Extreme Rabbit Express and Best Express were punished by Yiwu Postal Administration of Zhejiang Province for dumping at low prices. The so-called low-price dumping is to obtain market resources and customers at unreasonable prices far below the market. To put it bluntly, it is a price war to attract customers with lower prices. Just like when you go to Keke vegetable market to buy food, you will definitely buy cheap vegetables when you see two kinds of vegetables with similar prices in two stalls. Is it because of the advantage of low price, Baishi Express and Extreme Rabbit Express? The latecomers come to the top? , quickly open the market and get a large number of customers.
According to the regulations of Yiwu Postal Administration, the quotation of courier companies to merchants shall not be lower than 1.4 yuan per order, while the quotation of Zhongtong, Tong Yuan and Dayun is 1.5 yuan or 1.6 yuan per order. Express and Best Express are quoted at 1 yuan per order, and even at the lowest price, they are quoted at 0.8 yuan per order. Such a low price makes businesses extremely tempted, because some e-commerce companies send hundreds of couriers every day, and the courier cost that 1/3 can reduce is indeed a lot of money. But this kind of low-price dumping is obviously unfair market competition and will be punished by relevant departments. After the two courier companies were punished, the price was also adjusted to 1.5 yuan, which was the same as that of other companies, but the service quality and user experience were completely inferior to those of other companies.
Therefore, Extreme Rabbit Express and Best Express should improve their service quality as soon as possible, and at the same time quickly pull back customers through advertisements and preferential activities to restore the image of express companies in the eyes of ordinary people. Only in this way can we save the enterprise and occupy a place in the express delivery market, otherwise the situation of losing a large number of customers will continue, and finally it will be overwhelmed until bankruptcy.