(2) Serve the audience. Like exhibitors, the audience is another most important customer and service object of the exhibition. There are two kinds of visitors to the exhibition service, one is a professional audience, and the other is an ordinary audience. Services provided for professional visitors include notifying exhibition exhibits, providing industry development information, product supply information, attracting suitable exhibitors to participate in exhibitions, on-site exhibition services, business travel services, etc. Among them, attracting a certain number and quality of suitable exhibitors is the best service for professional visitors.
(3) Other services. In addition to exhibitors and visitors, there are other related customers, such as news media, industry associations and enterprises, industry authorities, international organizations and foreign institutions in China. The services provided to these customers are all-inclusive, the most important of which is information service.