Or have you shared with people around you what delicious food you have eaten recently, which products are particularly easy to use, where is particularly suitable for playing, and so on?
In fact, the above two phenomena often happen around us, which is "word of mouth". In this regard, enterprises can promote the turnover or brand awareness of their products in this way. Because word-of-mouth marketing has three characteristics: low cost, strong pertinence and high consumer trust. This is the advantage of doing word-of-mouth marketing promotion.
So, how to build your reputation, let consumers "voluntarily" become your brand communicators and promote your products for free? Next, let's take a look with the online marketing consultant in Ma Xiao.
1. Focus on customer experience
"Customer first, experience first", a good product experience will make consumers feel better, will stay, and will be recommended to relatives and friends around them because of the unexpected surprises brought by product use.
Friends, share its quality and uniqueness, and create a professional, intelligent and caring social image for yourself by the way to realize social psychological satisfaction.
2. Recommendation of opinion leaders
Opinion leaders are the best link between enterprises and the public. Since the media era, opinion leaders can filter useless information for consumers and provide consumers with more authoritative and professional reference for purchasing decisions. Affected by peer psychology, consumers will be influenced by the evaluation of relevant groups before making a shopping decision. It is not difficult to explain why consumers always like to refer to their opinions before making a purchase decision, especially the domain experts who have experienced the product.
In the initial stage, enterprises can shape users' reputation by themselves. Ma Xiao Zhitu Network Marketing Consultant suggested that enterprises can establish users' reputation through question-and-answer promotion, post bar promotion, forum promotion and soft text promotion. Combine SEO to increase the amount of brand information, so that consumers will see many users' praise when searching for relevant information of products online, thus promoting their purchase. If enterprises don't understand this, Ma Xiaozhitu can consult official website, our network marketing consultant!
3. Create stories and disseminate content
Today's products are not only products, but also social tools. So how to make the communication factors of products more lasting and more powerful? This requires a good story and good content support behind the brand. A good brand can tell everything.
4. Service touches people's hearts
Make word of mouth to the extreme, let consumers praise you, and enhance brand competitiveness through meticulous user care and service on the basis of excellent products. For example, Haidilao has always understood the truth that "word of mouth determines good or bad". They provide customers with free services: snacks, massages, manicures and shoeshine. The core of word of mouth is to exceed expectations. With the good reputation of users, the traffic naturally keeps flowing.
Word-of-mouth marketing is one of many marketing methods in the new media era. The emergence of the Internet has facilitated word-of-mouth communication, making it spread without geographical restrictions and covering a wider range. Ma Xiao Zhitu Network Marketing Consultant suggested that you should combine all kinds of marketing methods, cooperate with each other, and play a synergistic effect to maximize the effect of online word-of-mouth promotion.