What do academic experts do?

Academic Commissioner, also known as product Commissioner or conference Commissioner, is one of the positions of pharmaceutical companies. The main work is to visit key customers, organize academic meetings, train business representatives, compile training materials, declare projects, and assist managers in market development. Its position belongs to the sales category, but it is different from the medical representative. This position requires not only a full understanding of drug knowledge and clinical work, but also strong communication skills, computer operation skills and business planning skills. In the competition of pharmaceutical companies in the future, this position will play a vital role and have broad development prospects.

I. The duties of academic members are as follows:

1, formulate the academic promotion plan for related products in this region:

(1) Analyze the market trends in the field of product therapy in this region (market capacity, growth trend, market share of competitive products and company products, etc. );

(2) Learning and mastering relevant disease knowledge and excellent knowledge; Deeply understand the characteristics, positioning and core promotion information of our products;

(3) According to the above information, make an accurate SWOT analysis of related products and formulate corresponding market strategies;

(4) Determine the goal and action plan.

2, responsible for the implementation of the relevant product market plan in this region;

(1) Responsible for the implementation of market meetings (departmental meetings, city meetings, etc.). ) and local planned activities at all levels;

(2) Identify key hospitals and departments, work closely with colleagues in the Ministry of Commerce and representatives of agents, visit 1 and organize departmental meetings, which is the central content of daily work. Must ensure the appropriate frequency, and high quality and efficient implementation.

3. Establish a good customer relationship:

① Establish the archives of academic leaders of related products in the region;

② Establish and maintain good relations with academic leaders of related products in the region;

(3) Close contact with core experts, better understand the opinions of experts on the company's products, and feed them back to the marketing department;

(4) training the lecturers of related products in academic leaders in this field;

⑤ Determine the key target hospitals for academic promotion and maintain the relationship with relevant hospital experts and target doctors;

⑥ Respond to customers' questions about the company's products timely and accurately.

4. Work closely with other functional departments to complete tasks that require cross-departmental cooperation;

① Regularly train agent representatives;

(2) Regular product training for employees in regional offices;

(3) Complete the market research of related products arranged by the company;

5. Information collection and feedback: timely feed back the market information, competitive product information, customer problems and suggestions collected in daily work to the marketing department;

6. Cost management and monitoring: the formulation, allocation, tracking and management of the budget for academic promotion activities of related products in this region, so as to rationally allocate and use the budget and ensure high-quality and efficient market activities. In non-special circumstances, without the approval of the superior, it shall not exceed the budget;

7. Be responsible for applying, managing and distributing academic materials, gifts and credits in the local market.

Two, the academic committee work requirements are as follows:

1, medical pharmacy background;

More than 2.2 years working experience in related positions of pharmaceutical product promotion;

3. Good communication, expression and demonstration skills, and good teamwork spirit;

4. Dare to accept challenges and be able to work under great pressure;

5, adapt to frequent business trips, good execution.