First of all, I think the first job should be done by a large enterprise with innovative ability. Everyone starts to grow up because of work. Generally speaking, it is difficult for us to work for ourselves at first. We need to work for others first, that is, for other companies. I think there are many things to pay attention to when looking for a job after graduating from college. Many students often start a business as soon as they graduate, or join a small startup company. Although this matter is very creative, it is actually unfavorable to a person's long-term development. Because you work in a startup company, it is difficult for you to really learn all the skills and techniques needed to do a job at the beginning of your work. At the same time, if you start a business blindly, it is easy to fall into the strange circle of unsuccessful repeated entrepreneurship.
I am not against starting a business or joining a startup company, but before that, if you can experience yourself in a big organization or company, it will be easier to succeed before starting a business. I think if you want to enhance your personal value through the enterprise resource platform, the most important thing is to find a company that can provide you with a platform and provide you with continuous development resources. I usually define them as large enterprises with innovation ability, such as Huawei, Alibaba and Tencent. , all meet this standard.
Why choose a large enterprise with innovative ability? It is very important to have strong operation, management, innovation and resource integration capabilities. In other words, when you work in such a large enterprise, you can easily get access to high-tech information and other information that you can't get in touch with in ordinary small enterprises. For example, senior R, do you do e-commerce?
His words are: Yes, I have a store in Taobao, and I have a store in Alibaba.
In fact, Taobao and Ali are just an online sales channel. Besides, there are many channels, such as JD.COM, Vipshop, Amazon, Dangdang ... You can even make your own independent website.
2, network promotion is to do Baidu bidding.
Many bosses think that promotion is Baidu bidding. In fact, there are many ways to promote online, such as distribution, group buying, forums, communities, Weibo, WeChat and so on.
3, network marketing is to build a website, and then do Baidu bidding.
In fact, there is no website, and enterprises can do online marketing without Baidu bidding. You can open stores in Alibaba and Taobao for online marketing channel distribution, and you can also sell them in JD.COM, Amazon and group buying websites. You don't need to have your own website, and some don't even need you to pay advertising fees. .......
Ask one person to do network promotion, and you can do network marketing well.
In fact, hiring network promoters is only the beginning of promotion. If you want to promote it, you need to prepare copywriting, materials, words, pictures and even video content, all of which require the assistance and cooperation of people. Even preparing these requires input costs (such as taking videos and taking photos of goods). Besides, you need a certain fee to promote it, not that you invite individuals to post and write blogs to promote it. People are the beginning, materials and contents are preparatory work, and money is also necessary. .......
5. Just find an Internet company to make a website and arrange individuals to do e-commerce.
Many bosses are looking for Internet companies to build websites (website-building companies basically use templates), but the website function is not enough. The person who arranges them is someone he knows very well, a trusted relative or an old employee, but this person knows nothing about e-commerce and online marketing ..... After doing it for a year, there is no improvement. Then these bosses say that e-commerce is not easy to do and it is difficult to do it. As a result, I spent money on a website and arranged people.
.......
In fact, there are still many misunderstandings like the above. What I mentioned above are just some basic and common misunderstandings. More misunderstandings, interested friends can trust me privately and discuss together.
Fifth, how to improve the effect of network marketing.
1. How to enhance the popularity and influence of enterprises and brands on the Internet?
In this regard, I suggest using a combination of soft advertising and hard advertising to promote.
The most commonly used way is: community+soft text +SEM marketing.
Specific practices: you can set up relevant encyclopedias and questions and answers for your own enterprises, publish some soft articles related to enterprises in forums, publish some video introductions of enterprises and products on video websites, and go to some e-commerce platforms (Alibaba, HC, etc. Open corporate yellow pages and release products, and put keyword advertisements directly on Baidu /Google ... as long as your information often appears in places where some potential customers appear.
2. How to increase the number of potential customers and consultation?
The most direct way to increase the number of potential customers is to buy effective traffic with money.
The most effective way to increase the amount of consultation is to design a bait that excites potential customers, so that potential customers can consult you directly and actively.
