Tik Tok benchmark account refers to an account that imitates the same field well. No matter for enterprises or individuals, if you want to make a good Tik Tok account, you need to find a benchmark account in the same field as yourself at the beginning, and find out the expression that suits you and is suitable for communication through the analysis and imitation of competing products. At the same time, find out the differences (advantages) through comparison.
1. Don't look for big customers as benchmarks. Benchmarking accounts, one is to learn their live broadcast skills and Lu Kuanzi's experience. The second is transcendence. When we are looking for a live broadcast account, we should first analyze and consider our own level and stage in the live broadcast industry, and choose an account that is above our own level and can be surpassed through continuous efforts, so as to continuously learn and improve and gradually accumulate more and more live broadcast experience and skills.
2. Find an account with a product or style similar to your own account, and broadcast the goods live on Tik Tok. The most important thing is to be interested in e-commerce, and the labels of people will change in real time. Therefore, in order to get the attention of accurate traffic, the product or product style sold by the target account we are looking for must be the same or similar to ours, so as to ensure that the interest labels of fans and users are similar.
3, find a live room with fewer fans but more people. These concerns about the live broadcast rooms with few fans but many people in the live broadcast room show that such accounts have rich experience and skills in live broadcast. Learning more about these live broadcast rooms can better help us learn and improve our experience. We can observe the scene construction, personnel design, anchor speech, product selection, product layout and preferential strength of these live broadcast rooms.
Introduction of Tik Tok software
Qiao Jian Tik Tok is a music creative short video social software, which was hatched and accompanied by ByteDance. 2065438+launched in September 2006, is a short music video community platform suitable for all ages. Users can record or upload videos, photos, etc. Form your own works through Tik Tok. Tik Tok will classify the works uploaded by users and push them to browsing users.
Tik Tok, supported by professional consumer behavior, under the guidance of psychology, behavioral economics, cognitive neuroscience and other theories, has created a virtual space for people through all-round channels such as sound, light, interaction and reaction, with the most advanced technology and the most detailed data. Tik Tok supports multi-terminal viewing, including mobile version, computer version, web version, TV version and smart terminal version.