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& gt The legendary Yujiacun pepper market is not the contiguous buildings, dense stalls and crowded people we imagined. All you can see are two vacant lots, not even a wall. Don't look at these two small open spaces. During the peak trading hours, large trucks loaded with peppers from all over the country are crowded, and even the road leading to the market at the east end of the village is often blocked.
& gt The annual pepper trade is divided into two stages->11> Open-air transactions in the second year1late October > may> mid-June. At this stage, the newly harvested peppers are transported here from all directions and traded in the open air in the market; & gt5> End of the month to >11> Trading cold storage in mid-June. At this stage, because of the high outdoor temperature, only pickled peppers can be put into the cold storage. Familiar buyers will go directly to the supplier's cold storage to choose goods. Suppliers sometimes take out a few small bags of peppers from the cold storage in the morning and send them to the market, and basically close the transaction before breakfast. When the reporter interviewed, it was the cold storage trading stage, and there was no one in the market, but the trading of peppers and pepper products was going on every day. In addition to market transactions, there are also online transactions.
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& gt At present, the office hours of enterprises engaged in pepper processing and production in Jiaodong >:127 >; Home, employees > 20000 & gt Many people. On the one hand, these enterprises are engaged in the processing of semi-finished peppers, such as screening, removing seeds, making pieces, vacuumizing, keeping fresh, crushing and crushing. To meet the diverse needs of customers; On the other hand, efforts have been made in the production of Chili food, mainly including kimchi, Chili sauce, frozen Chili, Chili products, condiments and so on. A number of pepper deep processing industrial enterprises become bigger, stronger and better.
& gt Yu Qingbo, general manager of Qingdao Fengran Agricultural and Sideline Products Co., Ltd., fights with peppers > 8> After years of trading, his company now trades more peppers than1000 > Ten thousand tons, is the village > "> pepper family >"> one, there are > 3> one, the cold storage covers an area >; 20 >； 10,000 mu factory building, with an annual income of over one million yuan. & gt"> There are still many people like me in our village, at least ten million households > 20>a. >& gt Yu Qingbo said. During the interview, some villagers in Yu Jia Village told reporters that in Yu Jia Village, a deposit of >: 300,000 yuan is the beginning, and on average > 4 > every household has a car, and agricultural vehicles and trucks used to transport peppers are almost necessary for every household.
& gt Jiao Yanlong, secretary of the Party branch of Yujiacun, said that Yujiacun has >:1600 > About 50 people, half of the villagers rely on the pepper industry. & gt"> Now, in addition to running factories, villagers are also engaged in pepper purchase and brokerage, and some are engaged in terminal sales. Villagers with annual incomes of hundreds of thousands and hundreds of thousands can be found everywhere, and even the income of 70-and 80-year-olds who only pick pepper stalks a day can reach > 50> pluralism. >> jiao yanlong said that many children in Yu Jia village go to school in JIAOZHOU, and at least half of them live in buildings, which is rare in several nearby villages.
& gt Yu Jia Village has also promoted the development of pepper industry in the surrounding villages, and many people in many nearby villages have become rich from peppers. In nearby towns such as Madian and Wang Zhu, there are also four or five hundred pepper brokers engaged in pepper trade and established pepper processing enterprises.
& gt Pepper industry has also attracted many migrant workers. Apart from handling peppers, they have also joined the pepper industry chain: Cao Yanting, a young man from Northeast China, chose to sell peppers here to process machines. & gt"> This machine is a kind of >; 1 & gt； More than 10,000 yuan, you can give five or six hundred kilograms of peppers an hour, which is more popular and the business is not bad. >
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& gt With the development of processing trade and market demand, the products of enterprises here no longer stay in the traditional food fields such as Chili powder, Chili sauce and Chili oil, but begin to extract capsanthin with higher added value and even capsaicin with greater market potential.
& gt Wang Yuge, chairman of Qingdao Yongfa Food Co., Ltd., calculated an account: >13 > Tons of pepper can be extracted >1> Tons of capsicum red pigment, >13 > The price of a ton of pepper is more than 100 thousand. > 1 & gt； The price of a ton of capsicum red pigment is more than 250,000 yuan, and after deducting various costs, the profit can reach >10 > % to > 20>%, which is obviously higher than that of pepper food. Moreover, this pure natural red pigment is more and more widely used in food processing industries such as cakes and drinks and cosmetics production, and the market space is huge.
& gt& gt"> Taking our company as an example, the chili food currently produced has been sold to Japan, South Korea, the Middle East and Europe. 20 >； In many countries and regions, most of the sales agents in these countries also represent capsanthin, so there is no need to open up new sales channels. >> he said.
& gt Wang Yuge revealed that in 20 10, the company plans to expand its scale and invest tens of millions of yuan to build a pepper pigment factory. 5> Cold storage for peppers. & gt"> In addition, capsaicin extracted from capsicum can be used for analgesia. At present, there is a big gap between international and domestic markets, and deep processing of pepper essence is our development direction. >
& gt In Yu Jia Village, the road leading to the pepper market is still a two-way one-lane country road. But outside the west entrance of the market, a wide avenue is being built. The person in charge of Jiaodong Town said that this is the main road in front of the station that runs through the urban area of Jiaozhou, reaching the Jiaozhou North Railway Station, which is about to be completed in the north, and new industrial district in Jiaozhou Bay in the south, which can be connected with the main road. & gt The transportation in the pepper market is very convenient.
& gt& gt At present, Jiaodong Street is actively applying for the title of > "> China Pepper Industry Base >">.
& gt20 10 There will be a new pepper cold storage in Jiacun area >: 8> total area >1.5 >10,000 square meters, with an additional storage capacity of > 2> 10,000 tons. Upon completion, the local pepper storage will reach > 22> 10,000 tons. Storage capacity is a strong support for them to maintain their influence and voice in the pepper market at home and abroad.
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& gt The largest pepper distribution center in China, the village economy is closely connected with the pepper industry, and the pepper processing trade zone is formed with it as the core, local >:120 > Many pepper processing enterprises, >1000 > A number of pepper brokers control more than 30% of the domestic pepper trading volume and have the right to speak on pepper prices. China is one of the largest pepper producers in the world, and the demand for pepper products in the international market is in short supply in Yujiacun, which is called the world pepper market. "> barometer >">.
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& gt Procurement faces the whole country and sales face the whole world. Over the years, Yujiacun has established a huge chain of purchasing, trading, processing and selling peppers. With the improvement of industrial chain, Yujiacun pepper has become famous in China and even in the international pepper market, and its industrial driving force and market influence are growing.
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& gt Yu Jia Village in Jiaozhou no longer produces peppers, but it can attract peppers from Xinjiang, Gansu, Inner Mongolia, Liaoning, Henan and even Sichuan to trade and sell all over the world. Part of the reason is the superior geographical location, and part of it is the word-of-mouth effect brought by honest management. & gt
The origin of Yujiacun and Chili can be traced back to the last century >: 80> At the beginning of this decade. At that time, there were few places to grow peppers in China, and the soil and water quality around Yujia Village were very suitable for pepper growth. Many villages in Jiaodong, Madian, Puji, Jiaolai and other places, including Yujia Village, almost every household grows peppers, becoming one of the main pepper producing areas in Jiangbei. Every harvest season, many southern merchants come to buy, and gradually spontaneously form a road market in the east of the village. At the same time, some clever locals began to buy and process peppers on a small scale.
& gt Since the last century > 90> Since the 1990s, the village and Jiaodong Town Government have set up a Chili City Trading Management Committee in Yu Jia Village, gradually improving the market in terms of management, financing, transportation and service, and expanding the trading venue twice according to demand. At present, the trading market area has reached >:147 > Mu.
& gt In recent years, due to soil and climate changes, the pepper planting area has gradually shifted to Inner Mongolia, Gansu and Xinjiang, and the pepper planting area in jiaozhou city has been decreasing. According to this change, local enterprises and farmers who have been engaged in pepper business all the year round went to all parts of the country to buy, and set up a number of pepper processing and trading enterprises around Yujiacun. Coupled with the convenient transportation in Yujiacun, the pepper trade has been going on and its reputation is getting bigger and bigger.
