The speaker is Luo Jisi, the founder of Luo Zhenyu.
1. Luo Pang's idea of gradual salary runs through the whole human-centered business logic. Progressive salary is divided into two parts: new division of labor and new system. Judging from the overall development of human society, with the evolution of science and technology and society and the competition in the market, the ability and resources of individuals and organizations will gradually weaken. In order to make up for this overall downward trend, a new division of labor will emerge, and a new cooperation system will produce a new system, so that the whole society can continue to develop.
2 .？ For example, with the development of Internet platform, the role of traditional taxi companies (the allocation of taxi demand) will be weakened, and the professionalism of taxi drivers will be gradually replaced by more people (if there is a car, mobile navigation can carry people), so companies like Uber and Didi will rise. This is the progress of science and technology (the development of Internet speed and the decline of mobile phone price) resulting in a new division of labor (the lowering of passenger threshold, the automation of distribution and the scoring system) and a new system (Uber and Didi are the new system centers), which is a gradual compensation and the basic law of the evolution of things.
3 .？ From the perspective of the whole business, the new division of labor in the future is reflected in the changes in the media that facilitate transactions. In the early days, power and capital facilitated transactions, and now even capital has become the resource itself. Investment companies may not be able to do things with money, so they have to invest everywhere.
4 .？ In the early days, capital promoted transactions. In the era of golden industrialization, rich people can invest a lot in equipment, and employees perform work repeatedly in front of the assembly line. The most famous is Ford. In the end, even the workers themselves couldn't stand this phenomenon, so the company had to raise everyone's wages, so that workers could buy cars on the one hand and keep them on the other. Capital is the entrance of transaction and the dusk of freedom, which is weakening. Does it sound a bit like TSMC? ......
5 .？ The rise of individuals is also due to the development of the Internet. Man is an imaginary body. As long as you can tell a good story and a good ideal, with the spread of the Internet, you can quickly gather a lot of resources to get close to you. For example, online celebrities and Luo Yonghao made hammer phones, and no other company dared to turn them on at the same time on the day of the conference, because they knew that the traffic would be sucked away. This is why individuals will become the next entry point of transactions, replacing rights and capital.
6. The trend of people-oriented trading entrance is a new division of labor, which also tells us that business is being personalized. Ma Dong once said, "If you are not an online celebrity today, you are embarrassed to say that you are a CEO. In foreign countries, CEO of almost all famous companies are regarded as heroes, such as elon musk, Steve Jobs and Jeff Bezos.
7. Business personification brings trust, because direct trust in people leads to transactions.
8 .？ In addition to people, knowledge has also become another trading entrance. Man is the carrier of knowledge, and knowledge itself is used to generate demand. You don't know what diving is? What is fishing? You won't consume related products. This is what Luo Pang has been saying. Behind the consumption upgrade is actually the cognitive upgrade.
9 .？ Since knowledge is a new entry point, there is knowledge service. Knowledge service itself is not preaching and teaching, but standing at the door and admiring. In the early stage, we do marketing and traffic conversion, and then directly do the content itself, aiming at the user's scene (audio), and then create three-dimensional and absorptive knowledge.
10 .？ Knowledge service was put forward by Luo Pang and a new division of labor discovered by Luo Ji in recent years. To export good content for everyone, entrepreneurship is to create a new division of labor.
1 1 .？ * * * Enjoying the economy is not a surplus. If it is taken out and used effectively, it will directly bring two results. Either someone directly does this professionally (such as Didi driver) or gives up. So the essence of * * * enjoyment is also creating a new division of labor.
12. The new division of labor with people as the starting point has brought about systematic changes in business. Within the organization, things are the main line, and teams are formed according to things. Individuals only work hard for themselves, not for the collective. This is the concept of "alliance". Outside the organization, it has become the cooperation with the organization as the node, and the rise of the company group. Luo Ji's thinking is the marketing department, and chaos is the business class, which is independent and cooperative with each other.
13 .？ A vertical market with network celebrities as nodes is not a social economy. Community should not be run, but the result of good products and services empowering users. The best community should be apple powder. When apple powder is waiting in line outside to grab the iphone, Apple never comes out for tea. Community is the result. I want to be a community and polish your products.
