1.2022 summary of the probation period of marketing planning
The year of 20xx is coming to an end, and I have worked in the sales departme
1.2022 summary of the probation period of marketing planning
The year of 20xx is coming to an end, and I have worked in the sales department of xx Company for nearly three months. In the sales department, I am mainly responsible for marketing planning.
These tasks mainly include:
1, go deep into the front line of sales, understand the characteristics and needs of customers at the sales site, grasp the psychological dynamics of customers, and find out the problems that customers are most concerned about. On-site follow-up during the opening of XX Pavilion in XX Garden. On-the-spot follow-up in the sales process of shops at the bottom of XX Village 2 and 6. XXX Garden II-9, XX-3 and XX-4 were followed up at the opening ceremony.
2. Collect publicity materials and newspaper advertisements of other properties, grasp the dynamics of competitive properties, and understand the promotion methods and sales measures of other properties. Collected newspaper advertisements of various buildings since X, and sorted them out.
3. Learn and observe the promotion activities of other real estates, learn from the successful experience of others, and make more contributions to the promotion planning activities of the company in the future. Visited the opening promotion of XX Square, XX Flower City and XX New Town, as well as the real estate promotion of exhibitions.
4. Dock with the planning company, put forward suggestions for modification of the planning scheme submitted by it according to the actual situation for leaders' reference, and communicate the opinions of the sales department with the planning company, so as to make every effort to promote the work more in line with the company's sales deployment, more practical and more effective.
5. Participate in various promotional activities of the company, organize sales personnel to carry out publicity work at the promotion site, and coordinate and communicate the division of labor and cooperation between the sales department and the planning company. Participated in the promotion activities such as "Housing Exhibition" in xx month, "Home Economics Shuttle in XX Garden" and "Investment and Trade Fair" during XX Festival.
6, according to the actual situation, to find a way to important issues, more ideas, try to put forward corresponding suggestions and programs for leadership reference, and do a good job in marketing personnel planning.
7. Attend the weekly meeting of the sales supervisor, sort out the weekly sales situation and send it to the leader, so that the leader can keep abreast of the dynamics of the sales site. Since joining the company in July, summarize the sales situation of each point and week every week and report to the leader.
8. Instruct all sales points to make monthly communication and interview reports and quarterly market survey reports, so that personnel at all points can be familiar with other points of the company and understand the situation and trends of competitors in the market. Collect and sort out the exchange visit reports and city dispatching reports submitted by each point for the leaders to consult.
9. Learn the basic real estate sales knowledge, working procedures and working methods that sales department personnel should know. Assist other colleagues to receive customers who handle property right certificates.
10, dealing with the marketing planning affairs of the sales department, etc.
In the past three months, I learned a lot about real estate through practice, and gradually improved my business level through continuous learning. But as a newcomer, I deeply know that my experience is still relatively lacking and I need to keep learning and tempering. Therefore, in the future, I hope that through continuous study and practice in the front line of sales, I will constantly increase my on-site experience and knowledge, strive to raise my business level to a higher level, and make more contributions to the company.
2.2022 Summary of the Work of Turning Marketing Planning into a Regular Member during the Probation Period
It has been more than three months since I joined xxx Bank (China) on April 17, xxxx. After a three-month probation period, I have now entered the formal stage. My department is a project agent. At present, our project team is mainly responsible for the marketing planning of xxx project. I have been following this project for nearly three months since I joined the company. During this period, our project team successfully completed the house selection of related households within Peng Ji Group and the subscription of external customers. At present, the project has entered the preparatory stage before opening. Let me summarize my work experience in these three months.
I. Summary of work
The work of real estate project marketing planning is scattered, so I carefully combed my main work in the company. I participated in the following parts: advertising follow-up, price list, promotion plan, meeting minutes and the work of important nodes of the project, such as house selection by internal related households and subscription by external customers.
