What exactly does car sales do? What abilities do you need to do a good job in car sales?

1. Customer development. In the step of developing potential customers in the sales process, the most important thing is to establish a good relationship with potential customers by understanding their purchasing needs. Sales staff can not invite potential customers until they confirm the relationship is established. 2. Reception. Create a positive first impression for customers. Because customers usually have negative thoughts about the car buying experience in advance, polite professional reception will eliminate the negative emotions of customers and set a pleasant and satisfactory tone for the car buying experience. Customer reception. Consultation. The key point is to build customers' confidence in sales staff and dealers. Trust in salespeople will make customers feel relaxed and speak out their needs freely, which is the most important benefit that salespeople and dealers can get from building customer trust in the consultation process. Trial operation 5. Trial operation. This is the best opportunity for customers to get first-hand information about cars. During the test run, the salesperson should let the customer focus on the car experience and avoid too much conversation. Salespeople should explain customers' needs and purchase motives in order to build customers' trust. 6. Consultation. In order to avoid arousing customers' doubts in the negotiation stage, the salesperson must make customers feel that he has understood all the necessary information and controlled this important step. If the salesperson has understood the customer's requirements for price and other conditions, and then put forward sales suggestions, then the customer will feel that he is dealing with an honest and trustworthy salesperson and will fully consider his financial needs and concerns. [2] 7. Deal. It is important to let customers take the initiative, give them enough time to make decisions, and at the same time strengthen their confidence. Salespeople should be sensitive to customers' buying signal. A satisfactory agreement between both parties will pave the way for delivery. 8. delivery. The delivery step is an exciting moment for the customer. If the customer has a pleasant delivery experience, it will lay a positive foundation for a long-term relationship. In this step, our goal is to deliver a clean and defect-free car according to the agreed date and time, which will satisfy the customer and enhance his trust in the dealer. It is important to pay attention to the limited time for customers to deliver cars, and should take time to answer any questions. 9. tracking. The most important thing is to realize that for a customer who bought a new car, the first maintenance service is his first chance to experience the dealer service process. The focus of the tracking step is to continue to promote the relationship between the customer and the first maintenance service to ensure that the customer will return to the dealer for the first maintenance. Tracking the customer after the new car is sold is a bridge between the customer and the service department, so this tracking action is very important, which is the responsibility of the service department. The correct attitude of sales skills: self-confidence (believing that sales can bring benefits to others); Enthusiasm in sales; An optimistic attitude; Open-minded; Positive; Care about your customers; Work hard; Acceptable (popular); Sincerity; Product and market knowledge: product knowledge to meet customer needs; Product knowledge and application to solve customer problems; Market conditions; Competitive products; Knowledge of sales area; Good sales skills and basic sales skills; Improve sales skills; Self-driven, customers will be dealt with quickly; Maintain a friendly attitude towards difficult customers; Never let go of any opportunity; Maintain and expand interpersonal relationships; Spontaneous; Continuous learning; perform duties