Hundreds of millions of people search for information in Baidu every day. After registering keywords related to products in Baidu, the company will be found by customers looking for these products.
Bidding ranking is charged according to the number of potential customer visits brought to enterprises, and enterprises can flexibly control the investment in network promotion and get the maximum return.
Support limited geographical promotion
According to the promotion plan, only when users in designated areas search for enterprise keywords in Baidu search engine can enterprises see the promotion information of enterprises and save every promotion fund for enterprises.
Support the control of maximum daily consumption.
In order to control the promotion cost conveniently, users can choose to limit the maximum daily consumption. When you turn on this function, all your keywords will be temporarily put on hold when your spending in Baidu reaches the limit set by you that day. The keywords on the shelves after 07:00 the next day will take effect automatically.
Automatic bidding function
Baidu bidding ranking can not only set the bidding price manually at any time, but also have the function of automatic bidding. For automatic bidding, you only need to set the highest click price of a keyword, which is the highest click price of this keyword. In other words, the actual click price of your keyword will definitely not exceed this highest price.
Account renewal reminder
When the enterprise account balance is less than a certain amount, the account renewal reminder function can be set in the bidding ranking system to automatically send an email reminder to ensure uninterrupted bidding ranking service.
Keyword grouping management
Enterprises can establish different promotion keyword groups according to their own product classification and manage keywords separately.
Keyword ranking reminder
When the ranking of keywords purchased by enterprises drops, an automatic email reminder can be set in the bidding ranking system to monitor the promotion effect at any time.
Prevent malicious clicks
Baidu bidding ranking system has dozens of parameters to judge whether an interview is true or not. If someone continues to visit the same result and enter the enterprise website, no matter how many times they visit, they will only be counted once to prevent malicious access or automatic access by the program, thus ensuring the scientificity and rationality of access statistics to the greatest extent.
Service tenet
Baidu bidding ranking has the largest service team and the most perfect service concept in the field of online marketing, with the service tenet of "creating value, service first and long-term benefit".
service content
In-depth understanding of the needs of enterprises, tailor-made marketing programs suitable for enterprises, and provide use effect evaluation, continuous improvement, and comprehensively guarantee the effectiveness of online marketing.
counseling
Understand the specific business and business scope of corporate customers.
Understand the websites of corporate customers.
According to the business of enterprise customers, tailor-made marketing programs suitable for enterprises.
Account opening service
Register a "bidding ranking" account for enterprise customers, and fill in the detailed information and contact information of enterprise customers;
Account management service
Help corporate customers adjust the position of each "product keyword" in search results;
statistic report
Visits to all "product keywords";
The number of visits of each "product keyword";
The regional source of the visitor.
Value-added service: message board
You don't have to worry about not receiving online phone calls and faxes after work. Baidu provides message board function for bidding ranking customers for free. After you apply for this service, you will generate an online message system on your website to help your enterprise communicate with potential customers around the clock.
Service guarantee
Management team
Members of Baidu's management team have all worked as senior executives in well-known companies at home and abroad. Robin Li, Chairman and CEO of Baidu, was awarded the "China Economic Person of the Year 2005" and was selected as the "Best Business Leader" in the world by Business Weekly in 2006.
Technical team
Baidu has the world's top search technology team. In July 2006, Baidu was officially approved by the Ministry of Personnel to set up a postdoctoral research center, thus becoming the first company in the Internet industry in China to have a postdoctoral research center. This is the affirmation and recognition of Baidu's technical capabilities and technical team by the state.
Product team
Baidu has the world's top Internet experts and data mining experts. Based on the analysis of the search habits of hundreds of millions of netizens, we can gain insight into the commercial needs of netizens and build a platform for customers to obtain greater commercial value.
Service team
Baidu took the lead in establishing a super-large customer service team in the Internet field in China. At present, Baidu's bidding ranking customer service centers are located in more than 60 major cities across the country, with more than 5,000 bidding ranking marketing consultants trained by Baidu, providing comprehensive and professional online marketing services for customers all over the country.
Keyword management background
Manage keywords and manage the price adjustment and deletion of submitted keywords.
Add keywords Add new search bidding keywords, and select automatic or manual bidding.
Grouping Management manages the submitted keywords in groups, which can be managed daily by groups.
Statistical reports are queried by date or keyword or keyword group to generate reports.
Information query provides keyword bidding query function and related keyword search frequency function.
Pay online, pay and query payment records, and submit invoice reminders online.
Individuals set the functions of personal information modification, personal renewal reminder and ranking reminder.
Application process
Register a bidding ranking account on Baidu.
Pay to open an account and submit keywords.
Optimization suggestion
Choosing more keywords with strong correlation and large quantity can ensure the comprehensive coverage of enterprise products and make enterprises get more benefits. At the same time, keywords can be adjusted according to the promotion situation to achieve the best results.