1, advertising follow-up
Advertising follow-up is my core work at this stage, including not only following up advertising design, but also proofreading design copy. As a proofreader, you should not only be careful, but also be very familiar with the whole workflow and current work content, otherwise it will be difficult to find out the mistakes. Before proofreading, I didn't have a clear idea of project operation, but after proofreading again and again, I had a deep understanding of trading strategy and thinking, which I didn't expect.
In the process of countless file revisions, I found the pleasure of pursuing perfection, pursuing perfection in details and not letting go of any mistakes. Although I encountered many setbacks and impatience in this process, after the experience, I found the fullness and happiness of pursuing perfection, grew up in the pursuit of perfection, and matured in the pursuit of perfection. Because of the constant pursuit of perfection, we can do our work better and grow faster.
In the process of advertising follow-up, I have been scolded, misunderstood and made many mistakes, but these are not important to me. The important thing is that I have learned a lot from them, not only professional knowledge, but also the principles and principles of being a man. I find that there is always a running-in process when people get along with each other. Whether in life or at work, they may quarrel at first, but in the end they will understand each other and even become friends. I remember at the beginning, when I followed up the advertisement, I had a friction with the designer. He thinks we are always changing. I don't think he used his brain to design and did what we asked. Later, in view of the actual situation of the designer (the working place is not in Changsha, and it is more troublesome to modify the documents), I carefully proofread the documents that need to be designed and then pass them on to the designer for design, so that the production will not be delayed because of changes, and the work efficiency can also be improved. In this way, several times, we have some tacit understanding with each other, and the work has been carried out much more smoothly.
2. Price list
As for the price list, I just checked the area and apartment type briefly at first. With the increase of contact times, I found that making a price list is really a very complicated and huge project. A price list is not only simple addition, subtraction, multiplication and division, but also the relationship between various factors and the application of formulas. Be careful, otherwise it will be very troublesome to modify. The basic work is done, and the following work is simple addition, subtraction, multiplication and division. In addition, the feasibility of subsequent use should also be considered when making the price list. For example, floor marking, room numbers should be marked according to the order of actual floors, which is convenient for customers to check and so on. Lack of concentration when building the basic table will often affect the progress of the follow-up work. These questions must be kept in mind in case you make the same mistake when you make your own price list in the future.
3. Promotion plan
At first, I always thought it was not easy to make a promotion plan. I can't do it without experience, and I never thought that I would make a promotion plan one day. I remember when I first started doing it, I thought it was impossible for me to do it, but I had to bite the bullet and do it no matter how difficult it was. I tried to adjust my mentality and told myself that I could do it. I stayed up for several nights and finally got some results. Later, under the guidance of Liu Jingli, after many revisions, I found that this promotion scheme was much more professional, and I couldn't believe it was my own scheme. Nothing is difficult in the world, if you put your mind to it!
Now I have a clearer idea of making a promotion plan. In fact, to make a promotion plan, we must first be familiar with the delivery methods and media attributes of various media, and then define the project promotion nodes; There is also a more important factor-the cost of media delivery. An operable promotion scheme can not be separated from the promotion cost, which is defined, and the rest is the media combination formulated under this condition, and a complete promotion scheme comes out.
4. Meeting minutes
It is my long-term job to record the minutes of the weekly meeting. At first, I remember it badly. There is a lot of spoken English in the meeting minutes, and sometimes I misunderstand the speaker's meaning. Later, under the guidance of Liu Jingli, I pondered the language in detail. After several times, the work of meeting minutes has been handy for me.
At one time, I didn't like taking minutes of meetings very much, because I didn't think there was any future in making this thing, and it was useless to remember even the best things. But Liu Jingli's words touched me. If I want to make rapid progress, meeting minutes is the fastest way for newcomers to learn things, because the meeting minutes are all the sublimation of everyone's thoughts, and suddenly I am suddenly enlightened. Yes, I remember that every time I took the minutes of the meeting, I was absorbed. Slowly, I obviously felt that my understanding of the project was much clearer. Therefore, in the future work, it is no longer an unpleasant thing for me to take minutes of meetings. On the contrary, I will do this work more actively.
