Entering a new market is one of the most important and difficult decisions that all companies will face. Entering new markets not only requires a lot of investment, but also may face huge political, economic, cultural, legal and technical obstacles.
For western companies that focus on entering the China market, the obstacles in each of the above aspects may be enormous. In this case, these companies often give priority to the already familiar markets and are unwilling to venture into new regions or countries.
Although entering a new market is an extremely difficult decision, it may also be the most rewarding of all decisions. Forward-looking Industrial Research Institute has first-hand experience in expanding business in emerging markets. We have helped enterprises in various industries solve a series of the most important difficulties and challenges they face:
★ Is the target market large enough, and in what areas can our products or services succeed? How big is the target market?
★ How to ensure that the target market knows about our products?
★ How to price products and services in the new target market?
★ How should we market and promote our products in new markets?
★ Should we adjust our products or services to meet the needs of the target market? What should I do if necessary?
★ What are the marketing channels? How to try to enter the market? What kind of business can be provided to make full use of business opportunities? For example, should we set up a representative office or a branch office? Or a joint venture? Or should we start by entering the local dealer network?
With years of experience in market entry research, we have become experts in solving the above problems and challenges. Our director and project manager have more than ten years of rich experience in market entry research and marketing in many industries. The standard for us to choose research partners is the real market entry project experts. All these show that we are fully capable of collecting the key information needed for market entry decision-making and providing advice to customers in the most difficult strategic decision.
When customers use our solutions, we will always keep in touch with them. If you decide to let us help you formulate your market entry strategy, we will provide you with experts in marketing, law and finance to provide guidance during the whole market entry process. After the market entry process is completed, we will continue to help you realize all the product promotion needs.
I. Research scope
The market entry research of Prospective Industry Research Institute covers three areas:
1, the original product enters a new region or country.
2. Invest in unfamiliar new industries.
3. New products based on the original products enter the market.
Second, the research content
The specific contents include:
1, market
What is the current and future market (capacity, regional distribution, development trend)
What factors affect the development of the market (pests)
2. Competition
What is the current market competition (price competition, brand competition, channel competition or others)?
How to distribute the competitive situation from a regional perspective?
What are the advantages and disadvantages of competitors in strategic layout, marketing management and channel structure?
What are the opportunities and threats of competition?
3. Products
What product?
What are the characteristics of different products?
Market share and future development trend of different products
The use proportion and characteristics of different products in different regions and different user types.
The trend of mutual substitution between the advantages and disadvantages of their respective products
4. Users
What types of consumers are there?
What are their attitudes and perceptions (why do they need/don't need such products/services)?
What products and services do they like?
What is their feedback and satisfaction with the existing products and services?
What are their characteristics of use?
What are their buying characteristics?
5. Channel
What are the types of sales channels?
What are the characteristics of different types of sales channels?
What is the corresponding relationship between different products and sales channels?
Third, the research significance
Through market entry research and consultation, help customers explore business opportunities and provide reliable strategic advice for enterprise investment behavior.
Identify market opportunities and threats
Understand the market competition
Research channel structure
Identify potential consumer groups