14 .？ Internet celebrities bring potential energy and can collect traffic at low cost, but they also need credit to facilitate transactions. How to balance potential energy and credit is a very important link.
From weakening the framework of compensation to the transformation of trading mode, Luo Pang gave a new dimension of "people". This was a speech more than two years ago, and it is still under this trend.
When trading with people as the entrance, in fact, the role of people is to better perceive the needs of customers and serve customers better as individuals. Compared with the past, the unified services and personalized needs of large institutions and the needs of small communities and subcultures can also be alleviated and met.
But whether this development mode can break through the group and reach more connections may be something that needs to be tried in the future.
Back to the small trend mentioned by He Fan in Variables this year, rebuilding communities may have evolved under the trend brought by people-oriented trading portals. The artificially traded market is definitely a fragmented market. Every small field has an online celebrity, and every online celebrity can bring vertical market diversion, but the markets are not connected with each other.
He Fan's talk about rebuilding the community also means that a group of people get together for their second life and their own values, because they meet a connector (called cohesion core in the book) and thrive. This is from a social point of view, from a commercial point of view, someone started it (such as Cao Yin in Anaya), and then the project was completed.
The new division of labor brings the satisfaction of market segments.
Luo Pang said that people-oriented companies don't need financing because they make money from the beginning. This trend is expected to continue as the economic cycle slows down.
In my opinion, the new division of labor has gradually matured, and network celebrities have become one node after another, but what kind of system and business environment will it build? Will knowledge service really generate new demands? If so, there should be corresponding upstream and downstream (i.e. system).
From the development point of view, there are some creators selling knowledge content in the upstream and users learning in the downstream, but this seems to be a traditional education system with a different scene. Perhaps Internet education is a new system that comes out of knowledge service and creates a new market for adult education.
Will this market gradually move from general education to professional education, from academic to practical, and from discipline to fragmented knowledge system? It is worth our expectation.
1. Progressive compensation has two cores: new division of labor (differentiation) and new system (peace).
2. People are imaginary bodies, and all resources are connected through one person's persuasion. A story, a cohesive collaboration system.
3. online celebrity will soon be a fact. From an organizational point of view, the company can't be based on online celebrities, but it is an opportunity for individuals. PAPI sauce and Luo Yonghao have gathered a lot of resources, and he has many possibilities in the future.
4 .？ Without discussing motives, making money is still ideal, because you can't say clearly, what you think today may be different from what you think tomorrow. Tell a good story and get things done.
5 .？ The upgrading of human beings means different ways of resource aggregation (people with power and money).
6 .？ After empowerment, everyone is king and everyone is the center.
7 .？ The world has not been subverted, and it is in the same strain.
8 .？ At the point of telling stories, there is only one imagination space.
9. Content E-commerce = People E-commerce (Personalized)
10.？ People-oriented companies don't need financing, they make money from scratch.
1 1 .？ Man is the carrier of knowledge, and knowledge in turn will make man.
12 .？ Direct trust between people is not as good as being a platform as being a personality.
13 .？ * * * enjoyment is not equal to surplus, and the result of * * * enjoyment is either professional or impossible, so * * * enjoyment brings new division of labor and promotes social division of labor.
14 .？ The future will definitely be a finer division of labor, and all division of labor (including middlemen) is valuable.
15 .？ Information is free and personality information is charged.
16. Entrepreneurship is to create a new division of labor.
17. The knowledge server is not a missionary, but a person standing at the door and enjoying it.
18 .？ School is the best alliance. We agreed to break up. There was no kidnapping.
19 .？ Community is the result of good products, which come from products and services and do not need special management. It is impossible to build a community before buying things for everyone.
20. It is difficult to balance potential energy and credit. Only potential energy can absorb value at low cost, and credit (60 seconds) can form a transaction.
2 1. Let people see your stupidity and stupidity
22. Knowledge service = time solution (screening)
23 .？ The battlefield of future business is the total time share.
24. What does love feel like? There seems to be a sudden nail, and there seems to be a sudden weakness.
25 .？ Don't talk about the industry, there is no stock at the age of 20~30, and stocks are abandoned at the age of 40.