Second, the existing problems and future efforts
At work, I feel that I am not active enough and often can't fully integrate into the project. I don't think I have the courage to undertake the work I haven't done. In fact, many people have gone through this road, and everyone has a beginning. As long as they are full of confidence, they can do it well.
The short-term goals are: first, do a good job in promotion, go deeper, and study the promotion of media and competitors. Secondly, we still don't understand the relationship between the adjustment factors in the price list, so we must study it well in the near future and strive for a comprehensive understanding. In addition, after the opening of the Peng Ji project, I hope to become a qualified intermediate planner after half a year by bidding for other projects and studying the preliminary work of the project such as plot analysis!
Third, the conclusion
In the past three months, there are many memories worth remembering all my life, which is the beginning of my growth. I don't think anyone will be as excited as I am when I enter the same journey, because I am full of yearning and expectation for her. I found the real starting point of my career when I entered Tongcheng. From here, I will cherish every moment. Colleagues say that it is ups and downs to do the Peng Ji project in just half a month, but I want to say that it is precisely because of the ups and downs that we will learn to improvise, let us experience more knowledge and grow faster.
In the future, I still have a long way to go for the same trip. I will be more solid and work harder. At the same time, I also hope to create brilliance with my colleagues in Changsha!
3.2022 Summary of the Work of Turning Marketing Planning into a Regular Member during the Probation Period
I have been in xx4S store for almost three months, and the probation period is coming to an end. As a car salesman, I have learned a lot in these three months and made some achievements in my work. In the communication with customers, I also found what I want to continue to improve. Just as I am about to become a full-time employee, let me sum up my marketing work.
First, study.
I didn't sell cars before I came to work in our shop, so many things about cars were unclear and incomprehensible. After joining the company, the leader arranged for an old employee to be my master, lead me, tell me how to sell it, know the model, model, price, suitable person and so on.
Although there are not many cars in the shop, it is actually hard to remember. At first, I took the information and listened to the data, parameters, car performance and some maintenance things that the master communicated with customers. Although I know them all, if a customer asks me, I can't tell. But after three months of familiarity, I can also communicate fluently with customers and convince them that I am professional and the car I bought under my recommendation is suitable for them.
Second, performance.
At the beginning, I studied with my master for almost a month. Later, I began to meet and communicate with customers independently. At that time, I was mainly responsible for the scooter business. Although the commission of this business was low, there were indeed many customers coming to the store. I will take every customer who comes to see the car seriously. For those who are interested in buying but are not in a hurry, I tried my best to get the customer's phone number so as to follow up the next step. I also introduce some customers who are just looking around to make them feel that our store is very professional. Even if they don't buy it now, they may think of our store in the future.
For those interested and hesitant customers, I try to make orders with the skills given by my master. Three months have passed, although only a few transactions have been made, which is far from enough compared with colleagues, but I am still very proud as a newcomer. The master also said that it is not bad for a new salesman of mine to have this performance.
Third, the shortage.
In sales communication, I also found that I didn't control the preferential strength very well. The leader gave us room for sales bargaining, but I often exposed my bottom line price easily and was in a passive situation. Although I also made a deal, the profit margin was gone. Of course, as a customer, I like my sales very much, but I am not satisfied. After all, there is no profit, my commission is gone, and the company's profit is also reduced. In this respect, I have my own eagerness to clinch a deal and my lack of sales experience.
In the future work, I will constantly reflect and sum up my own problems, and orders will come one by one. Don't worry too much, but expose my bottom line. Discuss more sales experience with colleagues and masters, and strive to correct the shortcomings as soon as possible and do more sales for the company.
4.2022 Marketing Planning Probation Period Positive Summary
Time passed quietly, and I came to the company almost two months before I knew it. I didn't know anyone when I first came in, but my colleagues and I knew each other in a blink of an eye, and time passed like this. As a newcomer, I understand that doing this job well is not as simple as I thought, and I also have a general understanding of the company's business operation. Now I will summarize my work, mainly including the following:
I. Work attitude and diligence and professionalism
Love my job, be able to treat every job correctly and seriously, devote myself to work, serve everyone enthusiastically, seriously abide by labor discipline, ensure attendance on time, have a high attendance rate, make effective use of working time, stick to my post and ensure that the work can be completed on time.
