Geological survey is a knowledge-intensive work that integrates investigation and research, products and information services. It is an important basic and pioneering work of national economic construction and social development, serving all aspects of economy and society. Geological survey institutions engaged in geological survey also belong to service-oriented institutions, whose main task is to provide geological basic information support for economic and social development. After experiencing the "survival crisis" from the mid-1980s to the early 1990s, geological survey institutions in the United States and other countries gradually realized that their mission was to provide timely, fair and reliable geoscience information for government management decisions, economic and social development and public life. The survival and development of geological survey depends on its ability to adapt to the needs of the whole society, and it must keep better contact with users. Therefore, the whole geological work has gradually changed from supply-driven to demand-driven, among which the service consciousness of geological survey institutions has changed most obviously, and the consciousness of taking users as the core and giving priority to services has been continuously enhanced. It can be said that the service of geological survey for economic and social development is the foundation of its existence, and the application of results is the touchstone to test the effectiveness of geological survey.
In recent years, although the socialized service of geological data in China has started, the service field has gradually expanded from the traditional field of geology and mineral resources to the fields of urban planning, agriculture, tourism, education and so on. However, on the whole, the present situation of geological achievements service in China is still at the traditional and spontaneous level, and the awareness of socialized service needs to be strengthened urgently. The public service of geological survey product information is not in place, and there is still a big gap with the social demand.
According to the new "three-set plan", the duty of China Geological Survey is to provide basic geological information for national economic and social development and provide public welfare services to the society. In other words, the production of geological survey products by the central public welfare geological survey team is only an important link to achieve its ultimate goal. It is necessary to deeply study the ways and means of geological survey product diffusion and service, study the needs of users, develop a series of products in a targeted manner to meet the needs of different users, and do a better job of service more actively.
In the new period, geological survey in China is facing new opportunities and challenges. Relieve the bottleneck of resources and environment on economic and social development, fully implement the concept of sustainable development and build a harmonious socialist society, which puts forward newer and higher requirements for geological surveys involving major issues such as resources, environment, ecology and natural disasters. 5438+June1October, 2006, the State Council issued "the State Council's Decision on Strengthening Geological Work" (Guo Fa [2006] No.4), which clearly pointed out that "China Geological Survey uniformly deployed, organized and implemented the basic and public welfare geological survey and strategic mineral exploration under the central responsibility, and strengthened related technology, quality, achievement management and socialized services. ..... establish and improve the geological data information sharing and socialized service system, accelerate the use of modern information technology, and build a national geological data center and a global mineral resources exploration and mining investment environment information service system ". Therefore, the current geological survey should aim at meeting the needs of the country, determine the tasks of geological survey, give full play to the advanced, whole-process and wide-ranging service functions of geological survey, further expand the service fields, make geological work more closely integrated with national economic and social development, and more actively serve the national macro-development strategy, people's life and land and resources management.
Second, establish the geological survey service concept of "customer first, service first"
Because geological survey belongs to service industry and service organization, the economic and social development in the new era requires geological survey to provide more timely and proactive services. Therefore, the current geological survey must establish the service concept of "customer first, service first", based on the new requirements put forward by economic and social development and the improvement of human life quality, keep up with the ever-changing social needs, adhere to the principle of user-centered, and constantly improve the practicality of products through business adjustment and field expansion, and strive to provide quality services. From the marketing point of view, "service" is to meet the needs of customers with labor services, and any project that can improve customer satisfaction belongs to service. Service is to care about customers, understand their psychology, and provide various services or services to customers in an effective way to meet their material or spiritual needs. As far as geological survey is concerned, its core is to provide services that can accurately meet the needs of different users. At the beginning of the project, we should emphasize the starting point of government management, national economic construction and public demand, and take the degree of meeting the demand as an important criterion to test the effectiveness of the work. Therefore, we must fully consider the availability of geological survey results and the degree of socialized service in order to maximize the social and economic benefits of geological survey.
Third, it enriches the contents of geological survey services.
