What is a public relations company? What exactly does it do? Thank you, and God bless you.

It involves interpersonal relationship, public communication, communication management, organizational behavior, marketing and many other fields, and has its own unique knowledge system. Therefore, public relations consultants need to master a lot of knowledge, including political science, sociology, communication, psychology, management and other theoretical principles, as well as technical methods such as RACE, project management, process management and MI evaluation, as well as professional skills such as media relations and public relations investigation. A successful public relations staff must have good patience and vigilance, strong expression skills and good writing skills. Dealing with the relationship between public and private plays an important role in the country, enterprises and individuals. Chinese name: PR Company mbth: PR Company's subordinate industries: PR planning and marketing planning represent enterprises: Sanda PR planning brand catalog concept definition organization constitutes the basic type of business scope and service characteristics company strategy company development industry status latest development concept definition organization constitutes the basic type of business scope and service characteristics company strategy company development industry status latest development editor this paragraph of concept definition PR company is a public * * * relationship company composed of professional PR experts and various public relations people. It is an information-based, knowledgeable, communicative and organized service organization that provides public relations consultation for social organizations or undertakes public relations activities for customers. [1] Edit the organization of this paragraph to form the organization of the company with public relations: 1. From the scope of work, there are small companies confined to one place, as well as large companies across regions and transnational degrees. Second, from the business content, there are companies that undertake a single business and companies that undertake multiple businesses. 3. In terms of personnel composition, there are several small companies, dozens of medium-sized companies and hundreds of large companies. Large and medium-sized public * * * relationship companies generally consist of four parts: (1) Administration Department. (2) Planning Audit Department. (3) professional and technical departments. Accept and complete the tasks assigned by the planning and auditing department related to the professional technology of the department. The staff is mainly composed of a certain number of public relations experts who are proficient in professional technology. (4) International and Regional Department. Some large international public relations companies provide international public relations services to their customers, with regional departments and international departments responsible for completing international public relations services in relevant regions and countries. Fourthly, from different characteristics, there are pharmaceutical public relations companies, manufacturing public relations companies, FMCG public relations companies and visual communication public relations companies. For example, the way of dripping water is a public relations company focusing on film and television brand planning. [1] Edit the basic type of this paragraph (1) and divide it into internal businesses: special business service companies; Specialized commercial service companies; Comprehensive service consulting company. (2) According to the mode of operation: cooperative type: this kind of company is a company that cooperates with advertising companies. Independence: such companies insist on the uniqueness of their own operations, and do not cooperate with advertising companies or other departments regardless of single, specialized, multi-functional and comprehensive business. [1] Edit the business scope of this paragraph, consult, diagnose, contact, communicate and collect the information of traditional public relations company's organizational structure, news agency, advertising agency, product promotion, conference service, event planning, concierge service, printing and audio-visual production training service [1] Edit the service features of this paragraph, which is objective and fair; Comprehensive technology and strong professionalism; More flexible and adaptable; [1] Edit the company strategy in this section. First, prepare for the crisis; Second, make clear the target and audience of crisis response; Third, the correct attitude and the stress response of crisis public relations; Iv. Implementing the corporate strategy of process public relations: corporate public relations management, personal image public relations, government city image planning, crisis public relations management [1] The development of editing companies. According to the industry survey of China International Public Relations Association, the public relations market in China (excluding Hong Kong, Macao and Taiwan) continued to maintain rapid growth in 20 10. The number of professional companies with a certain scale of operation and fixed customers in the whole industry is estimated to reach about 1 000, and the number of professional public relations companies exceeds 50,000. More than 80% professional public relations companies in China are concentrated in Beijing, Shanghai and Guangzhou. All three places are very important cities, and the main difference is the different customers. For example, Boeing and other large aviation equipment providers will set their headquarters in Beijing, and their services will focus on government relations or overall strategic activities. Shanghai is a financial center and more of a market for fashion and high-end consumer goods. Guangzhou is closer to ordinary people's daily necessities, such as P &；; G, Heinz, Colgate, etc. On the one hand, large enterprises entrust public relations companies to cooperate vertically and horizontally, on the other hand, they also set up their own media departments, and at the same time, they push the news release index to various internal departments, and even raise it to the same position as sales when assessing performance. There are no more than 120 mainstream media in China, which are concentrated in Beijing and Guangzhou. Most of them are comprehensive daily newspapers and financial newspapers, and there are also several financial magazines, one or two TV stations and a news website. Enterprises that want to be valued by these media cannot do it with money. Now these media hype experts, from writing to publishing to reprinting, have the trend of monopoly, organization and centralization. Journalists who are always interested in red envelopes are just small players. Why are paid news repeatedly banned? From the enterprise's point of view, a full-page advertisement in mainstream newspapers is hundreds of thousands, but if it is changed to a "news" of about 1000 words, the effect will not be worse than a full-page advertisement, which is very cost-effective for enterprises. But for the media, on the one hand, it will damage the fair image of the media, on the other hand, these "soft advertisements" will also impact "hard advertisements" and directly damage the economic interests of the media. [1] Edit the industry status of this paragraph 20111. 10 In October, China Brand Value Research Center announced the TOP 10 ranking of China Internet crisis public relations companies. The specific rankings are as follows: the first Ogilvy PR, the second Yizhou PR, the third snowy area PR, the fourth Dis PR, the fifth blue cursor PR, the sixth Webb Sandvik PR, the seventh Lingsi PR, the eighth Sanda PR planning brand, the ninth Anke consultant and the tenth Boya PR. From this year's list, two characteristics can be clearly presented. First, the rise of local online public relations companies is more obvious, and the situation that their strength is better than that of foreign companies is more clear; Second, the network has become an important part and irreplaceable way to solve the crisis. Now is an era of rapid development of the Internet. With the popularity of the Internet and the increasing use of the Internet by the public, the Internet has had a great impact on the public opinion orientation and evaluation of public events. Internet has become the first source of consumers' influence and evaluation on a brand or commodity. The information on the Internet spreads rapidly and can have a great influence in a short time. Internet has increasingly become the main position of daily public relations activities of enterprises. Expand external publicity and establish corporate brand. According to the report of China Internet Network Information Center (CNNIC), by the end of 20 10 and 12, the number of netizens in China reached 457 million, and the number of mobile phone users reached 303 million. The cost of online publicity is relatively low, targeted and efficient, and the role of online publicity is expanding day by day, which also plays an important role in promoting the formation of corporate reputation. Promote communication and coordination, reduce negative reports: the network can expand corporate brand promotion, but it will also have a negative impact on corporate image. If enterprises do not attach importance to the communication function of the network and do not explain some negative news about their own enterprises in time, it may lead to a serious public relations crisis and damage the external image of enterprises. With the rapid spread of network information, any small problem may become a hot topic of public opinion in a certain period of time. Enterprises should always pay attention to the changes of online word-of-mouth in their daily management and operation, prevent some minor problems or negative reports from expanding into major problems or national news, eliminate negative reports in time and prevent incidents from expanding. As a product of the development of the Internet, most online public relations companies have emerged in recent years. However, due to the rapid expansion of the market, online public relations companies, especially the domestic online public relations industry, seem to be somewhat mixed. Fortunately, we can clearly see the efforts and self-discipline of some listed companies through the evaluation of online public relations companies year after year. It is commendable that a group of local online public relations companies flaunt themselves, take the industry as their own responsibility, advocate self-discipline, serve enterprises in a formal and legal way, and put an end to malicious online marketing behavior, thus setting a good model image for the industry. It not only exerts its own brand influence and powerful advantages to the extreme, but also promotes the benign development of the physical industry. We also expect more and more responsible local online public relations companies to be listed, and we also expect a group of powerful online public relations companies to bring us more exciting! [1] 2011In April, Publicity Department of the Communist Party of China, the Ministry of Industry and Information Technology, the Ministry of Public Security and the State Administration for Industry and Commerce jointly issued the "Work Plan for Deepening the Special Action to Punish Illegal Internet Public Relations", and decided to jointly launch a two-month special action to punish illegal Internet public relations nationwide from mid-April this year. Leading enterprises in the public relations industry will continue to advocate civilized and healthy online behaviors, mobilize netizens to expose and condemn illegal online public relations behaviors, and provide a pure and fair space for online public relations.