First, there must be strong professionalism. Account managers should have a strong sense of professionalism and a high sense of responsibility, have the ability to bear hardships and stand hard work, and have the courage to forge ahead and be positive. They crossed Qian Shan, walked into thousands of households, tried hard, talked a thousand words, and tried their best to contact customers, master information, cultivate brands and guide customers to operate.
Second, we should have keen observation ability. The cultivation of the market and the situation of customers are very complicated, which are not only different in thousands ways, but also restricted by many factors. An account manager with keen observation ability can keep an eye on all directions, listen to all directions, know every move of customers and changes in the market like the back of his hand, and give timely feedback.
Third, we should have a good service attitude. Account managers are not only representatives of tobacco companies, but also consultants to customers. Should it really be established? Customer first? 、? User first? Concept, think what customers think, be anxious about what customers are anxious about, and actively serve customers. Only in this way can we win the trust of the market and customers quickly and get closer to the market and customers.
Fourth, we should have a wide range of knowledge. As a tobacco account manager, I will often deal with various customers and need a wide range of knowledge. Understand the basic knowledge, including marketing knowledge, cigarette commodity knowledge and tobacco monopoly management knowledge, so that the account manager can complete the daily cigarette business; Familiar with professional knowledge, including cigarette sales process, customer service and other knowledge, in order to improve the quality and business skills of account managers.
Secondly, objective ability:
First, to understand and meet the needs of customers to the greatest extent, not only to meet the basic requirements of customers (door-to-door, product consultation) but also to meet the potential requirements of customers. Now many customers reflect whether the tobacco department can provide the source information once a month for reference when ordering.
Second, helping customers manage their finances is the basic duty of account managers, but many account managers only care about their own performance and don't care too much about customers' profitability. In fact, the account manager has a lot of information about cigarettes, and can give guidance on the basis of understanding the actual operation of customers, such as how to make smokers realize the most reasonable profit.
Third, be a good customer consultant. Our customers hope to realize and gain their own interests by selling cigarettes provided by tobacco companies, and we hope to maximize the development of customers in the cigarette business.
Fourth, help retailers sell new cigarette brands. It is necessary to help retailers make a correct judgment on the market positioning of newly listed cigarette brands according to local consumption habits, economic conditions and consumer composition, so that retailers can grasp the purchase quantity quite well.
Five, guide social consumption, spread industry policies and collect market information. While meeting the actual needs of retailers, we should also tap the potential needs of consumers and guide social consumption. In order to standardize retailers' business behavior and improve their business level, we should actively publicize industry policies and regulations to retailers and consumers, collect and sort out their suggestions and opinions in time, take the initiative to reflect to superiors, adjust sales strategies and improve customer satisfaction.
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