Zhufaner is a new retail service provider of home building materials. Founded in June, 20 15, headquartered in Beijing, its business covers the whole country. At the same time, we set up branches in Shanghai and Chengdu, and obtained investment from famous institutions such as Jinshajiang Venture Capital, Qicheng Capital, Huachuang Capital and innovation works. Starting from the one-stop decoration service, Zhu Faner has greatly improved his furniture from the media. There are more than 10 million fans on the whole network, and in 2020, it will cut into the vertical e-commerce of home building materials.
Through the three major businesses of one-stop decoration, new media and e-commerce, Zhufaner has opened up the key links of the pan-home improvement industry from customer acquisition, service, operation to supply chain. On March 1 day, 2022, the home building materials retail experience store operated by Zhu Faner officially opened in Beijing Xinye Plaza.
company profile
Living in Faner Super Home MALL covers an area of 20,000 square meters. It is divided into eight categories, such as soft furniture, floor tiles, bathroom and household appliances, with cooperative brands 150 and SKU 10000+. At the same time, all products are under unified management, commodity control, market control and pricing control. In the past six years, Zhufaner has served 654.38+00000 decorated families, over 200,000 private users and 654.38+000 million fans.
It has solved the question marks of many consumers in the decoration process, and also seen the pain points of many consumers in all aspects of building materials, furniture, electrical appliances procurement and service. Therefore, from the user's actual purchase scene, the life model breaks the brand boundary and puts similar products in the same area for consumers to intuitively compare. All products are clearly marked with the same price online and offline, subverting the opaque pricing system of the industry.
Refer to Baidu Encyclopedia-Lifestyle for the above contents.