Amai said-How to operate WeChat group well

As an important tool for enterprises to connect customers, employees and channels, enterprise WeChat and WeChat group have always been the most commonly used tools for practitioners in various industries. The management function of WeChat on WeChat group has also been a hot topic in the industry. But at present, many groups have no management function. So how to do a good job in WeChat group operation? First of all, we should know that not all WeChat friends are your users, and this is exactly what we need. If the relationship between enterprises and users is compared, then WeChat is like a link and bridge. This relationship is like knowing you for a long time but never contacting you. At this time, if you have a WeChat group, you can know the identity and contact information of the other party even if you don't talk. If you want to increase the stickiness with users, you need to pay attention to the following points: 1, group announcement: enterprises should guide group members to discuss important issues in the group; 2. Group management: publishing group rules; I. Group Announcements In addition to publishing enterprise products, group chat can also publish some group rules, clusters and other announcements. If this information can be reflected in the group announcement, it can greatly improve the activity of the group and the sense of belonging of the group members. For example, "this group prohibits any form of marketing, advertising, sending links, QR codes and other behaviors." For those who have just joined the group, they are generally afraid to add friends rashly because they are unfamiliar, so we should tell you through the group announcement first that we can't add friends yet. If a member wants to add friends, he can apply directly in the group. For users who have added friends, you need to set a threshold for joining the group, such as "no more than 3 people". If you can inform everyone of this rule in advance, you may be able to let some unfamiliar people join the group smoothly. Before sending some large and important mass messages, you can send a notice to remind users. Second, group management The most important thing in group management is to group members into administrators and ordinary members. The number of people in each group is generally 4-6. Can be grouped by department or position. Generally, there may be several groups in a department and a post, and there should be some distinction between groups. Group administrators can set different permissions, such as viewing chat records and managing group chats. In the process of operation, the group owner is the manager of the whole group; Ordinary members can view chat records and browse the chat records of members; Administrators can guide group friends to abide by group rules through group announcements. Common rules are: do not brush the screen, do not send information unrelated to business, and so on. It is generally necessary to clarify relevant matters in the group announcement. In addition, it should be noted that sensitive information must not appear. Once administrators find sensitive information, they will be kicked out or directly disband the WeChat group. Third, group rules and regulations are also a good means of operation, which can make users have a sense of belonging and identity with the group. Usually in the group, the group owner needs to publish group rules, including: 1, prohibiting pornography, violence and vulgar content; 2. Do not publish rumors and false information; 3. Do not make comments that attack others; 4. No rumors, no rumors. Because group owners often have many members in a group, this article is also more important. However, some groups (such as some insurance sellers) do not need group rules, while others do. In fact, for many companies, WeChat group will also become one of the effective tools for marketing drainage and promotion. However, without systematic management and operation, it is difficult to turn the limited users in WeChat into their own users. Therefore, if you want to do a good job in community operation through WeChat group marketing, please use corporate WeChat plus multiple groups for marketing. Fourth, community drainage Community drainage is a drainage method that many businesses will choose. However, due to the restrictions of group rules, we often see many group members brushing their screens in the group, and even some people send some advertisements in the group. This practice is not desirable, which will not only reduce the goodwill of group members to the brand, but also make other group members feel disgusted. So in this case, what we need to do is to form a benign competitive relationship among the group members, so as to ensure the long-term operation of the community, then some tips are needed at this time. 1, members of the community do not advertise: the purpose of drainage is achieved by sending some small videos or copywriting related to products in the group; 2. Actively guide group members to speak: attract group members to speak by giving red envelopes and other forms; 3. Set group members as administrators: add them as friends through their identity information; 4. Guide group members to actively scan the code and add you as friends: this will greatly increase the chances of customers adding you as friends; 5. Establish an exclusive administrator group: establish an exclusive administrator group and publish some welfare information related to your own enterprise in this group. After doing a good job in WeChat group operation, follow-up work needs to be done, such as improving user viscosity and activity. The most direct and effective way is to give gifts to users and so on. V. Community fission WeChat group fission means that enterprises attract a large number of fans to join by establishing one or more WeChat groups, use word-of-mouth communication, and quickly split community users through interaction and communication within the community to maximize traffic value. Many enterprises have their own customer base, but in order to better manage and operate group users, they need to use some tools. For example, Micro Disk (WPS) is a mobile management tool based on WeChat ecosystem. WeChat group can be easily managed and operated in WPS WeChat terminal, and administrators and members can be added to set different permissions. At the same time, there are also functions such as red envelope rain, red envelope template, voice group chat and so on. For example, the enterprise version of WPS will automatically set the group owner or administrator as the enterprise WeChat administrator or user administrator, and can also set the functions such as whether group members send discounts through WeChat group and whether users need to enter their mobile phone number to join the group. At the same time, the micro disk (WPS) also supports adding fans as friends and managing them through the community. The intransitive verb community is maintained in the community. If users ask some questions or have needs and need the help of enterprises, they should try their best to meet these needs. Because when the enterprise has a certain understanding of the needs of users, it can better solve the problem. The community can use red envelopes or lottery to improve group activities and interactions. Generally, the red envelope lottery should be explained in advance in the group announcement, and notified by text, picture or voice within the group. However, WeChat group is more suitable for better service to customers. Provide targeted and valuable services after communicating with customers and understanding their needs. Especially for some customized products and services, it is more appropriate to use WeChat group to complete the delivery process. For enterprises, WeChat group can better meet individual needs; The same is true for customers. Through the WeChat chat window, direct communication channels can be established with customers in the group. VII. Community data analysis Community data analysis can be used to judge whether the community is active, the behaviors and attitudes of group members, etc. Operators can use WeChat community operation tools, such as enterprise micro-assistant, micro-assistant, Tianyi cloud disk, Tencent Cloud and other tools to conduct data analysis and obtain data reports and information.