① Analysis of passenger flow type. The passenger flow in the business circle can be divided into three types: one is its own passenger flow; The second is to share passenger flow; The third is derived passenger flow.
② Analysis of passenger flow target, speed and residence time. Although the scale of passenger flow in different places may be the same, its purpose, speed and detention time may be different, which needs specific analysis. For example, in some public places and near the main roads where vehicles pass, although the passenger flow is very large, the purpose of passenger flow is not to shop, and the passenger flow speed is fast and the detention time is short.
③ Analyze the passenger flow scale on both sides of the street. Due to the influence of traffic conditions, lighting conditions, public facilities, road habits and other factors, the passenger flow scale on both sides of the same street is often different. Therefore, we should try to choose the store location on the side with large passenger flow.
2. Analysis of topographic features
Analyzing the terrain features is to choose a well-known place to open a shop. Generally speaking, some large public places are opposite to high visibility lots. Location layout refers to the relative position of business circle in business circle or shopping center. Generally speaking, the position of the corner is often ideal. It is located at the intersection of two streets or two pedestrian walkways, which can produce a "corner effect". In addition, we should also consider the relationship between the specific location of the store and the surrounding environment, whether there is spatial elasticity, whether the road surface is flat or inclined, lighting conditions and so on.
3. Urban planning analysis
When choosing the specific location of the store, we should also consider the urban construction planning. Some lots are the best in the short term, but with the transformation and development of the city, new changes will take place, which is not suitable for opening stores; On the other hand, some lots are not ideal in the short term, but they will become promising stores in the planning prospect. Therefore, retailers must consider for a long time and choose the best location on the premise of understanding the planning of transportation, streets, municipal administration, greening, public facilities and housing construction.
4. Analysis of traffic conditions
The analysis of traffic conditions should focus on: ① whether there are enough parking spaces in or near open places; (2) Whether the goods are easy to enter and exit; ③ Distance and direction from the station and wharf; (4) Whether it is a one-way street or no vehicles; (5) The distance from the crosswalk, etc.