How to develop "smart logistics"?

Smart logistics is a technical activity to collect, screen, analyze, guide and summarize the information of goods at different stages through modern information technology (Internet, 4G/GPRS, RFID, GPS, GIS, cloud computing technology, etc.). ), play a role in reasonable scheduling, scientific arrangement, strengthening supervision, reducing logistics costs and improving economic benefits.

At present, China's logistics industry is still at a relatively low stage, lacking a unified information platform, and all regions and enterprises are fragmented. The R&D and construction of information platform are lack of unified design, system functions are repetitive, there is no unified standard data format, and it is impossible to interconnect. It is difficult for government departments to obtain logistics-related information, logistics enterprises can not obtain logistics demand information and goods tracking information in real time, and data exchange and information sharing between enterprises and upstream and downstream can not be carried out. Therefore, building a smart logistics information platform is an effective way to solve the above problems.

Thoughts on the Development of Smart Logistics

With the development of network communication technology, great changes have taken place in social division of labor, and the information world has become more and more flat and its functions have become more and more concentrated. If data communication between modules can be connected, data consistency can be maintained and data errors can be avoided. Based on this, the establishment of intelligent logistics information platform has been implemented. However, the establishment of intelligent logistics information platform is not a day's work, and it needs mature development ideas. Specifically, it includes:

Construction of public service platform

The function of public service platform is to provide a unified and efficient visual service interface for external platforms. The external platform communicates with the public service platform through EDI electronic data exchange interface. EDI EDI interface exchanges and automatically processes standard information between platforms.

Public service platforms include e-government, e-commerce, e-finance and e-logistics. E-government platform provides enterprises with more effective and convenient government management and services such as tax filing, supervision, industry and commerce; E-commerce platform coordinates and regulates commercial activities between customers and companies, manufacturers and retailers; E-finance platform realizes online electronic fund delivery through e-banking or third-party payment platform and online insurance, and accelerates fund circulation; The electronic logistics platform realizes the whole process of logistics operation informatization, and provides functions such as quick ordering, information release and logistics status inquiry.

Support of big data

The construction of public service platform lies in the interconnection of information, and big data is the realistic source of China Unicom. The first to propose "big data" was McKinsey, a world-renowned consulting firm. The company believes: "Data has penetrated into every industry and business functional field and become an important factor of production. People's mining and application of massive data indicates a new wave of productivity growth and the arrival of consumer surplus. " The information storm brought by big data is changing our life, work and thinking, and big data has opened a major era change.

Due to the great influence of big data, the ability of data collection and integration, data analysis and decision-making, accurate and rapid response and action is becoming the comprehensive strength and core competitiveness of a country and an enterprise. The United Nations released the White Paper on Big Data Government in 20 12, and the United States raised the "big data strategy" to the national will, and identified big data as "the new oil of the future" and "another national core asset besides land rights, sea rights and air rights". Big data is the frontier of the next round of innovation, competition and productivity. For enterprises, the application of massive electronic data will become the basis of future competition and growth.

Specific to the smart logistics information platform, the big data center carries the functions of data storage and management, core computing, core business operation support, information resource management, information resource service and so on. It mainly includes user data, transaction data, commodity data, enterprise data, GIS spatial data and equipment data, as well as data and data integration and integration process. The big data center integrates and integrates all aspects of data according to the unified and standardized data format, and realizes data exchange and information sharing with external platforms.

Extension of logistics to supply chain

As a part of the supply chain, logistics has always mentioned the common development of logistics industry and manufacturing industry, and has made many breakthrough achievements. But today, we should emphasize two points: first, the logistics industry should not only develop in coordination with the manufacturing industry, but also with agriculture, construction industry and circulation industry. Second, it is not enough to mention linkage development, but should mention integration development. You have me and I have you. Manufacturing enterprises, circulation enterprises, construction enterprises and agricultural companies should grasp their core competitiveness and outsource non-core competitiveness.

Supply chain management is the inevitable trend of logistics development, the inevitable trend of all industrial economic development and the killer weapon to change the mode of economic development. Therefore, "smart logistics" must be extended to "smart supply chain". Through information technology, the integrated operation of business flow, logistics, information flow and capital flow can be realized, and the market, industry, enterprises and individuals can be linked together to realize intelligent management and intelligent life.

Guangdong Logistics Case Analysis

Guangdong Province is an important gateway to China's opening to the outside world, with a superior geographical position. Especially, the Pearl River Delta, known as the "world processing factory", has five major ports and five airports, and is one of the areas with the highest density of transportation hubs in China. Moreover, Guangdong's economic and foreign trade development has always been in the leading position in the country, which has given birth to huge logistics business opportunities for Guangdong.

In recent years, the strategic goal of building a logistics information platform in Guangdong Province is to integrate relevant logistics information and social resources in the province through modern information technology, and to build a standardized logistics information platform with complete resources, information sharing, leading technology, convenient standardization, fast service and efficient operation. Realize convenient communication between relevant government departments and enterprises, timely and accurate data exchange and information sharing between enterprises and upstream and downstream, as well as among logistics parks.

