Candy shops meet customers' needs.

1. Target customers: First of all, we need to identify the target groups of the dessert shop, such as teenagers, young couples, families, etc. Through survey data and market research, we can understand the information of target customers' consumption ability, consumption habits, consumption time and so on.

2. Competition: analyze the types, quantity, positioning, brand influence and other factors of other local dessert shops, as well as their own advantages and disadvantages, so as to find their own differentiation and competitive advantages among the target population.

3. Product features: Describe the product features of the dessert shop, such as taste, appearance, taste, raw materials, price and other factors, and analyze the needs and preferences of target customers for these factors.

4. Geographical location: analyze the local people flow, business circle, traffic conditions and other factors to determine whether the geographical location of the dessert shop conforms to the purchasing habits and convenience of the target customers.

5. Other consumer needs: consider what consumer needs the target customers have besides tasting delicious food, such as atmosphere, service and activities.