First of all, the intuitive difference:
Iresearch Consulting is an established consulting organization with high popularity and wide coverage. It does everything from the internet to traditional industries.
Ai Media is relatively young, taking a fine route and specializing in the field of mobile Internet. The momentum has been very strong in recent years. This year, I boarded the New Third Board and took tens of millions of investments from Guangdong Wentou. It seems that it is indeed a serious and ambitious company.
Second, the business differences:
Except that they both brought a moxa, the two families have completely different directions. The model of iResearch is mainly to sell data reports. Ai Media's third-party data is only the foundation, "big data+research and analysis+media". Ai Media's "media" is the focus, and what it actually does is media business.
Summary: it is the same surname, as well as Elia, Edgar, etc. What is important is that data reporting is not the main business of Ai Media at all.