1. Calculation method of market share ratio: the express business volume of express company A in a certain period ÷ the sum of express business volume of all express companies in the same period × 100% = the market share ratio of express company A.
2. Calculation method of sales ratio: the express business income of courier company A in a certain period of time ÷ the total express business income of all courier companies in the same period of time × 100% = the sales ratio of courier company A.
It is worth noting that the calculation method of market share is not unique, and it may be different according to different data sources and measurement standards. In addition, when calculating the market share, we should pay attention to the source and authenticity of the data. Different data sources may lead to different calculation results.
Market share is one of the important indicators to measure the market position of enterprises, which is of great significance to enterprise development and market competition. As one of the emerging industries in China, the express delivery industry has developed rapidly in recent years and the market competition is becoming increasingly fierce. Therefore, all express delivery companies need to strengthen market analysis and competitive strategy research, improve their own market share or sales ratio, in order to be invincible in the market competition.