Providing digital integrated marketing for start-ups based on background big data ...

Hunting Cloud Network (micro-signal: ilieyun) Beijing reported on May 30th (Text/Yuan Yue) "I don't want to make any excuses for myself by staying up late. I will stay up late if I don't start a business. " Cai Haoyu, founder and CEO of 3 o'clock 15, told Hunting Cloud (micro signal: ilieyun). He has started his business five times in a row, and is the youngest sales director of Focus Media, Tsinghua's resident tutor and angel investor. Cai Haoyu 16 years old started to do campus business. After he officially started his business in the sea, he successively engaged in foreign trade, logistics O2O and other industries. Among them, Dongfang Real Estate was valued at over 100 million yuan, and was later acquired by well-known domestic listed companies. Logistics O2O project, Bear Technology also got a million angels. In his many entrepreneurial experiences, he saw the difficulties and hardships of many startup companies. Through the understanding and analysis of the market, he decided to start a new chapter in entrepreneurship and set up 3: 15. Founded at 3: 00 on August 20 15 15, it is a scientific and technological marketing platform dedicated to providing digital integrated marketing for new enterprises. Different from traditional public relations companies, 3: 15 establishes a platform for intelligent marketing collaboration and marketing crowdsourcing through information technology. 3.15 hopes to realize the efficient allocation of resources and demand in the marketing industry through * * * enjoyment economy, establish Freeman marketing crowdsourcing team, standardize the marketing demand of startups based on data analysis, and match resources through DSP and other technologies, so that startups can conduct precise marketing. At the same time, marketing practitioners can participate in the project independently or as a team and get corresponding returns. At present, 3000+Freeman has joined the 3: 15 marketing community, including human resources such as creativity, planning, author, illustration, photography, animation, jokes and activity execution. Relying on information technology to provide customers with personalized marketing solutions, 3: 15 business involves brand planning, news dissemination, mobile project development, event marketing, event marketing and so on. Service companies cover O2O and games, including Hongtai Maker Space, Youke Workshop, Nash Space and other well-known domestic creative spaces. Talking about the business model, Cai Haoyu said that 3: 15 matches the most suitable marketing resources for customers based on big data in the background, and marketing practitioners can participate in the project independently or as a team and get corresponding returns. For the development stage of 3: 15, Cai Haoyu explained it by three stages of biology: the development of 3: 15 is due to the process from neurons to neural networks to an organism. At the beginning, we can know the credibility of the product through testing. After verification, the nervous system is established through the marketing network. Finally, polish the product into an organism that can think, help and love others. In the interview, Cai Haoyu talked about purifying the public relations market, saying that 3: 15 is a user-oriented enterprise, and the service experience depends on the spread of users' word-of-mouth. Only by establishing integrity with users can we achieve better development. Therefore, to purify the public relations market, we should start with 3. 15 integrity. When talking about benchmarking products, Cai Haoyu said that there are no similar products on the market at present. On the team side, Chen Kuan, the co-founder of 3: 15, used to be the general manager of PPTV North District, the vice president of Yisou Technology Marketing, and the general manager of Storm Video National Channel. Lydia, the chief operating officer, was the director of operations in china securities journal; CMO· Wang Xiaowei was the executive strategy director of Ye Hao Group and the chief strategy officer of WPPVMLTEEIN. Other core members come from well-known enterprises at home and abroad such as Sohu and Focus Media. It is reported that 20 15, 3: 00 15, received 20 million RMB investment from IVP and Ding Sheng Zhong Hui pre-A, and is currently preparing for a new round of financing, which Hunting Cloud will continue to pay attention to. Product: 3: 15 Company: Beijing 3: 15 Technology Co., Ltd. Website: