Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes.
Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.
The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.
Eight typographic designs commonly used in banner design mainly include the following typographic forms: center of gravity type, divided type, inclined type, full layout type, curved type, symmetrical type, triangle type and quadrilateral type. These forms will often appear in banner design. Let's analyze the following typesetting methods.
1, center of gravity type
Banner with the center of gravity layout is easy for visitors to produce visual focus, and the interface effect is strong and outstanding.
2. Split type
Segmentation can be divided into upper and lower segmentation and left and right segmentation. Because banner is generally narrow in height, it is more common to split left and right. It's rare for banners to be separated up and down.
Up and down, as the name implies, is to divide the whole page into two parts. You can configure the picture in the upper or lower part and copy it in another part. The graphic part is emotional and dynamic, and the copywriting part is rational and static. There can be one or more pictures arranged in the upper and lower parts. Banner layout divided up and down is relatively rare, and after the upper and lower division, the layout design requirements are also relatively high.
Left-right division is to divide the whole page into left and right parts, and configure the copy separately. When the left and right parts form a strong contrast, it will cause an imbalance in visual psychology. But if the boundaries are blurred, or the words are repeated or interspersed left and right, the left and right pictures and texts will become natural and harmonious. Left-right split layout is the most common in banner design.
3. Inclined type
Oblique banners are personalized and appear on the websites of some design companies or sports brands. The inclined design of the main image of the layout causes strong dynamic and unstable factors in the layout, which is more noticeable.
4. Full version type
The whole banner is easy to understand, usually the layout is all pictures, mainly pictures, and the visual communication is intuitive. The arrangement of characters is pressed up and down, left and right or in the middle of the image. The full version gives people a feeling of generous stretch.
5. Bending type
Pictures or words are arranged in a curved way in the layout structure, resulting in a sense of rhythm and rhythm. Appear in the design of sports flags.
6, symmetrical type
Symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry has absolute symmetry and relative symmetry. Generally, relative symmetry is adopted. So as not to be too strict. Banner symmetry is generally left-right symmetry.
7. Triangle
Among the basic forms such as circle, square and triangle, regular triangle (pyramid) is the safest and most stable form, while circle and inverted triangle give people a sense of movement and instability.
8. Quadrilateral type
Four-corner type refers to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a sense of rigor and standardization. The picture below is a quadrilateral, which is also a typesetting design with left and right division.
The above simple analysis explains several common formats for everyone. Every layout design does not appear in a form of expression. For example, the four-corner banner may be a symmetrical combination or a central axis combination, so when analyzing the banner, don't analyze it from a single angle. Because a banner design may have several layout forms at the same time.
Different typesetting can give people different visual feelings, and good typesetting will make banner more brilliant. There is no absolute good or bad layout, only suitable and unsuitable. I hope what I shared with you today can help you.
What is the difference between the layout division and the sharp triangle circle of the flag design of excellent e-commerce Its smooth and full shape will make people feel cute and smart, making the picture more intimate. Usually, happiness is more common in maternal and child themes.
Application of subdivision in design
Through the division and oblique division of the layout, the layout immediately becomes active and more rhythmic. In addition, the matching of contrasting colors with almost equal area of 2 greatly increases the visual impact of the picture.
If there is no layout division,
Through the restoration of the picture layout division, it is not difficult to find that the picture without layout division loses the visual experience of contrast, rhythm and atmosphere. Even if it is excellent in title typesetting, page segmentation can make it better expressed.