Geological survey includes investigation and research. It does not produce material wealth, but it produces knowledge or information and provides information products or services for society and the government. Judging from the development of geological survey in the world, the contents of geological survey services are quite rich. The products USGS can provide include: geoscience, biology, cartography and water resources products according to disciplines; According to the product carrier, it is divided into photographic products, publications, software and other products. On the USGS website, there are more than 75,000 kinds of maps, data, images and information products that can be downloaded and browsed online, and more than 300,000 kinds of technical standards, achievement reports and publications. At present, China's geological survey services are mainly based on paper basic geological data, and some directory services, popular science and a small amount of information services are also provided online, but they are far from enough. In order to feel the geological survey work from the national macro-decision to the people's food, clothing, housing and transportation, it is necessary to provide geological products of various regions, categories, professions and scales. From a professional point of view, geological survey should provide more than ten kinds of products such as regional geology, hydraulic environment, marine geology, minerals, geophysics, geochemistry, remote sensing images, special products and comprehensive products; In terms of types, geological survey should provide geological maps, geological books and guides, spatial data, mineral publications, photographic products, literature reports, periodicals and magazines, geoscience software, educational and leisure products, etc. From the channel of obtaining products, we should change the traditional face-to-face data collection into digital products and online network information products, and also provide data processing, analysis services, consulting and training services.
4. Promote the forms of geological survey services.
The service objects of geological survey results include not only government departments and related institutions, but also domestic enterprises, communities and the general public. The public welfare geological work funded by taxpayers must serve the public, and the results of geological work should be transformed into results that the public can use and meet their needs. In order to gain wider support and trust, it is necessary to improve the contribution and influence of geological survey itself. It is necessary to change the so-called "locked in drawers, hidden in the brain, hung on the wall and written on paper" public welfare geological achievements. Since the founding of New China, China has invested more than 400 billion yuan in geological exploration, forming hundreds of thousands of geological data, as well as a large number of original geological data and physical geological data throughout the country; Since 1990s, large-scale geoscience basic databases in dozens of countries have been established. However, the main service object of these data is the lack of products that can provide direct application by the government and society. Many databases need to be further integrated and processed to meet the direct use of society; A large number of data need to be deeply developed around land and resources planning, mining rights management, regional economic development, major national engineering construction and the needs of the general public. We should pay attention to the expression of geological survey results, such as publishing a geological map that the general public can understand and use as soon as possible, and simplifying, popularizing and applying very professional and profound geological maps. In this regard, foreign geological survey institutions have practices worth learning. Ordinary Canadians can buy a geological map of1:250,000, which is easy to understand. From the geological map, community residents can learn about the topography, whether there have been earthquakes in history, whether there are active faults, groundwater level and water quality, and the properties of underground rocks. This geological map is closely related to people's lives, which embodies the consciousness of serving the public and popularizing achievements.
Verb (abbreviation of verb) Geological survey services are diversified.
1. Online
In order to expand the socialized service mode of geological survey products, China Geological Survey should not only strengthen the data collection service, but also enhance the online service function of the network, and vigorously promote the application of modern information technologies such as dynamic connection technology based on the Internet, directory query and retrieval system, and network mapping system. Through the three-level network system and information service platform of China Geological Survey, the bureau, district and geological survey institute are connected vertically and the backbone network of land and resources is connected horizontally. Gradually form a "one-stop distributed service" with units, topics, regions and service types as the main line, and then cover the whole country, providing users with online information publishing, online inquiry, online sales and online ordering services, and users can enjoy convenient inquiry, purchase and customization services according to their own needs.
Step 2 publicize
It is necessary to make the country and society more aware of the various services of geological work and their effectiveness. Strengthen the comprehensive research and integration of the results, dig deep into the application value of the analysis results, and release them to the society in time. It is necessary to vigorously publicize the social benefits of non-profit geological work, publish relevant evaluation conclusions through organizing experts to study and analyze, and vigorously publicize and popularize geological science information achievements through various forms such as public publishing, television, newspapers and other news media, special reports, achievement conferences and exhibitions. Establish a news release system of China Geological Survey, make it regular and institutionalized, and release it orally or in writing by designated representatives on a regular basis. In case of major problems, special press conferences should be held or authoritative media should be arranged for in-depth interviews. We can also establish an incentive mechanism for international cooperation and exchange, learn from the advanced experience and lessons of foreign social services, and speed up the pace of social information services to meet the needs of the country's opening up and commercial mineral exploration and development for geological survey products.
