rent and price of large and small business circles.
According to the location, small shops can be roughly divided into two types, one is opened in the bustling downtown area, and the other is opened in the residential new village. Because the former is adjacent to big stores, product features are more important, so we should look for things that big stores don't have. To run such a small shop, we must do market segmentation and specialize in it. Small shops in downtown areas may wish to operate goods that cater to the tastes of young people, because young people like shopping best. On the contrary, small shops dealing in articles for the elderly should be opened in residential areas, which is an activity for the elderly, and of course they are welcome to buy them nearby.