For enterprises, the negative information on the network is a very headache. How to solve it? Based on years of experience in the field of excellent word of mouth, analyzing six solutions can effectively curb the fermentation and spread of negative news!
1, control the spread of negative information
Controlling the spread of negative information is the first thing that public relations personnel should do. With the rapid spread of new media, corporate public relations personnel should reflect negative information in time while controlling the spread of negative information. At this time, netizens are more concerned about whether the company is sincere. To control negative information, we need to find the source of information, analyze the difficulty of control, communicate with the relevant person in charge of the source in time, and contain it in time to avoid the expansion of negative information.
2. Negative information can be deleted better.
At present, the negative information is mainly posted on major portals, Baidu Know, Baidu Post Bar, SOSO issues, major community forums, portal blogs, Weibo and other platforms. When information appears on these platforms, you can contact the webmaster first and explain the facts sincerely, which usually helps to deal with it. However, for some well-known portals or media platforms, it is difficult to delete and the reprint rate is also high. What should I do at this time? Must be suppressed in time.
3. Use SEO to suppress negative information.
At present, the popular practice is to suppress a large number of soft articles, maintain corporate brand image, occupy Baidu search results pages, and cover up the emergence of negative information. Present positive keywords on the homepage and suppress negative keywords. You can also use some screening techniques to screen Baidu search results.
4, negative information SEO anti-optimization
In addition to covering negative information, we can also optimize negative information by using SEO anti-optimization methods, such as piling up keywords and publishing a large number of repeated articles with the same negative information, so that search engines can reduce the rights of related pages.
5. Guide negative information correctly.
In the face of some negative information, such as complaints, it is useless to delete or suppress, and the complainant will continue to publish or even cause more public opinion. Therefore, for these negative information, enterprises should take the initiative to contact customers to deal with the problem, publish the results in the form of articles, and do a good job of public opinion guidance. In addition to solving customer problems and dealing with negative information problems, it can also enhance the service image of enterprises.
6. Choose a crisis public relations company to handle negative information.
Some enterprises have limited network public relations and crisis handling ability, so it is inevitable that they can do nothing about the negative information on the network. You can choose a professional network crisis public relations company, You Yujie, to handle it effectively.
In short, enterprises should always do a good job in crisis public relations, do it well in advance, and make preparations in advance. In the face of negative information, we should learn to identify and evaluate the weaknesses of enterprises, formulate crisis plans, and communicate during and after the crisis.