Someone told me what CI does, or showed me a case.

The abbreviation of C I Corporate Identity is literally translated as "corporate image standard system". This means that an enterprise establishes its own visual system and image system in order to gain the understanding and trust of the society and convey the purpose of the enterprise and the cultural connotation contained in its products to the public. CI consists of MI (Mind Recognition System), BI (behavior identity) and VI (Visual Recognition System). VI is just a kind of CI! This is Haier's CI case: Haier Group: unified brand CI strategy.

Haier is another example of "China CI". "Asia-Pacific" not only studies, summarizes and promotes Haier CI experience, but also participates in the promotion of Haier brand image. Asia-Pacific is the Road of China CI specially developed and produced for Haier, and the CI with a unified brand name is specially collected by Haier. Show a complete road of Haier CIS. Reflected in eight aspects:

First, the dynamic evolution of enterprise identification system, three steps in place, in line with international standards;

The second is to unify brand positioning and the big brand strategy of famous brand product group under Haier's general trademark;

Third, the product image pursues personalization, personalization, systematization and high added value;

Fourth, the spread of the concept of "sincerity to eternity" and the image-building of international star service;

Fifthly, the management innovation of CIS and the establishment of OEC management mode;

6. Invisible assets merge and revitalize tangible assets, and rapidly expand the scale of intensive operation;

Seven, the "three-thirds" brand internationalization strategy;

Eight, a complete and rich spiritual identity and value system;