What is brand CIS planning?

Our brand CIS planning is to plan with the brand as the core, based on the current situation of the enterprise, introduce CIS image design for the enterprise, optimize the internal management of the enterprise, shape the enterprise culture and display a brand-new image. Through the investigation, analysis and diagnosis of enterprise management, we can find out the problems existing in the enterprise and the obstacles restricting the development of the company together with the enterprise, analyze the causes of the problems and obstacles, put forward practical improvement plans, and guide the implementation and subsequent improvement. Combined with the concrete analysis of specific problems, this paper puts forward practical solutions to solve practical problems for your company. Focusing on the core of enterprise brand planning, the advanced methods and concepts of enterprise identification system design (CIS) and brand strategy system planning (BTS) are combined. It should not only illuminate the sky, but also hit the target, which has strong shock and impact, and become the focus of society and market ... What problems can brand CIS planning solve? International and domestic market competition is increasingly fierce, especially in the 2 1 century. The focus of enterprises' participation in competition has gradually entered the corporate image competition from the competition of commodity quantity, quality and service. Highlight all-round, wide-angle and wide-field high-level competitions that reflect comprehensive strength. CIS covers many factors, such as corporate popularity, product reputation, corporate image power and so on. Enterprises actively introduce CIS strategy and carry out concept innovation through mental recognition system. Show the enterprise style through behavior identification; Through the visual identification system, highlight the corporate image, and then let the enterprise become an eternal image in the public mind, so that the enterprise will always be in an invincible position! Facing the cruelty of market competition, how will the marketing strategy be adjusted and planned? How will brand integration communication evolve and improve? How will the marketing channel be scientifically constructed? How will network marketing integrate with traditional marketing to achieve profitability? …… ? Now you are facing these problems, and we can solve them with you! What does our brand CIS plan to do? As a professional brand and marketing planning agencies, our brand CIS planning mainly involves four aspects: enterprise CIS planning, brand integration and marketing planning, corporate culture construction and strategic planning consultation. 1. Corporate Identity System (CIS) is the embodiment of internal and external management behaviors caused by large-scale operation of enterprises, which consists of mental recognition (MI), behavioral norms (BI) and visual recognition (VI). 1. Mental identity (MI) It is an identification system that establishes the unique business philosophy of an enterprise and the business philosophy of design, scientific research, production, marketing, service and management in the process of production and operation. It is the overall planning and definition of current and future business objectives, business philosophy, marketing methods and marketing forms, and belongs to the ideological category of corporate culture. Main contents: enterprise spirit, enterprise values, enterprise creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility and development planning, etc. 2. Code of Conduct (BI) is a dynamic identification form based on the actual business philosophy and the criteria for creating corporate culture, which is formed by unified planning of enterprise operation modes. Main contents: Based on business philosophy, internally, it is to establish a sound organizational system, management norms, employee education, behavior norms and welfare systems; Externally, it is to explore market research and product development, convey the enterprise concept through social welfare cultural activities, public relations and marketing activities, and thus obtain the form of public recognition of the enterprise. 3. Visual design (VI) In CIS design system, visual identification design (VI) is the most external, direct and infectious part, which includes basic element design and application element design. Basic element design enterprise name enterprise logo enterprise standard word standard color symbol pattern combination application and enterprise slogan enterprise mascot special font application element design office supplies envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, account tickets, memos, information kits, official document forms and other architectural shapes, flags, facades, signboards, public signs, road signs, advertising towers, etc. Signs, corporate image signs, flags, tags, Pop advertisements, shelf signs, etc. Visual images and colors spread by cars, CMB, buses, trucks and tool carts. Clothing manager's clothes, manager's clothes, employee's clothes, etiquette clothes, cultural shirts, ties, work hats, badges, etc. Advertising media: TV advertisements, newspaper advertisements, magazine advertisements, street sign advertisements, poster advertisements, etc. Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass packaging, plastic packaging, metal packaging, ceramic packaging, wrapping paper, etc. Giving gifts to gift companies is also an effective advertising form, mainly including T-shirts, ties, tie clips, lighters, key cards, umbrellas, commemorative stamps, gift bags and so on. Window display, exhibition display, shelf goods display, display goods display, etc. Printing and publishing enterprise profiles, brochures, product (or business) profiles, enterprise profiles, company calendars, etc. Second, fully investigate brand integration and marketing planning, integrate resource advantages, and take advantage of the situation to create momentum; Start with details, pay attention to actual effect, promote marketing by brand, and promote brand by marketing. △ brand research △ print advertising effect planning △ media planning △ overall planning of China Merchants Association △ holiday promotion planning △ seasonal product marketing promotion planning △ sales management project introduction △ brand culture communication △ terminal management construction and maintenance Third, the highest level of competition in corporate culture construction is cultural competition. The essence of corporate culture is the ability of enterprises to adapt to the changing environment and make this ability develop continuously. It is a humanized management mode suitable for high informationization and personalization, and it is the embodiment of humanization of enterprise management theory. △ strategic environment analysis △ enterprise strategic planning △ strategic management consultant △ competitive strategic consultant △ functional strategic consultant △ business strategic consultant