26 .？ The more divided the society is, you can only become an elite, and there is no way out.
Please re-evaluate the business value from the perspective of "people" proposed by Luo Zhenyu, or choose a familiar case to analyze whether its existing resources can be rebuilt, re-condensed and re-integrated, so as to promote the new division of labor and realize new business value.
Teacher Luo Zhenyu put forward the personalization of business. It is no longer power and funds that contribute to the transaction, but the potential energy brought by a specific person, and the trust established by it directly constitutes the transaction.
People are the entrance to the transaction, the carrier of knowledge and the demand of knowledge production, so the new transaction differentiation brings new division of labor and shuffles the cards for the business.
I want to look at education as an industry and the influence of people on the reconstruction and integration of its resources.
Traditional education is mainly a top-down way. The government subsidizes schools, which employ professors to teach. Of course, there are also some private schools or cram schools in the market, mainly for further studies and intensive training.
There has always been a phenomenon of the aura of famous teachers in cram schools. Professors in general universities also have good teachers and mixed teachers in their students' experiences. This means that people are born with the node characteristics of the education industry, and good teachers are easy to gather many students, whether in the business environment or the traditional education system.
However, this market mainly circulates in the education system, with occasional lecturers and internal training in the industry, and has not extended to the general public.
With Luo Pang's charming personality, he has a good potential, trying to transform the original knowledge of higher education into more easily absorbed courses, such as the economics course of Peking University in Xue Zhaofeng.
This is a person as a trading entrance, regrouping resources and finally expanding a wider audience.
In the past, only students from the Department of Economics of Peking University could acquire knowledge. Suddenly, more than 300,000 people are also studying. I think Luo Pang, as a node, helps more knowledge creators reach a larger number of users. The major obtained is how to make such original content easier to be absorbed and more easily associated with life.
With such a beginning, a large number of head contents in different fields began to converge, such as Wu Zhihong in psychology and Ning Xiangdong in Tsinghua. The education industry is moving from professional knowledge to civilians, which happens in the scene of acquisition. Why people are more willing to spend money on classes at school is actually based on personal trust in Luo Pang.
The new division of labor brought by Luo Panghe, when everyone is used to learning and communicating in the network and WeChat group, has also spawned a large number of online education and institutions, such as learning English, writing, career planning, psychological counseling, and various adult education markets. Suddenly, the boundaries between disciplines are slowly disappearing.
People gather resources, bring new division of labor with products, and then expand the overall market. These are the development brought by people as the entrance of transactions, and also the opportunity for business to give people trust again.
Combined with your own industry, analyze whether you are competitive in future business model, product positioning and social division of labor.
In the future, I want to take storytellers as the entrepreneurial direction, based on Fan Deng's reading club and Youtuber's storytelling talk show.
As far as the business model is concerned, Fandeng Reading Club directly sells its own storytelling audio, and after becoming famous, it turns to offline bookstores for vertical service. Youtuber mainly sells traffic and advertises.
From the perspective of Luopang people, the flow is the first and the product is the second orientation. However, as far as the product attributes are concerned, I think Fan Deng is consistent in selling its own content, and it has the opportunity to develop into an attractive brand with personality.
Since there is no KOL in Taiwan Province Province, there is still a chance to develop storytelling brand in Taiwan Province Province. It's just that people in Taiwan Province Province watch more chat programs and are not used to the form of one-person talk show, so the content of video and audio needs to be planned separately, but the business model is feasible.
Product positioning, Fan Deng's reading club mainly focuses on reading guidance, sorting out important content, selling reading guidance and selling books themselves. In other words, storytelling is not real teaching, but a general arrangement and personal interpretation.
The product positioning of storytelling is the same, "making the content of the book more stereoscopic and attractive", selling reading guidance at the beginning and cooperating with the publishing house at the later stage. Make a more three-dimensional reading guide for consumers interested in related topics and fields.
From the perspective of social division of labor, reading guidance and recommendation already exist in the book market. Booksellers need to find celebrities to recommend them, and the author himself will have his own preface guidance. Sometimes this part is only a dozen pages. Perhaps what the book supplements is the efficiency and division of labor of this piece.