For example, you sell brand liquor in Shenzhen. You can directly put keywords in Baidu and Google, such as Shenzhen Wuliangye, Shenzhen Wuliangye Cash on Delivery, Shenzhen Wuliangye Group Purchase, and Shenzhen Maotai Home Delivery. Let these people who have direct demand for your products find you directly. Remember, search engines are an important entry point for target customers. When the other party enters your website, you need to design an effective bait. Or take selling liquor as an example, you can design a report (e-book) entitled "Knowledge of Buying Liquor and Giving Gifts-What You Must Read for Buying Liquor and Giving Gifts", and then put it in a prominent position on your website to remind customers to contact customer service and get it directly for free. In this way, you can easily get the customer's information, and at the same time, you can understand the customer's real purchase motives and real needs, laying the foundation for the next transaction.
Of course, you can also go to more target customers to buy more effective traffic. You can also design more effective decoys, effective traffic and effective decoys, which is the only way to improve effective customer data and consultation.
3. How to improve the turnover rate and turnover amount?
To improve the transaction rate and transaction amount, we can start from the following aspects:
1) Solve the trust problem first, in other words, let customers buy with confidence. If you can't make your customers trust you, your transaction will be almost impossible. Remember, the higher the trust, the higher the transaction rate and the higher the transaction amount.
Or take selling wine as an example. If you want to reassure customers, you must prove that your wine is trustworthy and you can buy it with confidence. This evidence can be the agreement and authorization between you and the manufacturer. It can also be a customer witness of your old customers. You can present these through words, pictures and videos to increase your credibility in front of potential customers. I once saw a website selling stomach medicines, and the annual sales volume of single products was hundreds of millions. The reason why this website has a high transaction rate is that there are hundreds of successful cases of rehabilitation patients on its website, and these cases include the names, addresses and telephone numbers of customers. This information gives people a strong sense of trust and great strength. If you can also put a lot of customer witnesses on your website, your transaction rate will be very good, just as the highest transaction rate on Taobao is those shops with high sales volume and high praise.
2) Solve the shopping risks and convenience of potential customers.
For example, we can provide unconditional return, door-to-door delivery, cash on delivery and other services to dispel the concerns of potential customers when buying.
3) By designing sales packages (packages) and product mix marketing, sales can be increased.
If you buy product A+XX, you can buy product B at the original price of XX, and so on.
4) Make a deal by designing super gifts.
You can set up some products/services that are more valuable to potential customers as gifts, and use limited time, limited quantity and limited quantity to create rarity and urgency.
For example, if you buy xxx products during 8:00- 12:00, you can get gifts worth XXX yuan.
New customers can get xxx worth xxx yuan when they shop in 300 yuan for the first time.
How to use the free B2B platform to publish enterprise information?
First, the use of free B2B platform to publish enterprise information:
1. Registration: The relevant materials to be prepared for registration generally include: company introduction (establishment time, annual output, annual sales, export volume, number of employees, person in charge of the enterprise, etc. ), product overview, detailed description of a single main product, company address, telephone number, fax number, email address and website address.
2. Product release: product description, technical data, certification information, price, pictures, etc. Need to be prepared. According to the authority of different websites, the number of products that can be released for free is different, and the focus needs to be selected according to the specific situation of the website. Note: As long as the website has the function of uploading pictures, try to use it. This will allow potential customers to add points to your company.
Second, the mode of B2B platform
type of service
1. VerticalB2B (English expression: DirectindustryB2B, Vertical B2B) for manufacturing or commerce.
Vertical B2B can be divided into two directions, namely, upstream and downstream. Manufacturers or commercial retailers can form a supply relationship with upstream suppliers. For example, Dell Computer Company cooperates with upstream chip and motherboard manufacturers in this way. Manufacturers can form sales relationships with downstream distributors, such as transactions between Cisco and its distributors.
2. B2B oriented to the intermediate trading market.
This trading model is horizontal B2B, which concentrates similar trading processes in various industries in one place, providing a trading opportunity for buyers and suppliers of enterprises, such as Alibaba, Multi-business Trade, Hebei Business Network, China Manufacturing Network and global sources Network.
Transaction type
1. Seller-controlled market strategy
Refers to the market strategy established by a single seller in order to seek many buyers, aiming at establishing or maintaining its market power in the transaction.
4. Buyer-controlled market strategy
It is a marketing strategy established by one or more buyers to transfer market power and value to the buyers. In addition to the electronic market directly established by the buyer, the buyer-controlled market strategy also includes two kinds of buyer-controlled market strategies: buyer agent and buyer cooperation.
3. Intermediary control market strategy
Intermediary control market strategy is a market strategy established by a third party other than buyers and sellers in order to match the demand and price of buyers and sellers.