Public security, courts, procuratorates, universities, etc. Weibo has been opened one after another, and experts hope to solve the problem.
Special feature Information Times reporter Xiang Xianyu
Special Photo Information Times reporter Huang Yimin (except signature)
It is nothing new for enterprises, media and individuals to open Weibo. Nowadays, people are more and more aware of the power of Weibo, and the trend of Weibo is gradually spreading to institutions. Some government departments, universities and other units have begun to test Weibo. On the one hand, they want to establish their own image through Weibo, and on the other hand, they want to strengthen communication with the public through Weibo, so as to better serve everyone.
In Guangdong, the public security system that first opened the Weibo system now has a strong fan base. They used Weibo to do practical things for the people, and this Weibo was affirmed by more and more netizens. Besides public security, many other government departments have also started to run their own official Weibo. In addition, many colleges and universities have joined the Weibo Army, not only recruiting students through Weibo, but also strengthening communication with students through Weibo to enhance the cohesion of the school.
Weibo: There are fewer and fewer people scolding us, but more and more people understand us.
The police will drive Weibo, too? This is a piece of news that attracted widespread attention last year. In February last year, Foshan Public Security Bureau and Zhaoqing Public Security Bureau opened the Weibo, becoming the first batch of public security Weibo with real-name certification in China. Subsequently, public security organs all over Guangdong successively opened the Weibo. Since its opening in March last year, Weibo Pingan Nanyue, the Guangdong Provincial Public Security Department, has gained more than 6 10000 fans.
On the first day of the new year, the Q version of the website of Guangdong Provincial Public Security Bureau 17-person work team appeared in Ping 'an Nanyue. It is also accompanied by a humorous personal introduction of each object, which has received strong support from netizens.
"Love work, but also love everyone's family, not 50 cents, refused to vest. I am Liu, a policeman. I wish you all a happy New Year, happiness and well-being. " This is the self-introduction of Liu Bo, the main person in charge of Ping An Nanyue Weibo, in the new year's collective appearance. Liu Bo is the chief of the website section of the Propaganda Department of Guangdong Provincial Public Security Department. Over the past year, he and another colleague have been mainly responsible for Weibo in South Guangdong. Now they are very famous. They are still very low-key in front of reporters and just want to make a collective appearance.
Fans send favorable clues and catch a good one.
In fact, this team of 17 people works in a rather crowded office on the top floor of the Guangdong Provincial Public Security Department. Every day, in addition to the management of Ping 'an Nanyue, they have to do the work in Weibo, not only to publish Weibo, but also to answer a lot of inquiries, comments and questions, and more importantly, to collect and sort out a lot of complaints and reports, which are invisible to ordinary netizens on the Weibo page of Ping 'an Nanyue.
During the Chinese New Year, beware of home theft, travel to Tongji (a folk custom) to prevent children from getting separated, and implement road diversion when there is a car accident on the expressway ... There are always many such warm tips on Weibo in South Guangdong, which make many fans feel very practical and caring. Liu Bo told reporters that the biggest purpose of opening Weibo is to better serve everyone. With these warnings, many accidents can be prevented before they happen, which is more important than recovery afterwards. Liu Bo said that many car owners are their fans, and once something happens on the expressway, they can get the relevant news on Weibo via their mobile phones for the first time.
Liu Bo revealed that many netizens also sent them many valuable clues through Weibo, many of which were very specific and almost accurate. Just a few days ago, we successfully rescued the trapped pyramid scheme dens through the information provided by Weibo, which made netizens feel the power of the police Weibo again. On February 20th, the netizen "Chibaoma" in Xinning County, Shaoyang City, Hunan Province posted that her brother had been cheated by pyramid schemes for many days and asked for help. 2 1 in the early morning, enthusiastic netizens forwarded this post to Pingan Nanyue and Weibo, and Pingan Shaoguan. The police attached great importance to it, and according to the clues provided by netizens, the man who was cheated into the pyramid scheme was quickly rescued that night.
Public culture and style have been criticized as more people-friendly.
At first, Liu Bo and his team were also thinking about what Weibo should do to attract fans. He admits that at the beginning, everyone was a little reluctant to let go and spoke more cautiously. The release of Weibo is dry and popular culture. Later, in the criticism of netizens, they have been trying to change their styles and their language has become more people-friendly. During the Spring Festival, Guangdong strictly investigated drunk driving, and Ping An Nanyue and local police Weibo conducted a micro-live broadcast of drunk driving. This innovative way of illustration and text has received unexpected publicity effects. Liu Bo revealed that there will be more such live broadcasts in the future.
Liu Bo said frankly that the effect of the opening of Public Security Weibo in the past year has exceeded their expectations. "At first, many netizens were curious. What is the purpose of the police driving in Weibo? There are many people cursing on the sidelines. But gradually, I feel that there are fewer and fewer people who scold us, and more and more people understand us. " Liu Bo lamented that Weibo really made him feel the power of communication and did practical things for the people. Weibo has played its due role, which is the greatest value of this Weibo.
Test water one after another
The opening of Weibo by government agencies will become a new mode of communication.
Compared with Sichuan, Zhejiang and other provinces, there are not many Weibo (except public security) in Guangdong government agencies at all levels. Some of them have not really been put into operation after opening, while others are in a situation of insufficient energy and manpower. Experts said that Weibo, as a new media, is a new way of information dissemination and communication. It is the general trend to open Weibo in the future, but the key is to solve problems for the people.
Weibo, a university: Jinan University was the first to eat crabs and ask for directions.
Last year1October 25th, 165438, Jinan University became the first university in Guangdong to open an official Weibo. In the past three months, this Weibo has gained more than 10,000 fans and become a popular university Weibo.
Last March, a girl from Jinan University was thrown from the teaching building and was seriously injured. It spread quickly in Weibo in less than four hours. At that time, rumors were flying all over the sky, some said that couples quarreled and jumped off the building, and there were various other sayings. The photo of this girl on Renren.com was also quickly browsed by countless netizens. Lu Jianmin, deputy director of Jinan University Press Center, was deeply touched by this matter. He lamented that the speed of network communication, especially in Weibo, is too fast, and many new technologies may bring passivity to the work if propagandists don't understand them.
Give up the press release sentence pattern
All objects and stars are sought after.
Later, colleges and universities were invited to open an official Weibo, but the school was worried that the spread of Weibo was unimaginable, and the comments and forwarding of fans might make this Weibo a distribution center for negative news, which was undoubtedly asking for trouble. However, after careful consideration, Jida decided to take the lead in setting up its own official Weibo in all universities in Guangdong. "The police have opened Weibo, what are we afraid of!" Lu Jianmin said with a smile.
"You can send anything you want to open a Weibo, but Weibo, the official of Jinan University, represents the image of the school, so you should be very cautious in what you do." At first, Lu Jianmin said that he didn't know what to send, so he went to some universities that opened Weibo earlier, such as Chengda, Wuda and Weibo of Nanshi Normal University, and secretly studied. Gradually, the content of Weibo began to be rich and colorful, including campus news, community activities, video news, exams, recruitment and other information. "We hope that with the help of Weibo, we can not only promote the image of Jinan University, but also provide some useful information for students."
According to Lu Jianmin's analysis, fans of Weibo of Jinan University can be divided into four categories: students, alumni who have graduated, students who want to apply for Jinan University, and some people who care about Jinan University in society (including some overseas Chinese from Hong Kong, Macao and Taiwan). How to make people like this Weibo, he racked his brains and kept reflecting for three months. "The press release sentence such as" so-and-so leader said "sent in the school official website will definitely not appear in Weibo, so it will.