J.D.Power is an authoritative market research institution in Britain. The original intention of J.D.Power was to provide customer satisfaction evaluation service for the automobile manufacturing industry, and now it has become the largest and most professional third-party vehicle research institution in the world. Let's take a look at the exam results of BYD and Geely with the information surveyed by this famous institution.
The domestic automobile stability survey report (data information is 20 16, brand new) researched by J.D.Power focuses on the problems that new car buyers have encountered in the first 3-4 years. Four new items are added, namely, overall quality, software quality of driving force and speed control system, and quality of body and interior window (such as abnormal sound, water seepage, noise, etc.). ) and the quality of spare parts (multimedia system, car multimedia, wiper, central air conditioner, etc. ). Score according to the number of new project problems, and then use a small luminous circle to represent five is the best evaluation; The fourth is the best. Three general; Two are for something else.
If we only look at the overall quality, in fact, the main performance of BYD and Geely is not very good, at an average level, lower than everyone's expectations. BYD's key new projects are driving force and software quality of speed regulation system, and other new projects are also general. However, Geely's driving force, speed control system software, body and interior windows are all at the average level, while the quality of spare parts is the best.
The following is a scientific research on China after-sales maintenance service satisfaction index (data information is 20 17, brand-new) investigated by J.D.Power. The new items are divided into overall satisfaction rate, service project operation, service project consultant, agency equipment, service project delivery and service project quality. Scores are also represented by small luminous circles.
As can be seen from the figure, Geely's after-sales maintenance service may be the best among its own brands, while BYD _ can enter the rankings.
Naturally, in addition to J.D.Power's research report, we also need to look at the reports of domestic organizations. According to the ranking obtained by China Consumers Association 20 17, BYD is slightly better than Geely in total investment, but this gap is not large and can be ignored. After the sale, regardless of J.D.Power or China Consumers Association, BYD undoubtedly reported the disaster area, so BYD should pay attention to this issue. Geely's report focuses on issues such as contracts and after-sales maintenance services.
Judging from the transaction volume in the last year, Geely is more favored by customers, while BYD seems to have a bright future under the popular development trend of SUV sales market in China.
Summary: BYD and Geely used to be well-known low-end brands, but in recent years, Geely has long given up this number, and BYD is gradually moving forward in the direction of choosing new energy technologies. There is no doubt that the quality of these two famous brands is stable, but there is still a long way to go to truly compete with joint ventures. In addition, BYD and Geely are more durable. In fact, durability depends on your travel habits. Of course, if you maintain it well and drive it properly, this car will be very durable.
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