How to improve your exhibition knowledge, understand the latest trends of exhibition industry, and how to seize exhibition opportunities.

Before making all kinds of preparations, one thing that enterprises should be clear about is to determine what you want to achieve at the exhibition. According to the analysis of AUMA, the objectives of exhibitors include basic objectives, product objectives, price objectives, publicity objectives and sales objectives. So sales is the ultimate goal, but it is not the most important work at the exhibition. IFO company's survey also believes that the purpose of enterprises' participation is to publicize corporate image, improve corporate reputation, keep close contact with customers, introduce new products, improve product awareness and exchange information, and 70% of them are to meet new customers. The fundamental purpose of enterprises participating in the exhibition is sales, and display is only a means, but this does not mean that the number of orders signed by enterprises during the exhibition is equal to the exhibition effect. The purpose of enterprises participating in the exhibition is not only to show new products and improve their popularity, but also the best way to understand market changes. What kind of products are most popular in the market and the development of your competitors will bring you the most valuable things, so that you can implement and adjust your strategy in time. After defining the purpose, we should begin to take corresponding participation measures. The following measures are the most basic and necessary: 1. Learn more about exhibition activities: Exhibition organizers usually hold various activities to cooperate with the exhibition, including some competitions and technical lectures. If enterprises can participate in these activities, they will get a lot of information and publicity. Exhibition advertisement: Enterprises who are familiar with the exhibition and the exhibition site will achieve good publicity results through the advertising of exhibition journals and outdoor venues. 2. Adequate preparation budget: exhibitors should make a budget in advance. The exhibition fee includes booth fee, booth decoration fee, exhibition transportation fee, air ticket and train long-distance fee, local transportation fee, accommodation fee, equipment rental fee, advertising fee, information printing fee, gift making fee, conference room rental fee, etc. Exhibition materials: leaflets or manuals are the most basic tools to promote enterprises. If an enterprise wants to obtain good publicity effect, it is very important to display information, which can show the level and strength of an enterprise. Exhibitors: The right exhibitors can get better exhibition effect and better sales performance. Exhibitors should have the following basic conditions: in-depth professional understanding of the company's products and technologies; Self-confidence and adaptability; Outgoing personality, easy to talk and communicate with people. Exhibiting clothing: intuitive image is the most influential. Exhibitors are the spokesmen of the company. They should wear formal uniform clothes during the exhibition, which represents the image of the company on the one hand and respects the visitors on the other. Elegant and solemn clothes will leave a good impression on tourists. 3. Observing the media trends In addition to these basic matters, there are still some small details to pay attention to. Although small, it can well reflect the level and quality of the whole company. For example, for eating, exhibitors usually eat box lunch, but where to eat is a problem. Some enterprises attach great importance to this and will choose to wait for dinner in a corner of the exhibition hall or behind a cover, while others just put them on the table of the booth, and the elegant and neat image of the whole booth will be destroyed immediately. Planning is not as good as change, and more careful preparation is to deal with all possible situations, so it is suggested that enterprises should start early and seize opportunities. Specific knowledge can go to the window of the exhibition, exhibition consultation to learn more about the exhibition industry. -Beijing Hotel Network-Exhibition Window