Second, the quality of work performance and contribution
Make a personal work plan before the start of work, give priority to finish the work in time, and achieve the expected results. At the same time, I also learned a lot at work and exercised myself. Through unremitting efforts, my work level has made great progress, created a new situation in my work, and made due contributions to the work of the company and departments.
Three, professional knowledge, working ability and specific work
I came to work in xx's company as a marketing assistant. Because our company's new products have been put on the market for a short time, I am still relatively free in this position. The most time is to learn about new products, which makes me more vulnerable at work. Under the guidance of my colleagues, during the departmental meeting, I saw the excellent performance of many colleagues and learned some professional knowledge from them, so I can also have my own opinions in this respect.
In the past two months, I have been aiming at "doing better", pioneering and innovating, and devoted myself to the following work:
1. Be responsible for the sanitation of your desk and its surroundings, so that the working environment of yourself and others will not be affected.
2. I completed all the tasks seriously and responsibly, and soon after I joined the company, I went to Henan to participate in the drug exhibition, which made me learn a lot.
Summing up the two-month work, although some progress and achievements have been made, there are still some shortcomings in some aspects. For example, individual work is not perfect and professional knowledge is not enough, which needs to be improved in future work. During my two months working in the company, I got great help from the company leaders and colleagues, which I am very grateful for. With their help, I quickly adapted to the work of the company, for which I am very grateful.
5.2022 Marketing Planning Probation Period Positive Summary
During the probation period, with the help of leaders and colleagues, I learned a lot about sales and got a certain understanding of the company's sales process. I also have a certain understanding of my sales position. The following are some of my work experiences in the past few months. I hope the leader will correct my shortcomings and let me study better.
Because I have some customer information at hand, I made a phone call in the office for half a month when I first started selling. But I found that it didn't achieve the expected effect, so my strategy changed and I took the initiative to come to the door, which a salesman had to face. At first, no one told me what to do. At the beginning of my run, I couldn't even get in the door of my client. After eating the "doornail" again and again, I summed up the way to enter the customer's door: don't be afraid of the long journey, don't be afraid that the door is not easy to find, be patient, the doorman at the door always has time, the tiger always has time to sleep, and there are always "enthusiastic people" who will tell you where to find the door. If the customer has only been there once, people may not remember you, so take photos with the customer often to increase his impression of you. At the same time, if you want to sell well, you need to do the following:
1, understand the workflow, suitable for different varieties of sales. When I first faced this job, I felt very confused and didn't know where to start, but under the guidance of the leaders, I had a deep understanding of the sales process in recent months, including product sales, return and out-of-stock handling, and reconciliation. Leaders and colleagues often teach me some experiences and take me to visit some customers and leaders. After returning to the company, I will analyze and explain them carefully, which is of great help to my work.
2. Learn professional knowledge. As a salesperson, it is essential to learn professional knowledge. If I don't know the performance, characteristics and uses of the products I sell, I can't introduce my products to customers well, or even let customers know more about the products, and miss the opportunity to consult customers, so in order to do a good job in sales, I will learn some information about the company's products in my spare time.
After several months of training, I summarized my current sales work as follows:
1, you must be diligent and practical. We should know more about the sales of our products in the places we already have, and at the same time we can find some project information to see if we need other products of our company. For the shops around us that have not cooperated with our company, we should bring enough information to introduce our products and let them know about our company in order to achieve the purpose of future cooperation.
2. Good communication skills are necessary. As a salesperson, in addition to signing a contract to sell things, we also need to check the return, which requires good communication skills.
At present, my main direction of efforts is to improve my working methods, study the company's product knowledge deeply, make full use of the resources of manufacturers, and gradually change the passive sales model into active sales to improve the sales level.