& gt At present, the pepper-related enterprises here have reached >; 127 >, a considerable number of which have export rights, and their products include Chili food, Chili red pigment and so on. , and the products are exported to Asia, Europe and Africa. 40 >； Many countries and regions. In addition, there are >1000 > Many brokers, who have grown up in years of pepper purchase and trading, have mastered the planting information of major pepper growing areas in China, and provided the required sources for processing trade enterprises. An ordinary village processed more than 60% of the country's peppers, with an annual turnover of more than 400,000 tons and a turnover of 3.5 billion yuan-Yujiacun: Date of writing pepper legend: 20090429 Author: Source: Zhang Lei, correspondent of this newspaper, reported that the first bucket of gold was scooped out from a small tea bowl. Speaking of the origin of Yujiacun and Chili peppers in jiaozhou city, we have to mention Wang Ruqing, a native of Jiaodong. Wang Ruqing was born in 1978. According to his memory, when I was a child, my family planted 5 acres of peppers, with an annual harvest of 2,000 kilograms. "At that time, peppers with good quality were sold at 1 yuan. Every autumn, southerners who buy peppers will appear on time. " Ruqing, Rainbow, in the early 1980s, almost every family in Jiaodong Town, Lige Town, Jiaolai Town and other towns planted peppers. Every harvest season, many southern merchants came to buy them. "When I was 9 years old, southerners became foreign trade companies," said Wang Ruqing. Although people have changed, people still don't jump out to grow peppers and sell them. In the early 1990s, Wang Ruqing's generation of young people finally changed the history of several generations of pepper. "1 Jin of fresh pepper 1 yuan, and a bowl of Chili powder also sells 1 yuan, so my brother and I started selling Chili powder." Wang Ruqing and his brother went to Qingdao with two woven bags of Chili powder and bedrolls. It's more than 50 kilometers away, and it took more than 3 hours by car. In order to save money, they live on the construction site in Qingdao. "Find some JIAOZHOU. It is such a tea bowl and a tea bowl. Wang Ruqing has met many customers who open restaurants and sell pickles in the market. The unit of measurement of Chili powder has also changed from a tea bowl to a woven bag. " You can earn more than 100 a day when business is good. "Wang Ruqing earned more than twenty thousand a year. The small tea bowl scooped out the "first bucket of gold", and that year was 1990. Rainbow Ruqing, dozens of villagers in Yu Jia Village embarked on the road of entrepreneurship in the early 1990s, and their footprints began to spread all over the country and even the world. Jiao Yanlong, the branch secretary of Yujia Village, told reporters that there were no fewer than 30 farmers selling peppers in Yujia Village at that time, and thousands of tons of pepper powder were shipped to Zhejiang every year. The local pepper production is far from meeting the demand. Yujiacun's thirst for peppers followed Wang Ruqing. They traveled all over the country. Inner Mongolia, Xinjiang, Liaoning and other major pepper producing areas began to gather in Yu Jia Village, and Yu Jia Village has also changed from a pepper producing area to a pepper resource distribution center. Completely spontaneous pepper trade is staged almost every day, including retail investors pushing bicycles and driving agricultural vehicles, as well as truck drivers, with an annual trading volume of more than 2,000 tons. At the turn of the century, the pepper processing ability of farmers in Yujiacun is like snowballing. Only Wang Ruqing's family soared from 65,438+600 tons in 096 to 4,000 tons in 03. " At that time, we all hired several old ladies to process Chili powder in our own yard, "said Wang Ruqing. Family workshop-style production mode can't keep up with the pace of demand, and at the same time, the domestic market can't satisfy Wang Ruqing's "big appetite". In 2002, the state allowed individuals to handle export rights, which opened the way for us. "Wang Ruqing's Yongfa Food Co., Ltd. was established in September 2003 and quickly opened the Korean market through high quality and low price. In 2003 alone, Yujiacun established 36 pepper processing and export enterprises with an annual output value of nearly 10 million yuan. Yujiacun's appetite for peppers is also growing. In that year, 1.6 million tons was eaten, and a big pepper city jumped into view. After 30 years of development, Yujiacun has established its own position in the pepper industry in China. At present, there are 47 domestic and foreign food processing enterprises in the village pepper trading market. In 2008, the market turnover exceeded 3.5 billion yuan, the total output value of enterprises was 65.438+600 billion yuan, and foreign exchange earned by export was 37 million dollars. Yujiacun has become a "big buyer" who has mastered 90% of the country's pepper producing areas. "We have a dream to buy and sell peppers all over the world," said Wang Ruqing. Low-end rough machining allows us to seize the market, but it can't lead the market. "The problems of vicious bidding and poor ability to resist market risks are undoubtedly exposed under the current development model." For example, in our enterprise, the ideal pepper reserve should be 60,000 tons, but it is actually less than 8,000 tons. First, there is not enough money. Second, when a single enterprise reserves goods, it is often at a disadvantage, and the credit preferences that suppliers can provide are limited. "Yujiacun pepper processing enterprises urgently need a platform that can provide technology, capital and voice." Their wishes will come true soon. "Zhang, secretary of the Party Committee of Jiaodong Town, said that a pepper trade processing zone with a planned area of 6,000 mu, integrating pepper trading, scientific research and breeding, leisure and entertainment, has been included in the planning of Jiaodong Town and is expected to be completed in 3-5 years." This trade zone has electronic trading halls, banks, hotels, hotels, police stations, clinics and other facilities, which will provide various guarantees and services for customers who come to negotiate. "