At the beginning of its business, the Group successfully implemented the strategy of "brand opening and cultural prosperity", vigorously promoted China's traditional culture, especially established the first shoe culture research center in China for several years:199910; In May of 200 1 year, the first China shoe culture exhibition hall was established in China. 200 1 1 edited and published the first footwear culture dictionary in China, and the publication of this dictionary was hailed as a milestone marking the entry of China footwear industry into the "cultural era"; June 5438+October 2003 10, the first set of national footwear culture stamps was issued. From June 5, 2004 to 10, the first shoe culture series in China, Shoes of the Orient, was edited and published.
(Red Dragonfly's two core competitiveness: "Red Dragonfly" cultural brand and "Green Grass Land" marketing network)