3. Geological science popularization
Through the popularization of geological science knowledge, the public's attention and understanding of geological undertakings should be improved and the development of geological undertakings should be promoted. China Geological Survey can set up a popular science website or print some popular science books for students, which can include: fossil focus, holiday geological guide, rocks in your eyes, holiday geological map, geological chronological map, popular science propaganda and online geological expert question and answer. From geological research, biological research, geographical research, hydrological research and other majors, we provide students, teachers and geoscientists with rich and colorful educational resources in various forms to achieve the purpose of spreading geoscience knowledge and information.
4. Geological education
It is necessary to attach importance to geological education, establish an education system to popularize earth science knowledge from primary schools, middle schools and universities, increase the content of earth science in primary and secondary school teaching, and vigorously develop geological higher education and secondary vocational education; The Bureau of Geological Exploration can cooperate with some geological colleges such as field geology to create corresponding environment and conditions for college students. At the same time, a lot of training and education can be carried out, and geological experts can be hired to teach, covering geological survey, mineral resources, hydrogeology, engineering geology, environmental geology, geological disaster prevention, global positioning system, remote sensing, information technology of geographic information system, geological literature retrieval and scientific and technological novelty retrieval. And ordinary people can also receive training on how to use MapGis, MapIfon, ArcInfo and ArcView software. Geological education and training should be institutionalized, regular, systematic and diversified.
Sixth, infect the public with the power of geological culture.
Thousands of years of China's traditional culture combined with the development of modern geological undertakings has created the character of China's geological culture, which can subtly and profoundly affect the development of human economy and society, people's quality of life and life beliefs. Therefore, in order to improve the social service level of geological survey results, it is necessary to spread geological culture, intensify the transformation of geological achievements and earth science knowledge into society, make full use of cultural means and forms, and let geological achievements benefit all people. With the main task of carrying forward the industry spirit, establishing the industry image and popularizing geoscience knowledge, we will strengthen cultural publicity and education, production of cultural products, literary and artistic creation and popularization of scientific knowledge, and launch a number of cultural products with geological characteristics such as movies, popular science, literature and art to improve the vitality, penetration and influence of geological culture. Just as movies such as Jurassic Park, Tornado and The Day After Tomorrow put scientists' understanding of nature on the screen, the history of geological pioneers such as Zhang, Ding Wenjiang and Weng promoting the development of modern geological undertakings in China can be made into film and television dramas to inspire future generations. The discovery of Quaternary glaciers, the establishment of Yanshan movement, the discovery of Yumen oil, the early exploration of Panzhihua iron mine, the excavation and research of Peking man's skull, etc. Will rewrite the pioneering history of geological science in China into a documentary or participate in an exhibition; Print the beautiful and peculiar scenery of the National Geopark and the photographic photos of Antarctic exploration into picture books; Immediately and quickly attach the principle explanation from the geological point of view to the news reports of various geological phenomena such as earthquakes and tsunamis around the world; Popularize the geological causes, identification methods and other related knowledge of all kinds of gems that are deeply loved by the public, and so on. In this way, people can not only understand the strangeness of nature, the greatness of geological cause and the great responsibility of defending the earth, but also infiltrate the essence of geological culture into daily work habits and thinking habits, popularize geological culture as a national culture, and make the broad masses of people deeply influenced and edified by geological culture while understanding the importance of geological work and mastering the basic knowledge of geosciences, and inspire people to protect nature, environment, resources, the earth and us with the power of science and culture.
In a word, in order to improve the resource guarantee ability and multiple service functions of geological work for sustainable economic and social development, it is necessary to further expand the service field of geological work, promote the combination of scientific research and investigation, enhance the technical content of geological work, shorten the transformation period of geological results, and strive to make geological survey results both profound and vivid; It is not only full of scientific connotation, but also easy to understand, which meets the needs of economic and social development and people's life for geological knowledge and information to the maximum extent and realizes the all-round combination of geological work and economic and social development.