At present, the construction of intelligent logistics information platforms in Guangdong Province has achieved initial results, such as Guangzhou Baiyun Logistics Park, Guangzhou Nansha Logistics Park and Luohu Logistics Park. Shenzhen Shekou Port, Yantian Port, Airport and Longhua, Hengfu, CR Vanguard and other six major logistics parks; However, the logistics park built by local governments and enterprises is still fragmented, and the information is self-contained, so it is impossible to exchange data and share information effectively. Moreover, the functional positioning of information platforms in different regions is inconsistent, and there is no regional integrated logistics information platform.

In order to speed up the construction of intelligent logistics information platform in Guangdong Province, the author puts forward the following suggestions:

First, the government increased its support. It needs to do three things. First, promote the smart logistics information platform to become a service platform for industry collaboration, key leading enterprises, universities and scientific research institutions to carry out Industry-University-Research cooperation and collaborative innovation; Second, formulate corresponding laws and regulations in time to create a fair and orderly information environment for the smart logistics industry; Thirdly, joint large and medium-sized enterprises in the logistics industry chain to carry out demonstration construction of information platforms, integrate the existing information platforms in logistics parks, and promote the regional integrated development of smart logistics.

Secondly, speed up the construction of logistics standardization. Logistics standardization construction includes three aspects: first, the unification of technical standards, including the unification of logistics information coding standards, collection, storage, transmission and exchange standards; The second is the standardization of logistics between subsystems, that is to say, communication and cooperation work are carried out in accordance with unified standards; Thirdly, the standardization of communication between information platform and external platform facilitates the access of external platforms, which is conducive to the establishment of a network system for information exchange, communication and platform sharing with upstream and downstream.

Third, establish a benign operation mode. The platform provides members with a series of services, such as transportation and distribution, freight forwarding, logistics information management, recommending logistics service providers, etc., and realizes the sharing of information such as people, vehicles, goods and customers in the logistics process, and ensures the safe arrival of goods through multiple supervision systems. The platform has strong convergence, radiation and influence, and can be used by the government, associations and enterprises to jointly count and publish authoritative data information of regional logistics industry, providing decision-making reference for enterprise operators and government infrastructure construction. Therefore, the government plays an important role in the planning, construction and operation of the platform. The platform is a public logistics service enterprise, which can provide public services while maintaining its operation at a certain profit.

Finally, promote the socialized operation mechanism of logistics. Promote manufacturing enterprises and circulation enterprises to divest logistics business and hand it over to socialized logistics service platforms and logistics enterprises, and intelligent logistics information platform can play this role, promote information communication and linkage development between logistics service demand enterprises and logistics enterprises, improve the level of logistics socialization, enhance the professional ability of logistics enterprises, and improve the operation efficiency of industrial chain and the timely response ability of node enterprises. Promote the integration and integration of smart logistics information platform with commodity distribution market, industry e-commerce platform and online retail. Promote the intelligent logistics information platform to become an important subject of product life cycle management such as automatic identification and visualization, and improve the information management level and quality assurance ability in key areas.

From a broader perspective, the intelligent logistics information platform uses more advanced technology to solve the development problem of logistics ecosystem. It is a solution to make macro logistics operation more efficient, convenient, harmonious and sustainable, and a smart response to optimize and integrate various logistics resources. To build a smart logistics information platform in Guangdong, we should follow the step-by-step strategy, do a good job in planning and strategic layout, start with the integration of scattered logistics information, gradually establish an information sharing mechanism, constantly explore the benign operation mode of the platform's sustainable development, finally realize the socialized operation mechanism of logistics, and operate logistics to the maximum extent in an intensive, market-oriented and professional way.

It is worth noting that there is no smart logistics without technologies such as mobile Internet, Internet of Things, cloud computing and big data. Therefore, the research and application of information technology is the most critical. In addition, supply chain management is the inevitable trend of logistics development, the inevitable trend of all real economy development, and the killer weapon to change the mode of economic development. Therefore, smart logistics must be extended to smart supply chain. Through information technology, the integrated operation of business flow, logistics, information flow and capital flow can be realized, and the market, industry, enterprises and individuals can be linked together to realize intelligent management and intelligent life.

In a word, the intelligent logistics information platform takes modern information technology as the core to realize real-time logistics tracking, safety monitoring and management in the whole distribution process. By integrating logistics information and social resources, data exchange and information sharing between logistics enterprises and upstream and downstream enterprises and cooperation with government departments can be realized on a unified platform.

Intelligent logistics platform, which fully integrates cloud computing and Internet of Things technology, enables users to "send information, keep up with transactions, be visible in management, be super convenient to use and meet needs", which can just solve the technical problems existing in traditional logistics platforms, make the platform firmly land, and create tangible value for enterprises and users. Its important demonstration and leading role will accelerate the development of modern logistics industry. As one of the embryonic industries of the primary application of smart logistics, logistics industry should seize the opportunity, improve the level of industry informatization, improve the overall operating efficiency of the industry, and take advantage of the "east wind" of smart logistics to a new level.

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