1) e-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services conducted on the Internet, Intranet and VAN (Value-added Network), which are electronic, networked and informationized in all aspects of traditional business activities.
2) E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, so as to realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc.
2. The contents of e-commerce include:
1) E-commerce consists of four elements: shopping malls, consumers, products and logistics.
① buying and selling: major online platforms provide consumers with high-quality and low-priced goods, attract consumers to buy, and encourage more businesses to settle in.
② Cooperation: It is one of the hard conditions for e-commerce operation to establish a cooperative relationship with logistics companies to provide the ultimate guarantee for consumers' purchase behavior.
③ Service: Logistics, one of the three elements of e-commerce, mainly provides consumers with purchasing services, thus realizing another transaction.
2) The related objects of e-commerce are trading platforms, platform operators, in-station operators and payment systems.
① Trading platform: the third-party e-commerce platform (hereinafter referred to as the third-party trading platform) refers to the sum of information network systems that provide transaction matching and related services for two or more parties in e-commerce activities;
(2) Platform operators: operators of third-party trading platforms (hereinafter referred to as platform operators) refer to natural persons, legal persons and other organizations that have registered with the administrative department for industry and commerce and obtained business licenses, engaged in the operation of third-party trading platforms and provided services for both parties to the transaction;
③ In-station operators: In-station operators of third-party trading platforms (hereinafter referred to as in-station operators) refer to natural persons, legal persons and other organizations engaged in trading and related service activities on e-commerce trading platforms.
(4) Payment System is a kind of financial arrangement, which is composed of intermediaries and professional technical means that provide payment and clearing services, and realizes payment instruction transmission and fund settlement, sometimes called clearing system.
3. The advantages of e-commerce under Internet conditions are as follows (supplement):
1) In the Internet era, the industries with asymmetric information in the past had a great influence, as did some industries with opaque prices.
2) Instant messaging can be realized. You can display your products on the whole network and promote your products.
3) In the past, there were geographical restrictions on advertising, but now everyone can see the information you posted online. The coverage is much greater than that of the traditional paper media era. For example, if you want to promote your product first, you can make a website and let everyone on the internet see it. In the past, you may have distributed leaflets, whose coverage and influence are far lower than that of the Internet.
4) low cost, quick effect, cross-regional operation for the people of the whole country, large market, and national market, but you should be familiar with the basic methods of e-commerce, familiar with the platform, and stick to it.
5) The Internet is called "the seventh continent", and all countries can build a global industrial innovation and commercial marketing network on this "information continent". China's current "internet plus" strategy has its profound background and strategic significance. On this basis, the development of e-commerce, the integration of global commodity information in internet plus, the convenience of logistics information and the convenience and standardization of computer operation process are the opportunities and support points for the development of e-commerce platform. As long as we can seize this opportunity, the development of e-commerce will reach a new height of globalization. Including JD.COM and Ali, all plan to develop global e-commerce.